By Relationship Marketing Leaders
The Keys to Building a
Relationship Marketing Strategy
“Your customers are
worth more than
just the sale
”- Ravi Shukle
www.ravishukle.com
“Provide an experience,
don’t JUST fulfill a need.
Making it personal to
what your client wants is
key to creating a lasting
relationship. It’s about
them, not you.
”- Aimee Mazal Skillin
www.SociaLanguage.com
Successful business
and marketing,
especially in today’s
digital age is about
strong relationships.
Companies need to
embrace this quickly.
- Ivan Temelkov
@ivan_temelkov
“Social isn’t about collecting
people it is about connecting
with people
”- Adam Purcell
"Relationships will
always be more
powerful than
marketing so the
key is to focus on
being a magnet vs
a Bullhorn online
"- Jessika Phillips
www.nowmarketinggroup.com
“Being human is
your competitive
advantage.”
@bryankramer
- Bryan Kramer
“People don’t
buy your stuff.
Humans buy hope
that their lives
can be changed
for the better
BECAUSE of you.
”- Kathy Klotz-Guest
www.keepingithuman.com
“Connect with
others and build
your relationship
capital every step
along the way.”
- Debra Jason
@debrajason
“Paint the
dream, not
yours but
theirs.”
www.linearomega.com
- Sieglinde Van Damme
“Social media
platforms come and
go, but relationships
last a lifetime. Focus
on relationships!”
- Mitch Jackson
@mitchjackson
Invest heart in
the people who
matter most and
everybody wins.
- Kelly Hungerford de Vooght
http://www.communityworks.io/
“Don’t be fake”
- Jeff Howell
“Don’t try too hard.
Let relationships
and opportunities
come naturally.
”- Mike Allton
www.thesocialmediahat.com
“Always provide
a fair exchange
of value while
building relationships,
Respect others’
time, resources and
network; don’t be a
taker.”
- Coutney Smith
Kramer
www.purematter.com
“People need
to just focus on
serving their
audience and
provide value to
them.
”- Cheval John
@chevd80
Authenticity
is KEY! You’ve
got to be real,
that means
vulnerable
and open.
-Mike Gingerich
www.MikeGingerich.com
“Don’t overlook a
human’s everyday
needs. A referral to a
good babysitter can be
the best ‘relationship
marketing’ ever!
”- Christine Clifton
www.NoShoutStandOut.com
“Nobody says
they want to visit
Facebook/Twitter/
Instagram to see what
businesses are trying
to sell them. People
connect with people
on social media.”
MicroFluence
Rashmi Manwani-Bhambhani
“The customer
experience
is now your
brand - make
it great.
”- Karen Hayward
www.chiefoutsiders.com
The ENTIRE point of
social media is to have
conversations and build
relationships! Also being
amazing doesn’t hurt.”
- Bree Palmer
@breepalmer
“Good manners are
always in style, on
and off line. Humans
simply want to be
acknowledged. Say
please & thank you. Call
people by name.
”- Lynn Abate-Johnson
www.PeopleFW.com
“Converstions
are king.
”- Tim Elliot
“Love on your tribe!
Understand them.
What excites them?
What awakens them?
What makes their
heart sing & dance?”
- Kami Guildner
www.syzygy-co.com
“Never
prejudge and
be empathetic.
Everyone isn’t
going to be a
customer, but
they may know
someone.
”- JoAnn Krall
www.JoAnnKrall.com
My dad always
said “Look them
in the eye, smile,
and give them a
firm handshake.”
- Priscilla Hansen Mahoney
www.blazingtrailscoaching.com
Don’t put the
shopping cart
before the
relationship
horse.
- Deb Coman
www.debcoman.com
“Generate
engagement and
conversations
near and far and
build positive
environments both
work and personal
growth related.
”- Nazim Beltran
www.casachiesi.com
"Stop counting
likes and
start counting
conversations
"- Jessika Phillips
www.nowmarketinggroup.com
“Be genuinely
interested in the people
you connect with.
Engage in conversations
and ask questions
about them.
”- Natx Wang
www.natxwang.com
“There are no shorcuts to
relationship marketing.
Be real.
Be kind.
Be consistent.
Be giving.
Be interested.
Be patient.
There is no other way.
”- Jennifer Quinn
@JennyQ
Learn More about
Relationship Marketing
and grab your free Social
Media Toolkit at
www.MagnetMarketers.com
@JessikaPhillips
The truth is,
Relationships will
always be more
powerful than
marketing.

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The Keys to Building a Relationship Marketing Strategy