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CAPABILITIES AND THE
DATA-DRIVEN FUTURE
OF SMES AND OTHERS 
@hanseibe | #icdk17 | #bigdatabigbusiness

© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
 1
© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
 2
Agenda
•  The keynote’s premise 
– Investments, growth and strategy
– Capabilities in brief
•  Opportunities and barriers
– Technical or organizational challenge?
•  Capabilities for data-driven growth
– 9 in 3 dimensions
•  DataProfit: a capability map and tool
3
Capabilities | Data-Driven | #icdk17
© 2017 Hans Eibe Sørensen
The keynote’s premise
•  Why do we run businesses?
–  To make owners make more money than
from an ‘alternative investment’ 
•  How do we secure temporary or sustained
profits?
–  Competive advantage
–  Valuable and Rare resources and capabilities 

that are foundation for Inimitable strategies
–  Sound Organization 
4
Capabilities | Data-Driven | #icdk17
© 2017 Hans Eibe Sørensen
What type of growth?
5
Strategy
 Strategy
The Future
Growth
Opportunity
Growth
Opportunity
Growth
Opportunity
Growth
Opportunity
?!
© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
Capabilities in brief
•  Capabilities (as per George Day and Sidney Winter)
–  Are knowledge, skills, processes, and workflows that are
repeatable and routinized – but not in one person alone
–  Enables the organization to coordinate activities and make
use of their assets
–  Are deeply embedded with the fabric of the organization so
they can be hard for management to identify (on the positive
side it’s even harder for competitors) 
–  Are manifested in typical activities, such as, order fulfillment,
business development, service delivery…and the handling of
(big) data
© 2017 Hans Eibe Sørensen
 6
Capabilities | Data-Driven | #icdk17
Filters, traps, and… 
© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
 7
Opportunities and barriers
•  Technical or organizational challenge?
•  Opportunities
–  Data and analytics
–  Optimization and efficiency 
–  New services and/or new business (models)
•  Barriers
–  Mindset
–  Competences
–  Customer knowledge
–  Access to data
© 2017 Hans Eibe Sørensen
 8
Capabilities | Data-Driven | #icdk17
Big Data – en syntese
© 2017 Hans Eibe Sørensen
 9
Capabilities | Data-Driven | #icdk17
Capabilities for data-driven
growth
© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
 10
DataProfit: a capability map
© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
 11
DataProfit: tool examples
© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
 12
Summary
•  The keynote’s premise 
– Investments, growth and strategy
– Capabilities in brief
•  Opportunities and barriers
– Technical or organizational challenge?
•  Capabilities for data-driven growth
– 9 in 3 dimensions
•  DataProfit: a capability map and tool
13
Capabilities | Data-Driven | #icdk17
© 2017 Hans Eibe Sørensen
Referencer
•  Literature
–  Chen, H., Chiang, RH. & Storey, VC., 2012. Business intelligence and analytics: From big data to big impact. MIS
quarterly, 36(4), pp.1165-1188.
–  García-Palomares, J.C., Gutiérrez, J. and Mínguez, C., 2015. Identification of tourist hot spots based on social
networks: A comparative analysis of European metropolises using photo-sharing services and GIS. Applied
Geography, 63, pp.408-417.
–  Ritter, T., Pedersen, CL & Sørensen, HE. (2017) DataProfit: Kompetencekort til Datadreven vækst. Gratis e-bog/
praksisguide. CBS Competitiveness Platform. http://www.saxo.com/item/58055787
–  Sørensen HE. 2012. Business Development: A Market-oriented perspective. John Wiley and Sons, Ltd.
–  Sørensen, HE. In Press. Making planning work: insights from business development’, Int. J. Entrepreneurship
and Innovation Management, Special Issue on Business Development. 
•  BigDataBigBusiness research project
–  Blog, results and tools http://blog.cbs.dk/bigdata/
–  CC Jensen-case in Ingeniøren 21/4 2017: Kunde sparkede digitalisering i gang hos oliefilterproducent
–  Wisecon-case in Børsen 26/4 2017: Dansk rottekonge i trecifret millionsalg: "Vi er super stolte” 
© 2017 Hans Eibe Sørensen
 14
Capabilities | Data-Driven | #icdk17
Q&A 
hans@eibe.dk 
+45 2710 2152
@hanseibe
linkedin.com/in/hanseibe/
blog.cbs.dk/bigdata/kompetencer
© 2017 Hans Eibe Sørensen
 Capabilities | Data-Driven | #icdk17
 15

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HANS EIBE // CBS // BIGDATA // #ICDK17 keynote

  • 1. CAPABILITIES AND THE DATA-DRIVEN FUTURE OF SMES AND OTHERS @hanseibe | #icdk17 | #bigdatabigbusiness © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17 1
  • 2. © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17 2
  • 3. Agenda •  The keynote’s premise – Investments, growth and strategy – Capabilities in brief •  Opportunities and barriers – Technical or organizational challenge? •  Capabilities for data-driven growth – 9 in 3 dimensions •  DataProfit: a capability map and tool 3 Capabilities | Data-Driven | #icdk17 © 2017 Hans Eibe Sørensen
  • 4. The keynote’s premise •  Why do we run businesses? –  To make owners make more money than from an ‘alternative investment’ •  How do we secure temporary or sustained profits? –  Competive advantage –  Valuable and Rare resources and capabilities that are foundation for Inimitable strategies –  Sound Organization 4 Capabilities | Data-Driven | #icdk17 © 2017 Hans Eibe Sørensen
  • 5. What type of growth? 5 Strategy Strategy The Future Growth Opportunity Growth Opportunity Growth Opportunity Growth Opportunity ?! © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17
  • 6. Capabilities in brief •  Capabilities (as per George Day and Sidney Winter) –  Are knowledge, skills, processes, and workflows that are repeatable and routinized – but not in one person alone –  Enables the organization to coordinate activities and make use of their assets –  Are deeply embedded with the fabric of the organization so they can be hard for management to identify (on the positive side it’s even harder for competitors) –  Are manifested in typical activities, such as, order fulfillment, business development, service delivery…and the handling of (big) data © 2017 Hans Eibe Sørensen 6 Capabilities | Data-Driven | #icdk17
  • 7. Filters, traps, and… © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17 7
  • 8. Opportunities and barriers •  Technical or organizational challenge? •  Opportunities –  Data and analytics –  Optimization and efficiency –  New services and/or new business (models) •  Barriers –  Mindset –  Competences –  Customer knowledge –  Access to data © 2017 Hans Eibe Sørensen 8 Capabilities | Data-Driven | #icdk17
  • 9. Big Data – en syntese © 2017 Hans Eibe Sørensen 9 Capabilities | Data-Driven | #icdk17
  • 10. Capabilities for data-driven growth © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17 10
  • 11. DataProfit: a capability map © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17 11
  • 12. DataProfit: tool examples © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17 12
  • 13. Summary •  The keynote’s premise – Investments, growth and strategy – Capabilities in brief •  Opportunities and barriers – Technical or organizational challenge? •  Capabilities for data-driven growth – 9 in 3 dimensions •  DataProfit: a capability map and tool 13 Capabilities | Data-Driven | #icdk17 © 2017 Hans Eibe Sørensen
  • 14. Referencer •  Literature –  Chen, H., Chiang, RH. & Storey, VC., 2012. Business intelligence and analytics: From big data to big impact. MIS quarterly, 36(4), pp.1165-1188. –  García-Palomares, J.C., Gutiérrez, J. and Mínguez, C., 2015. Identification of tourist hot spots based on social networks: A comparative analysis of European metropolises using photo-sharing services and GIS. Applied Geography, 63, pp.408-417. –  Ritter, T., Pedersen, CL & Sørensen, HE. (2017) DataProfit: Kompetencekort til Datadreven vækst. Gratis e-bog/ praksisguide. CBS Competitiveness Platform. http://www.saxo.com/item/58055787 –  Sørensen HE. 2012. Business Development: A Market-oriented perspective. John Wiley and Sons, Ltd. –  Sørensen, HE. In Press. Making planning work: insights from business development’, Int. J. Entrepreneurship and Innovation Management, Special Issue on Business Development. •  BigDataBigBusiness research project –  Blog, results and tools http://blog.cbs.dk/bigdata/ –  CC Jensen-case in Ingeniøren 21/4 2017: Kunde sparkede digitalisering i gang hos oliefilterproducent –  Wisecon-case in Børsen 26/4 2017: Dansk rottekonge i trecifret millionsalg: "Vi er super stolte” © 2017 Hans Eibe Sørensen 14 Capabilities | Data-Driven | #icdk17
  • 15. Q&A hans@eibe.dk +45 2710 2152 @hanseibe linkedin.com/in/hanseibe/ blog.cbs.dk/bigdata/kompetencer © 2017 Hans Eibe Sørensen Capabilities | Data-Driven | #icdk17 15