The document discusses the GS1 Object Name Service (ONS), which uses the Domain Name System (DNS) to look up services associated with GS1 identification keys. ONS converts GS1 IDs to Application Unique Strings (AUS) and then to Fully Qualified Domain Names (FQDNs) to query the DNS. It describes how ONS uses a federated model with multiple peer root servers to improve security and accommodate different country laws. Peer roots exchange information through peer delegation files to enable cross-country lookups.