Guidelines to create great slogan
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A good slogan should identify the brand, be memorable, convey benefits to consumers, differentiate the brand from competitors, and keep the message simple. An effective slogan stays consistent with the brand name, reveals the purpose and benefits of the product in a way consumers can understand, and uses proven short keywords or phrases to set the brand apart from others in its industry.
Guidelines to create great slogan
- 1. Guidelines To Create Great Slogan • Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it. • Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago. • Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers. • Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan. • Keep it simple. Use proven words and short keywords. One word is usually not enough.