Reservation Technology: Best Practices & Case Studies
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This presentation outlines reservation technology tools that destination marketing organizations (DMOs) can use to enhance travel connectivity and drive visitation. It discusses the role of DMOs in reservations, showcases various reservation modules like booking engines and itinerary builders, and presents case studies of DMOs that have implemented these tools successfully. The presentation aims to demonstrate how reservation technology can help DMOs reduce costs, provide value to consumers, generate revenue, and optimize travel.
Reservation Technology: Best Practices & Case Studies
- 1. 1 THE NEXT GENERATION OF TRAVEL CONNECTIVITY………………………..... Reservation Technology: Best Practices & Case Studies Presentation by: Robin Garrett, President Tourism Academy – May 22, 2019 1
- 2. TODAY 2 Presentation Outline • Introduction • What role does your DMO play? • The latest reservation tools for DMOs • Five case studies – best practices • Summary • Q&A
- 3. INTRO • Leading reservation technology company • 1,000 clients in 12 countries • Serving DMOs & tourism operators for 20 years • Connectivity to 300,000 hotels & attractions • Halex Travel Technologies family of brands 3 Who We Are
- 4. DMOs 4 • Make it easier for visitors to find and book hotels, attractions, events etc. • Integrate marketing efforts with reservations technology to determine ROI • Showcase the destination, generate interest and drive visitation • Use local content expertise to help consumers plan their itineraries
- 5. What is the Role of Your DMO?ROLE? • Reduce hotel’s guest acquisition costs? • Provide value & info to consumers? • Generate incremental revenue for DMO? • Optimize leisure visitation? • Optimize sports tournaments? • Optimize meetings & conventions? • Improve market-readiness of partners? 5
- 6. TECH 6 • Booking Engines • Dynamic Packaging Engines • Itinerary Builders • Gift Certificates & Coupons • Restaurant Reservations • Group/Tournament Housing Software • E-Commerce Readiness for Partners
- 7. REAL-TIME 7 • Consumers are impatient & demand information 24/7 • Rate & inventory availability, and location mapping in real-time are critical aspects of travel planning • Consumers don’t want to search each individual partner link for rates & availability • Consumers want DMO website to provide the same information as OTA portals
- 8. Booking inquiry referred from DMO website to hotel website Payment completed on hotel’s website Booking completed on DMO platform Final payment transaction processed by MRS or hotel Full accounting, data & call center services done by MRS Referral model for hotel-only bookings Transactional model for packages MODELS 8
- 9. DECISIONS 9
- 10. INVENTORY 10
- 11. • Package is built by DMO or partners • Opaque pricing • Easier to build-in commissions for DMO • Less work for consumers to decide options PACKAGES 1111
- 12. PACKAGES 12 • Dynamic packaging engine • Consumer builds their own package • Transparent component pricing • Provides consumer with options to customize their experience • Bookings made in real-time for both consumer & vendor • Component partners paid by MRS 12
- 13. PLANNING 13 • Allows consumers to plan their trip in real-time • Software shows attraction, event, accommodation & transport infrastructure options to consumer • Allocates sufficient time for each stop on trip • Identifies location on a map & determines distances between each selected component • Shows price & availability of each option • Can purchase all identified components to build a package with just a few clicks 13
- 14. • Sell gift certificates for city passes, hotels, attractions, restaurants, events etc. • Upsell additional area activities by emailing coupons with booking confirmation • Totally automated, online and integrated as part of a DMO packaging engine MONETIZE 14
- 15. FOOD 15 • Showcase your destination’s culinary offerings • Make it easier for consumers to book a table • Promote restaurant partners/members • Generate additional DMO memberships from restaurants • Restaurant reservations module can generate incremental advertising revenues for DMO
- 16. HOUSING 16 • Housing software reduces logistics for DMOs, meeting planners & guests • Can automate event registration • Provide teams & conventions with broader choices about hotels, transportation, attractions etc. • Include incremental offerings and incentives for groups to attend • Extend the length of stay for event visitors with value added offers
- 17. MARKET READINESS 17 • Many SMEs are not able to distribute their products or services to global markets • SimpleRez channel manager interfaces SMEs to DMO website, GDS, OTAs, wholesalers & more • SimpleRez PMS built to operate smaller hotels, motels, lodges, vacation rentals and attractions • Affordable monthly licensing costs & easy to use • Able to expand DMO membership to smaller properties and generate more options for visitors
- 18. CASE STUDIES Case Studies & Best Practices *Contact us for Case Studies 18
- 19. SUMMARY 19
- 20. Contact Us Robin Garrett, President 1 (877) 641-4653 x 227 rgarrett@reservationsystems.com Contact Us for More Information & Case Studies 2020 For More Information 20