HABJ Social Networking Basics
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The document highlights the significance of social networking and social media for businesses and organizations, emphasizing the shift from traditional information dissemination to interactive communication. It outlines activities achievable on platforms like Facebook and Twitter, as well as the enduring impact of blogging, which enhances visibility and engagement. Furthermore, it provides statistics on usage, showcasing the integral role of social media in modern communication.
![Questions? Jennifer Texada [email_address] www.twitter.com/jenntex Blog – How to Go Web 2.0 http://jennifersreport.blogspot.com/](https://image.slidesharecdn.com/mediamogulsession2-1224771850830677-8/85/HABJ-Social-Networking-Basics-17-320.jpg)
HABJ Social Networking Basics
- 1. Social Networking Basics What is it? & Why is it important for your agency or group?
- 2. What is Social Networking? Social media is online content created by people using highly accessible publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
- 3. What is Social Networking?
- 4. Social Networking - Community
- 5. Facebook
- 6. Facebook http://www.facebook.com/home.php?#/cmhouston?ref=ts What can a business / org do on Facebook? Share photos Link to websites Share stories Invites to events Talk to fans Post surveys
- 7. Facebook
- 9. Twitter What can a business / org do on Twitter? Promote sales or events Share news Offer discounts Ask for customer feedback Take orders Answer questions Handle customer service issues
- 10. Twitter - Search
- 12. Twitter - Followers http://www.twellow.com
- 13. Blogging Blogs are pervasive and part of our daily lives The numbers vary but agree that blogs are here to stay * comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs Technorati Blogosphere 2008 Report http://technorati.com/blogging/state-of-the-blogosphere/
- 14. Blogging What can a business / org do with a blog? Demonstrate expertise on a subject Share links to good relevant content Get great search results for a topic Share photos or video Get feedback on your ideas
- 17. Questions? Jennifer Texada [email_address] www.twitter.com/jenntex Blog – How to Go Web 2.0 http://jennifersreport.blogspot.com/