Guide to Creating a Brand Manifesto
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The document outlines the process of creating a brand manifesto, emphasizing its role as the soul statement of a brand that encapsulates its personality, mission, and values. It highlights the importance of collaboration and client feedback throughout the creation process while providing actionable steps to define belief statements, brand culture, client perceptions, and core values. Ultimately, the manifesto serves as a powerful tool to authentically communicate the essence of the brand to its audience.
![Who We Are -
NOW Marketing Group
NOW Marketing Group Brand
Manifesto
How to Craft a Brand Manifesto
[Guide + Examples]
50 Strong Manifesto Video
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EXAMPLE MANIFESTOS:
www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
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Guide to Creating a Brand Manifesto
- 1. HOW TO CREATE A NOW MARKETING GROUP BRAND MANIFESTO
- 2. WE BELIEVE THAT... LET’S GET STARTED. A Brand Manifesto is the soul statement of your brand. It’s something created to help describe the brand personality and serve as the company’s North Star. It’s different from the tagline, vision, brand kid and mission statement. It’s your declaration to the world that states what you’re here to do and for whom you’re here to do it. It’s all about the emotional side of things, and it helps clients see the authentic narrative of who you really are, and it all starts with a conversation. Creating a Brand Manifesto is a team effort. As you’re working through the steps, ask for feedback from your team, co-workers, clients and customers. brand manifesto First, let’s define a Brand Manifesto: is the declaration that consists of what you believe, your brand tone, personality, mission & vision. It is who you are, what you do, who you’re here to do it for, why it matters and the vision for the future. www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
- 3. This is best done as a full collaborative conversation with your team. It will flow nicely when you get going and we’ve found teams really enjoy this process & have seen more engaged and inspired team members as a result. { PRO TIP } Focus on the core of who you are as a Brand. Belief Statements are those declarations of your brand personality and values. Take time to think about and write out those statements that say what you- and your company- believe in. We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ We believe: _________________________________________________________________________________ STEP 1 Defining Your Belief Statements NOW MARKETING GROUP www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
- 4. Why is this important? This sets the tone for your collective voice and personality. Are you playful and fun, or professional and informative? Are you a collective of all of those things? Think about how you, your team and your clients think of your brand and list out those adjectives to best describe your brand. STEP 2 Describe the Brand Culture using Adjectives Our brand can be best described as: _______________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ Fun, Sarcastic, Hands-On, Loyal, Empathetic, Relationship Focused, Creative, Honest, Tenacious, Decisive, Solution Focused, Engaged, Community Focused, Happy Team, Confident, Effective, Adaptive Consistency, Experts, Honesty Back In Marketing, Making Business The Way It’s Intended- Through Genuine Relationships Built By Brands That Care For Their Clients. { EXAMPLE } Once you create your list, refine it so you and your team collectively feel your brand personality can be best described by this list. { PRO TIP } www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
- 5. What is the best metric to see how your brand is performing or how your brand is perceived… listen to your clients. They’re your perfect pool for feedback. In step 3 write out all of those things your clients say about your brand. STEP 3 What have Clients said about the Brand? Our clients say this… _______________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ You answer the phone and are incredibly responsive • You care about what you’re doing and what we do, then take action • LOVE the ideas! • You helped me tell a story! { EXAMPLE } NOW MARKETING GROUP www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
- 6. We know, you’re instantly jumping to your products or service line, you should be known for those things, however ask yourself… what else? Quality? Exceptional customer service? Transparency with your estimate process? Define those details that have you standing out above the competition and those unique attributes that makes your brand authentically you. STEP 4 What is the Brand Known for? This is best done as a full collaborative conversation with your team. It will flow nicely when you get going and we’ve found teams really enjoy this process & have seen more engaged and inspired team members as a result. We’re known for: ___________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ Helping companies use their brains over budget • Helping companies grow World-of-Mouth referrals • Sustainable growth of ROI • Building customer experience management solutions. { EXAMPLE } www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
- 7. NOW MARKETING GROUP Fully understanding your ideal audience - what makes them tick - their pain points and what resonates with them allows you to create powerful advocacy moments that speak to those ideal audience members. Map your ideal customer - this isn’t EVERY consumer. Think about those big fish, those bread and butter clients, those key targets you show up to serve. STEP 5 Defining your Ideal Clients and Customers. Persona 1: __________________________________________________________________________________ _____________________________________________________________________________________________ Persona 2: __________________________________________________________________________________ _____________________________________________________________________________________________ Persona 3: __________________________________________________________________________________ _____________________________________________________________________________________________ Persona 4: __________________________________________________________________________________ _____________________________________________________________________________________________ www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com Defining your ideal customers is best achieved when you identify your core “personas” aka - Ideal Audience. Check out this worksheet for help building those ideal personas. CLICK HERE { PRO TIP }
- 8. Creating a culture around your core values will help create a team who will authentically show up to serve your clients as a representative of those brand values. By defining the values of your Brand… and reinforcing them in all that you do throughout your company... you will create a strong culture team members and clients will want to be part of. Helping your become that “Craveable” brand. STEP 6 Define your Brand’s Core Values. Our Brand Core Values: _____________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com Leverage your company’s mission and purpose statement, as well as those belief statements to help define those values your brand lives and breathes, { PRO TIP }
- 9. What do you find yourself repeating on the daily? Those natural taglines you use when describing your brand or those statements that find themselves in your conversations with clients or potential customers, or with team members and employees? STEP 7 What are our Brandisms? (things we say) Things we say: ______________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ Stop counting likes and start counting conversations. Delight, deliver and do it all over again. Shift your mindset from buying to belonging. Relationships will always be more powerful than marketing. Relationship marketing turns your followers into fans, clients into advocates, community into collaborators and team members into evangelists. { EXAMPLE } www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com NOW MARKETING GROUP
- 10. Once you have all of your steps completed it’s time to pull it all together. Ask those help- ing you with the process to spend a few moments writing out the brand declaration to the world of how you show up and serve your clients. Gather all the notes and see what comes up again and again. Read them and see which statements feel powerful and incor- porate those into the overall framework. Keeping the overall manifesto purpose in mind >> who we’re here to help, why we do what we do, for what purpose are we here >> you’ll be able to create an authentic repre- sentation of your brand’s “soul statement.” NEED SOME HELP? Video Recap of How to and Why you should Create a Brand Manifesto. The How and Why to Create a Brand Manifesto Blog. We have put together a variety of resources and examples to help you create your manifesto. 1. 2. Bringing it Together. www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com CLICK HERE CLICK HERE
- 11. Who We Are - NOW Marketing Group NOW Marketing Group Brand Manifesto How to Craft a Brand Manifesto [Guide + Examples] 50 Strong Manifesto Video 3. 4. 5. 6. EXAMPLE MANIFESTOS: www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com CLICK HERE CLICK HERE CLICK HERE CLICK HERE
- 12. www.NOWMarketingGroup.com | 877-380-6698 | info@nowmarketinggroup.com
- 13. Congrats on taking the first step to building your #Craveable brand that will help you attract your ideal audience and keep them coming back for more. Now that you have all the tools and the know-how, it’s time to create yours! We want to know what you created- please feel free to share your brand manifesto with us by tagging us on any of our channels. Phone — 877-380-6698 Online — Website: www.nowmarketinggroup.com Facebook: www.facebook.com/nowmarketing Twitter: www.twitter.com/nowmg LinkedIn: www.linkedin.com/company/nowmarketing Instagram: www.instagram.com/nowmarketinggroup Good-Ole’ fashion email: info@nowmarketinggroup.com