Guest centric
- 1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at GuestCentric OC Working Group – 22.01.2013 Serge Tymaniuk
- 2. www.sti-innsbruck.at Overview • Introduction • Features • Business model • Competitors analysis • Questions 2
- 3. www.sti-innsbruck.at What is GuestCentric? – Launched in October 2006 with $1.2 million of seed capital. – Based in Portugal. – Initially tailored to small and mid sized hotels. – At the early stage the primary focus was Web Services development. – The first version of the booking platform was released in May 2008. – Currently GuestCentric provides a hotel booking engine as well as marketing and distribution platform for different sized hotels. – Major markets are US, UK, Spain and Portugal. 3
- 4. www.sti-innsbruck.at Features 4 • Multi-device hotel booking engine • Hotel website design • Channel management • Social marketing
- 5. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (1) 5 • Linkage of the Reservation button on a website/Facebook with booking API. • Based on the Ajax technologies. • Mobile and tablet optimized. • Website analytics based on predefined KPIs. • Revenue Management analytics. • Guests analytics (CRM). • Real time history comparison of hotel reservations with previous month or year. • Built in reports.
- 6. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (2) 6
- 7. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (3) 7
- 8. www.sti-innsbruck.at Multi-Device Hotel Booking Engine (4) 8
- 9. www.sti-innsbruck.at Hotel Website Design (1) • Content management system (CMS) for hoteliers. • Hotel specific gadget such as contact forms, TripAdvisor reviews, local weather integrated within CMS. • Up to 11 languages supported. • Website mobile optimization. • Hosting facilities. 9
- 10. www.sti-innsbruck.at Hotel Website Design (2): GuestCentric CMS Overview 10
- 11. www.sti-innsbruck.at Channel Management • A single place to manage most important online channels. • Centralization of all reservations: online, offline or from travel agents. • Controlling of daily pricing and availabilities across all channels at once. • Automatic SEO. 11
- 12. www.sti-innsbruck.at Social Marketing • Online reputation management (TripAdvisor, YouTube, Twitter, blogs, news, Facebook) is based on ReviewPro integration. • Creation and management of the own loyalty programs. 12
- 14. www.sti-innsbruck.at Discussion • GuestCentric aim is to target 400,000 hotels. • A possibility to request 14 days trial. • Other Channels button is not revealed. 14
- 16. www.sti-innsbruck.at Sources 16 1. http://www.guestcentric.com/ 2. http://www.hubspot.com/ 3. http://www.travelweekly.com/Travel-News/Travel- Technology/GuestCentric-gives-smaller-hotels-a-greater- online-presence/ 4. http://www.reviewpro.com/
- 17. www.sti-innsbruck.at Thank you for your attention! 17 Questions?