Welcome to a Growth Hacker's Day
0 likes351 views
The document discusses the concept of growth hacking, emphasizing the difference between growth hackers and traditional marketers. It highlights the importance of running experiments to drive business growth, utilizing various funnels, and implementing automation. The author shares personal routines and advice on how to effectively engage with users and optimize growth strategies.
Welcome to a Growth Hacker's Day
- 2. We interviewed 180+ growth hackers including Sean Ellis, Brian Balfour, Josh Elman and Gagan Biyani. VIDEO EDITOR AT GROWTH HACKER TV Helping and advising 200+ startups about growth and hustling. Trained 150+ growth hackers at our growth school. Watch our video on YouTube at StartupFood. GROWTH HACKER AT THEFAMILY I write an essay every month to help companies grow faster. I talk especially about growth hacking, business intelligence, behavioral and cognitive psychology. BLOGGER AT HACKISITION JULIEN LE COUPANEC « Growth hacking is fundamentally like playing with Legos. It is about having an up-to-date vision of all the cubes to imagine growth experiments. »
- 3. WHAT IS A GROWTH HACKER? A growth hacker is someone who runs a lot of experiments on a weekly basis to figure out how he can grow a business. Ever heard of the term growth hack? Think about it as a growth experiment which provided growth results. Sounds simple?
- 4. WHY ARE WE DIFFERENT FROM MARKETERS? • Marketing is a tool to go from 100 hard core users to 1,000. It is rarely useful to go from 0 to 100 fans. • The best retention hacks I have seen always had something to do with a change in the product. • A growth hacker’s focus is to reduce the friction at every part of the funnel in order to bring people to experience the value ASAP.
- 5. ANOTHER UNFAIR ADVANTAGE REGARDING MARKETERS IS IN WHETHER OR NOT YOU ARE ABLE TO AUTOMATE A SUCCESSFUL GROWTH EXPERIMENT. SCRIPT AUTOMATION MURGAA RECORDER IMACROS PHANTOMJS SELENIUM MAILING SCRIPTS HUMAN AUTOMATION VIRTUAL ASSISTANTS GHOST WRITERS MECHANICAL TURK FOULE FACTORY LA CRÈME DE LA CRÈME
- 6. FIGURING OUT HOW TO PLAY IN A SCALABLE ACQUISITION CHANNEL • Search Engines. • Social Networks. • Emailing. • Sales. • Paid Advertising. • Marketplaces. • Word of Mouth.
- 7. ANOTHER IMPORTANT ASPECT OF BEING A GROWTH HACKER IS TO LOOK AT EVERY PROCESS AS A FUNNEL. THAT’S WHY WE HAVE BUILT THE AARRR FRAMEWORK. ACQUISITION ACTIVATION RETENTION REFERRAL REVENUE
- 8. AND GUESS WHAT… THERE IS EVEN A PROCESS TO DATE GIRLS YOU CAN MEET ONLINE.
- 9. HAVING ROUTINES WILL SAVE YOU TIME • 7.00AM: TAKE A SHOWER. • 7.30AM: GROWTHHACKERS.COM • 8.30AM: WORK. • 1.00PM: ONE PERSONAL EXPERIMENT. • 2.00PM: WORK. • 10.30PM: TED TALK. • 00.00AM: GO TO SLEEP.
- 10. BE CREATIVE, AMBITIOUS & TRANSPARENT • Live only in Airbnbs within Paris to meet new people and learn new things. • Write and self-publish a book. • Write one letter a month to someone I care about. Use a quill pen and seal the envelope with wax. • Learn magic and illusion tricks. IMITATE GOOD THINGS OTHERS ARE DOING AND FOLLOW YOUR STYLE
- 11. MY LAST ADVICE • TALK TO YOUR USERS. • MEASURE WHAT IS HAPPENING. • GROW BY ACQUIRING, ACTIVATING AND RETAINING. • DOUBLE DOWN AND AUTOMATE WHAT IS WORKING.
- 12. THANK YOU. READ MY ESSAYS ON WWW.HACKISITION.COM