Group 5 (UNIQLO)
- 1. 497120352 Bella 鍾曉雲 UNIQLO 497120572 Linda 邱欣怡 497120663 Agnes 冼敏婷 498702468 Ted 吳建德 498702418 Alice 陳欣亞 498702248 Jessie 侯君潔
- 2. Outline • Introduce • Logo • Advertisement • Strategy • SWOT • Suggestions • Reference
- 3. Introduction UNIQLO • Founded:1974.9.2 • Headquarter: Tokyo, Japan • Key people: 柳井正やない ただし
- 4. • Japan's leading clothing retail chain • Store number in the world Japan China Korea USA 854 97 65 3 US Russia France HK 13 2 1 15 • Never show its logo.
- 5. UNIQLO in Taiwan • UNIQLO TAIWAN ， Ltd • Founded:2010.04.06 • Store number:7
- 6. Logo
- 8. Demand Change the clothes, change the world Strategy 1.Developing products of exceptionally high quality ※Product development based on customer feedback ※Material procurement from around the world ※Expert technical guidance at factories emphasizes quality
- 9. 2. Expanding the women’s line of apparel ※Market for Women's Wear Twice that of Men's 3.Global flagship stores The first global flagship store opened in New York's Soho area in fall 2006. Since then, global flagship stores have opened in London, Paris, Shanghai, and Osaka's Shinsaibashi. Preparations are now underway to open another global flagship store on New York's Fifth Avenue in fall 2011.
- 10. 4.HEATTECH UNIQLO developed HEATTECH in response to customers’demands for functional innerwear to complement UNIQLO’s previous lineup of mostly cotton innerwear.
- 12. What is SWOT analysis? SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
- 13. UNIQLO SWOT analysis Internal factors(Strength) Internal factors(Weaknesses) Products diversification No return or exchange for certain products Great service attitude Real-time services and description External factors(Opportunities) External factors(Threats) High exposures Intensive competition Variety of consumers Low in market share International enterprise Insufficient branch
- 14. Suggestions • Price difference between countries • The amount of stores • Sales persons
- 16. Thank you.