Guerrilla Marketing - Over 90 Field-Tested Tactics to Get Your Business Into the Frontline (a ChangeThis manifest)

Guerrilla marketing tactics described in the document include: 1) Sending birthday cards to customers to build personal connections. 2) Using Post-It notes as coupons to stand out and be remembered. 3) Offering ice cream to prospects to incentivize purchases and create positive associations with the business. The document provides various unconventional marketing strategies used by small businesses to attract customers in creative and low-cost ways.