Intro to Growth Hacking
0 likes480 views
The document discusses growth hacking, which refers to tactics and best practices for increasing user growth for startups. It provides the example of how Hotmail grew rapidly in the late 1990s by adding "PS: I love you. Get your free email at Hotmail" to the bottom of every email. This led to exponential growth. It then outlines frameworks for mapping the user lifecycle and measuring conversions at each step. It also discusses techniques like A/B testing, which Highrise used to significantly increase account signups. Finally, it lists growth hacking best practices such as using social proof and calls to action.
Intro to Growth Hacking
- 1. GROWTH HACKING LEAN MARKETING for STARTUPS
- 2. The following is adapted from posts by Dave McClure, Andrew Chen, Noah Kagan, Mattan Griffel, Conrad Wadowski, and other growth hackers
- 3. “PS: I love you. Get your free e-mail at ???”
- 4. In 1996 co-workers Sabeer Bhatia and Jack Smith started Hotmail
- 5. They raised $300,000 from investors
- 6. But Hotmail’s launch was unimpressive, and their growth strategy was to buy billboards and radio ads
- 7. Investor Timothy Draper had a better idea
- 8. Put “PS: I love you. Get your free e-mail at Hotmail” at the bottom of each e-mail
- 9. Within hours, Hotmail’s growth took the shape of a classic hockey stick curve
- 10. When they sold to Microsoft 1.5 years after launch, Hotmail had 12 milllion users (of 70 million internet users at the time!)
- 11. This story is not an anomaly
- 18. What we’re gonna cover today: q What is Growth Hacking? q Growth Hacking Best Practices
- 19. Most startups find themselves facing the same problem GROWTH HACKING WHAT IS GROWTH HACKING?
- 20. You launch a product and... nothing happens. GROWTH HACKING WHAT IS GROWTH HACKING?
- 21. What do you do? GROWTH HACKING WHAT IS GROWTH HACKING?
- 22. You’re in the trough of sorrow GROWTH HACKING WHAT IS GROWTH HACKING?
- 23. Enter the growth hacker, but WTF is Growth Hacking? GROWTH HACKING WHAT IS GROWTH HACKING?
- 24. Growth hacking is a set of tactics and best practices for dealing with user growth GROWTH HACKING WHAT IS GROWTH HACKING?
- 27. GROWTH HACKING LEAN MARKETING FRAMEWORK Most companies only track 3 things: Traffic >> Users >> Revenue
- 28. GROWTH HACKING • The magic is what happens in betweeen. • The key is to map out the user lifecycle for your product. LEAN MARKETING FRAMEWORK
- 29. GROWTH HACKING LEAN MARKETING FRAMEWORK
- 30. GROWTH HACKING LEAN MARKETING FRAMEWORK
- 31. You need to measure conversions at each step GROWTH HACKING ANALYTICS
- 32. GROWTH HACKING ANALYTICS At first, your numbers will be really shitty
- 33. GROWTH HACKING ANALYTICS RESOURCES • Mixpanel • Kissmetrics • Unbounce • Optimizely • Vanity
- 34. Highrise wanted to test out different homepages to see if they could increase account signups GROWTH HACKING A/B TESTING
- 35. GROWTH HACKING They created a “long form” sales letter page A/B TESTING
- 36. GROWTH HACKING A/B TESTING And ran an A/B test
- 37. The long-form design saw a 37.5% increase in account signups. GROWTH HACKING A/B TESTING
- 38. GROWTH HACKING Then they created a testimonial page A/B TESTING
- 39. GROWTH HACKING A/B TESTING It performed better than the long-form page
- 40. Then they tried combining both GROWTH HACKING A/B TESTING
- 41. GROWTH HACKING The testing doesn’t stop there A/B TESTING
- 43. GROWTH HACKING BEST PRACTICES Social sign-in, with option for email
- 44. GROWTH HACKING BEST PRACTICES Embed form on home page
- 45. GROWTH HACKING BEST PRACTICES Say you won’t post on their wall
- 46. GROWTH HACKING BEST PRACTICES Relevant faces (celeb, customer, friend)
- 47. GROWTH HACKING BEST PRACTICES An interesting waiting screen
- 48. GROWTH HACKING BEST PRACTICES At least tell them to expect a wait
- 49. GROWTH HACKING BEST PRACTICES Import phone contacts and address books early on
- 50. GROWTH HACKING BEST PRACTICES Big, clear calls to action
- 51. GROWTH HACKING BEST PRACTICES And again scrolling down...
- 52. GROWTH HACKING BEST PRACTICES Large, relevant images (they’re easier to design too)
- 53. GROWTH HACKING BEST PRACTICES Say “it’s free!”
- 54. GROWTH HACKING BEST PRACTICES Consistent calls to action, above the fold
- 55. GROWTH HACKING BEST PRACTICES Social proof: quantity
- 56. GROWTH HACKING BEST PRACTICES Social proof: people
- 57. GROWTH HACKING BEST PRACTICES Social proof: brands
- 58. GROWTH HACKING RESOURCES • Watch Dave McClure’s Startup Metrics for Pirates • Quora has boards on Growth Hacks and Growth Hacking • Andrew Chen has psoted a list of notable growth hackers • Coming soon: Growth Hacking Pro, 8 hrs, $128
- 59. GROWTH HACKING GROWTH HACKING PRO • Landing pages with Unbounce • Analytics with Mixpanel • A/B Tests • 10 Day Drip email campaigns • Aquisition • SEO • Monetization