Social Media Scheduling Tips and Practical Workshop
- 1. Social Media Scheduling WWW.THEORUBY.COM Simplifying the process of building your business online
- 2. The Basics - Getting Set Up Starting a posting calendar How to source royalty free images How to design branded images The importance of timing Editing after posting Maximising your reach Key aims: Social Media Scheduling
- 3. The Basics
- 4. What is Publer? Google My Business Pintrest LinkedIn Instagram Facebook and more... Publer is a free social media scheduling app that allows you to schedule on 3 different platforms. A platform is your type of social media, these can include:
- 5. How to make a Publer Account You can either sign in with your existing Facebook, Twitter, LinkedIn, Google or Apple account or you can Sign Up with an email address. https://app.publer.io/users/sign_in
- 6. How to Attach Your Platforms When in Publer on the left hand side you can select social accounts and choose up to 3 accounts to schedule on for free. You can add more accounts but this comes at an additional cost.
- 7. Go to the Publer website. Sign up or log in using one of your accounts. Choose the three platforms you would like to add to your profile. Create Your Publer Account
- 8. Starting a posting calendar
- 9. Creating a content calendar allows you to stay consistent and remain on top of your socials. I use Airtable to track the days, content and Status of each post. Airtable - What is a Content Calendar?
- 10. Begin your content calendar. Either open an excel worksheet or Airtable account, and create the first few posts. Or, get a physical calendar and begin to write important content dates. What: Creating a Content Calendar
- 11. How to Source Royalty Free Images and Use Your Own Branding
- 12. Canva is great for selecting royalty free images and uploading your own branding. Both of these tools can be found in the left navigation bar when you create a new image. Specifically we will be looking at 'Elements' and 'Uploads'. Canva's Tools
- 13. Using Canva's free tools you can have access to a vast range of free images for your posts. All you need to do is create a Canva account, create an image, select elements and search what you're looking for. Some images are only accessible using the Pro version but there are plenty available on free! Creating Royalty Free Images
- 14. To create branded images in Canva you can use two main tools. Firstly, the upload tool allows you to import your own logos, images and branded icons into Canva so that every image can show your company. Secondly, you can use your branded hex codes to make sure backgrounds and lines follow your companies exact colours! How to Create Branded Images
- 15. Go into Canva. Create a new image. Search for the images you need in the Elements section of the left hand bar! Insert your branding into the design. Royalty Free Images
- 16. The Importance of Timing
- 17. Time, Day, Frequency When you're looking at scheduling content you need to consider the right days, times and frequency of your posting to make sure you're not overwhelming your audience. Try posting at different times of day to see how much engagement you get.
- 18. Timing Write down: What days you think your audience will be on that social media platform. When are your audience accessing that social media?
- 20. If you notice a mistake after posting - don't worry. For Facebook, LinkedIn and Google My Business you can edit the post in Publer. Select the post and press edit to make any changes! This won't work for Instagram! How to Edit After Posting in Publer
- 21. Editing a post Once you have created your post go in and edit the text and image
- 23. Engage and Repost Respond to any comments Interact with other businesses posts Share posts from other people Comment on other posts To boost your social media presence, and get more engagements you need to be interacting online. Make sure you:
- 24. Engaging Go onto your social media and engage with 3 other posts. Work together to build your platforms!
- 25. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Subscribe to receive Bitesize Marketing Guides www.theoruby.com/news