Growth Hacking for Startups
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The document discusses the concept of growth hacking, highlighting its origins and strategies used in successful companies like Hotmail and Airbnb. It defines growth hackers as individuals who blend marketing and coding to optimize customer acquisition through various data-driven techniques. The speaker emphasizes the importance of data science and analytical approaches in modern marketing practices.
Growth Hacking for Startups
- 1. Growth With Data- Science Willix Halim Vice President of Growth & Analytics You are here Freelancer.com email: willix@freelancer.com twitter: @willixh
- 2. This talk is compiled from posts by Andrew Chen, Mattan Griffel, Noah Kagan, Dave McClure, Matt Barrie as well as my own experience
- 3. Hotmail There was HOTMAIL
- 4. Hotmail Sabeer Bhatia & Jack Smith set up Hotmail on July 4, 1996
- 5. Hotmail And so IT WAS BORN $300,000
- 6. Hotmail But the initial growth was marginal • Billboards • Radio Ads • TV Ads
- 7. Hotmail What about???
- 8. Hotmail “PS: I love you . Get your free e-mail at Hotmail” at the bottom of each-email
- 9. Hotmail
- 10. Hotmail 3,000 new users each day 6 months -> 1 million users
- 11. 5 weeks later -> 2 million user mark
- 12. Hotmail 1.5 years after launch, 12 million users ~$400,000,000 acq. *70 million internet users at the time
- 13. Hotmail HOTMAIL is not OUTLIER!!!
- 14. Viddy & Social Cam
- 15. Growth Scale • 350m users in 6 years • 800m users in 8 years • 100m users in 45 days?!?
- 16. Many More
- 17. Growth Hacking!!! SO WHAT IS GROWTH HACKING???
- 18. Growth Hacking!!! A Growth Hacker is a person whose true north is growth – Sean Ellis , Startup Marketing Blog Growth Hacker are a hybrid of marketer and coder – Andrew Chen Growth Hacker is the new VP of Marketing – Andrew Chen
- 19. New VP of Marketing GROWTH HACKER IS THE NEW VP OF MARKETING Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is a pre- product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working.
- 20. AirBnb Growth Hacker Andrew wrote about AirBnb Growth Hacker Invented Airbnb “Post to Craiglist” feature NO API!!!
- 21. Matt’s Quote GROWTH HACKING IS BLEEDING EDGE - Matt Barrie The bleeding edge today is Growth Hacking & Data Science, and it’s where statistics, computer science and marketing meet. Growth hacking quintessentially looks for platforms that provide one to many relationships (one to millions), and develops smart ways to harness them quickly. Tech companies are literally hiring rocket scientists to exploit these channels and acquire customers quickly before they get crowded and the advantage fades as they get costly or restricted. I have a VP Growth, but no VP Marketing. The HBR calls Data Science “The Sexiest Job of the 21st Century”
- 22. Growth Hacking!!! Ok……And Growth Hacking is??? =Virality =Landing Page Optimization At the end of the DAY, =SEO Engineering it is all about =Email Marketing =Customer Resurrection GROWTH =Customer Acquisition hence =Firehoses Integration =Behavioural Analysis THE =Competitor Analysis =Machine Learning Application REVENUE =Gamification =AdSales / Affiliate Program / etc =Funnel Optimization =A/B TEST =Data Analytics
- 23. Freelancer.com Growth Team - Stanford Graduate And THAT is a Growth Team - 4 University Medalists - All HD Average - Product Development - 50% Phds - Data Science - Quantum Physicist - Fraud Detection - Mechatronics Engineers - Customer Experience - Software Engineers - Online Marketing - Machine Learning Expert - Mathematician & Statistician - Electrical/Electronic Engineers
- 24. Growth Hacking!!! Some Growth Hacking Stuffs @ Freelancer.com!!! Covering 234 countries, regions and territories 7 Million Users
- 25. Funnel Visualization Don’t just track topline and bottom-line metrics!!! FUNNEL FUNNEL FUNNEL FUNNEL