Growth hacking - what all can be hacked?
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The document discusses growth hacking as a process of running experiments to measure effectiveness for product growth, emphasizing that sophisticated individuals in sales, marketing, or coding should pursue it. Key steps to begin include identifying core metrics, focusing on one metric at a time, and continuously experimenting without expecting an end to the process. Examples of growth-hacked companies and a narrative about sales hacks at WebEngage are also mentioned.
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avlesh [@] gmail.com
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Growth hacking - what all can be hacked?
- 1. Hacking almost everything … ProductGeeks Conf, Unpluggd 2015 Avlesh Singh Co-founder & CEO, WebEngage
- 2. How does it feel, every time someone uses the term “growth hacking”?
- 3. Growth hacking is the ability to run a lot of experiments …
- 4. Including filthy one’s like these …
- 5. … and the ability to MEASURE if the experiment really worked
- 6. Who should growth hack? The more sophisticated ones should be selling, marketing or writing code. How do I learn to be a growth hacker? http://andrewchen.co/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/ Hint: Work for a guy who already is one. This kinda folks
- 7. Growth hacks are mostly tactical While strategy is for boardroom discussions …
- 8. How to get started on growth hacking? 1. Stop reading growth hack articles (and, while you are at it – stop reading TC too) 2. Start identifying the core metrics and growth drivers for your product/company
- 9. Start with knowing your funnel … Never try to hack growth if you don’t have a similar funnel for your biz
- 10. And some common sense … … to identify the area/metrics in the funnel you want to focus on, for growth. Pro tip: Never try to optimize more than one metric at a time. Not even if you had $100M in funding
- 11. Then, unleash the beast in you … Closer home, JustUnfollow, Freshdesk etc are great examples
- 12. Measure. Rinse. Repeat Then, move on to the next experiment … Keep doing this for the rest of your life.
- 13. Does it ever end? No. It’s a trap. Also, there’s no one magic silver bullet to rule it all.
- 14. What all can be hacked? Recommended reading: http://www.slideshare.net/mattangriffel/growth-hacking Acquisition Activation Retention Referral Revenue (revenue is important too. even if, you had $100M in funding)
- 15. Okay, I am bored? Tell me something interesting … Story: Sales hacks at WebEngage, most of which revolves around NOT selling
- 16. Ask me anything now …
- 17. Thanks for your time! avlesh [@] gmail.com twitter.com/avlesh