GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
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The document describes a game dynamic called "challenge someone" that can be used for learning and training. It allows players to challenge each other to complete quizzes within a set time limit. This promotes learning through repetition and competition. The game is designed to be social and viral as players select others to challenge. It can be used by companies for sales training, product knowledge, and other areas. Data from real examples showed increased participation, knowledge gains, and comprehension over the course of a training campaign played through the game.
GWC14: Jaume Juan - "Challenge: An incredible Game Dynamic for Massive Learning"
- 1. Challenge An incredible game dynamic for Massive Learning Jaume Juan CEO, Compettia @JaumeJuan
- 2. … Five Centuries !!
- 3. +100 times
- 5. ¿What is “the challenge someone” game dynamic? A player challenges another player doing something in a short amount of time
- 6. Why it’s so great? … It’s massively social • A player needs to select another player • Invited and “forced” to play • ……. It’s viral !!!!!
- 7. Who are the Players? • Coporate – Sales forces – Your Channel – Franchises – Stores – My teammates • Education – My Class – My School - University • Who can play with Who? – How I find people to challenge? – Can I challenge everyone in the game? – Teams?
- 8. Using challenges in serious quizzes • Divide the knowledge in Questions and Answers • Include images • Every challenge is a quiz of N questions ( usually 7questions) • Let the game repeat the questions at a reasonable rate to promote learning • The player has a fixed time for answering the questions
- 9. Campaigns A Campaign is a training battle with a specific set of questions. Challenges happens inside a Campaign. – Sales Techniques Training – Level 1 – Summer Collection 2014 training – Dissociated Diet – Fix and Repair iPhone 4 models – Know Who is Who in the Company – Customer Stories 2014 – … your content …
- 13. Sales techniques
- 14. Service Repairs
- 15. Your Company
- 17. Product Launches
- 19. Real case • 4 days Campaign, 285 questions • Subject: Knowledge about a Nutrition Family of Products • 20 Players • 7 questions per challenge • 3.778 challenges launched • 2*7*3.778 = 52.892 questions answered • An average of +2600 per player
- 20. Participation chart – game engagement 438 1093 1233 1150 1 2 3 4 Num challenges per day
- 21. Knowledge gain 44% 63% 81% 89% 1 2 3 4 Correct answer ratio
- 22. Knowledge comprehension 92% 81% 76% 88% Product Nutrition Args Other Assimilation by knowledge type
- 24. retaME Platform retaME Platform Managers Good Job Campaign Ended New Campaign Import your own Questions Web Cloud Game Master Players and TEAMS ANDROID & IOS Phones & Tablets Web Backend Platform Mobile app game
- 25. 2 minutes video retaME video: http://goo.gl/s2XhYM
- 26. Benefits of using retaME in Learning • It’s fun, engaging, social & viral • Use it everywhere: it’s mobile • Use it in every possible moment • Transfer knowledge faster & massively • Track knowledge gaps and map your organization’s real knowledge • Reach everyone: internal employees, mobile workers, points of sales, franchises, channel, … • Every minute played is a minute learning