Hamburger Make Up (Print Ad Analysis)
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This document discusses an advertising campaign by Burger King that used makeup to resemble hamburgers. The campaign's goal was to appeal to beauty-savvy females and encourage the perception of getting a "tasty new look" by eating at Burger King. It utilized contrast techniques by making the makeup stimuli stand out from other beauty products. Reviews found the campaign was quite effective at targeting and attracting its consumer group, using an appropriate technique to generate awareness of their burgers.
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Hamburger Make Up (Print Ad Analysis)
- 1. FERRY | FRISCA GITA | DWI Magister Manajemen Universitas Indonesia Consumer Behavior Hamburger Makeup
- 2. Ads Perception Perception is the process by which people select, organize, and interpret these sensations.
- 3. Contrast Technique Stimuli that differ from other around them, due to Size, Color, Position, etc. Stimuli that appear in unexpected ways or places tend to grab our attention.
- 6. Hamburger Makeup Facts Brings new meaning to ‘hungry eyes’. Used as part of an advert campaign for the fast food chain. Encouraging viewers perception to “get a tasty new look”. Try to appeal to the ladies (beauty-savvy female).√ √ √ √
- 8. This ads was quite effective to targeted and attracted its consumer. The technique used was appropriate for the consumers targeted . Even though it doesn’t exactly make them want a burger, but they attracted indeed with the makeup. At least it encourage the perception and awareness of burger. This ads became a trend at that time, especially for the savvy female. Some of them makes the tutorial makeup and upload it on You Tube. Group Opinion