Hammersmith - Get listed on local directories .pdf
- 1. WWW.THEORUBY.COM Simplifying the process of building your business online Get listed and be found on local directories
- 2. Aim: To understand the benefits of listing on local directories, what should be included and the top directories to get your business on the map! Session Tips: 1) Don't try to rewrite the slides or memorise them! Everything will be available here tomorrow: www.theoruby.com/marketing-guides 3) If you want extra help I offer ad-hoc training and support for small businesses. 4) Always aim to think about your own business and your ideal customer! Introduction
- 3. Increased Online Visibility: Directories act as online databases, allowing potential customers to find your business easily. Improved Search Engine Optimization (SEO): Directory listings can improve your website's SEO by providing backlinks and boosting your online presence. Local Targeting: Many directories allow you to specify your business location, making it easier for local customers to find you. Enhanced Reputation: Being listed on reputable directories can enhance your business's credibility and reputation. Additional Marketing Channels: Directories offer an additional platform to promote your business and reach a wider audience. 5 Reasons to use local directories
- 4. Step 1 Who is your target audience and where will they be? Is it a reputable site or likely to be spam? Are your competitors listed there? What are the options available to you? Is it paid / free and what are the benefits? Identify Relevant Directories: Research and identify the local directories that are popular and relevant to your business niche.
- 5. Step 2 Business name Address Phone number Website URL Email address Business description Categories or industry tags Business logo or images (if required) Social media profiles (if applicable) Prepare Business Information: Gather all the necessary information about your business, including:
- 6. Step 3 Claim or Create Accounts: Visit each directory's website and either create a new account or claim an existing listing if your business is already listed.
- 7. Step 4 Complete Profile: Fill out your business profile on each directory accurately and comprehensively. Provide as much information as possible to enhance your listing's visibility and credibility.
- 8. Step 5 Verify Your Business: Some directories may require verification to ensure that you are the rightful owner of the business. This can be done through methods like phone or postcard verification.
- 9. Step 6 (combined) Optimise Your Listing: Use keywords strategically in your business description and categories/tags to optimize your listing for search engines and improve visibility. Add Images and Logo: If the directory allows, upload high-quality images and your business logo to make your listing visually appealing. Check for Consistency: Ensure that your business information (name, address, phone number) is consistent across all directories to avoid confusion and improve your local SEO.
- 10. Step 7 Encourage Reviews: Encourage satisfied customers to leave reviews on your directory listings. Positive reviews can boost your reputation and attract more customers.
- 11. Step 8 Monitor and Update: Regularly monitor your directory listings to ensure accuracy and update any changes in your business information promptly.
- 12. Top Directories
- 13. Trades Professional Services E-commerce Beauty and Healthcare Mums Local Neighbours Think about your service/product and which ones are relevant for you!! I'd suggest that every business should start with a Google Business and Bing Places listing Think!
- 14. I believe in it so much that I have created my own directory www.ealingbusinessnetwork.co.uk Ealing Business Network