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Helping ISVs and Enterprises Adopt Windows Azure




Accelerate your Cloud Success with Hanu
Today’s Discussion Points
•   Cloud Computing
•   What is Windows Azure?
•   Scenarios
•   Microsoft Partnership
•   Hanu Azure Delivery Methodology
•   Success Stories
•   Next Steps



                                      2
Industry Transformation
                                Today | Cloud



                      2000s | Web




               1990s | Client / Server




         1970s and 80s | Mainframe



                                                3
Cloud Computing Taxonomy                                                                     The Windows Azure
                                                                                                          platform fits here


             Traditional IT                    IaaS                                 PaaS                                 SaaS




                                                             You manage
               Applications                 Applications                         Applications                         Applications

                  Data                          Data                                 Data                                 Data
                               You manage


                Runtime                       Runtime                              Runtime                              Runtime




                                                                                                                                       Managed by vendor
               Middleware                   Middleware                           Middleware                           Middleware




                                                                                                  Managed by vendor
You manage




                   O/S                           O/S                                  O/S                                  O/S
                                                             Managed by vendor
              Virtualization                Virtualization                       Virtualization                       Virtualization

                 Servers                       Servers                              Servers                              Servers

                 Storage                      Storage                              Storage                              Storage

               Networking                   Networking                           Networking                           Networking
Platform-as-a-Service
      PLATFORM TODAY                                 PLATFORM-AS-A-SERVICE
      SERVER, VM, NETWORK,
                                                                APPLICATION
          STORAGE, APP


    PATCH, SERVICE RELEASE, NEW
                                                             MAINTAINED FOR YOU
              VERSION


        ASSEMBLY REQUIRED                                READY-MADE SERVICES



      CUSTOM, INCONSISTENT                                     STANDARDIZED


      STATIC DEPLOYMENT FOR
                                                              ON-DEMAND SCALE
             PEAK SCALE


       BUILT TO AVOID AND                                    BUILT TO EXPECT AND
      RECOVER FROM FAILURE                                   WITHSTAND FAILURE


                            IT’S ALL ABOUT THE APPLICATION

                                                                                   5
The Windows Azure platform is an internet-scale cloud
         services platform, hosted in Microsoft data centers around
         the world, that provides a simple, reliable, and powerful
         platform for creating web applications and services.




Compute Storage Management CDN   Relational data   Data Sync   Connectivity   Access control
Hanu cloud computing expertise
SQL Azure
  Cloud
Applications
                                  Windows Azure
Windows Azure                       AppFabric




               On-Premises
               Applications


          Windows        Others
How can Azure Platform help?

• Focus on just your project, not infrastructure & DC’s
• Buy what you need when you need it
• Put power in the hands of your most creative people
  - Developers
• Enable business - without blowing your operational
  budget
• Instantly have a GLOBAL presence
• Can move from CAPEX to OPEX - rent rather than buy
  and warehouse
Workload Patterns Optimal For Cloud
                “On and Off “                               “Growing Fast“




                                               Compute
  Compute




                          Inactivity
                           Period
                                                                                 Average Usage
             Average                   Usage


                            Time                                     Time


On & off workloads (e.g. batch job)             Successful services needs to grow/scale
Over provisioned capacity is wasted             Keeping up w/ growth is big IT challenge
Time to market can be cumbersome                Complex lead time for deployment



          “Unpredictable Bursting“                       “Predictable Bursting“
Compute




                                               Compute
                       Average Usage                             Average Usage


                          Time                                       Time


Unexpected/unplanned peak in demand            Services with micro seasonality trends
Sudden spike impacts performance               Peaks due to periodic increased demand
Can’t over provision for extreme cases         IT complexity and wasted capacity
Hanu cloud computing expertise
Microsoft,
Hanu, and YOU
A Three-Way Partnership For
Cloud Adoption
Microsoft Partnership
Hanu has partnered with Microsoft to help you adopt the Cloud platform.


Why Hanu?
     Proven Azure Expertise
     Microsoft Gold Certified Partner + Preferred Azure SI Partner
     Pre-built, Reusable Cloud Accelerators to help you reduce development cost
      and improve time-to-market.
     Network of Microsoft Cloud Architects and Evangelists
     Founded 2002; Offices in Princeton, NJ and India



Hanu is your Windows Azure authority.



                                                                                   13
What can Hanu do for you?
•   Cloud Awareness and Assessment Workshops
    –     Help you understand how you can use Windows Azure.
    –     Identify applications and databases for Cloud migration.
    –     Help you analyze cost benefits of moving to the cloud.
    –     Develop a migration strategy and Cloud roadmap.


•   Architecture Design Sessions (ADS)
     – Help you validate your cloud technology approach and accelerate your technical decisions.
     – Ensure Business and Technical Requirements are aligned.
     – Discuss the main architecture benefit and risks.


•   Develop Azure PoC
•   Build new Cloud based applications
•   Migrate existing applications to the Cloud

                                                                                                   14
Hanu Azure Accelerator Methodology

                                           • Project identification
                                             & execution
                                           • Best practices
                            • Test & get   • Migration roadmap &
                              customer       planning
                              feedback



         *Possible Microsoft Funding




                                                                      15
Faster Windows Azure Adoption

The Hanu Azure Accelerator methodology enables ISVs to rapidly transition
their applications to Azure by quickly and easily dealing with the challenges of:

•   Understanding the cost & complexity (Assessments, Envisioning, Sizing
    Workshops)
•   Building in innovation to maximize the cloud model (Architecture Design
    Service)
•   Sourcing qualified expertise (certified developers)
•   Increasing capacity for transitioning to Azure while continuing current
    projects (on/off shore resources)
•   Managing the cost of development, testing and training (Project
    Management)
•   Managing risk through phased deployment (POC)
Extended Development Center
                                                         • Microsoft certified developers
                                                         • Proven expertise on
                                                           Azure, .NET, SQL Server, Silverlight
• Transparent &
  Collaborative
  Project
  Management
• 4 Tier
  Communication
  Structure with   • Best practices                                     • Windows Azure, SQL
  Daily, Weekly,   • Agile methodology                                    Azure
  Monthly &        • Manual & automated                                 • .NET, Silverlight, WPF
  Quarterly          testing                                            • SQL Server
  Meetings                                                              • Sharepoint




                                      • Cloud Accelerators
                                      • Automation tools
                                      • Reusable architecture
                                                                                                   17
For Clients Adopting Azure
Innovative Differentiation
• Our experience enables you to design a flexible, sustainable cloud based applications
    architecture.
• We apply best practices through our proven methodologies.
• We enable you to envision, plan, build and deploy more innovative applications faster.
• Our development expertise enables you to differentiate with more innovative functionality.
• Our broad exposure to diverse projects enables you to innovate with new technologies.

Business Model
• Pay only for the resources needed for any length of time.
• You can scale up and scale down resources rapidly as needed.
• You can maximizes development capacity while minimizing costs.
• No project delays or additional costs due to searching and recruiting in-house staff.
• We help to reduce risk of delays and missteps in projects.
Success Stories
• Migration of a .NET application to Windows
  Azure for a CA based eDiscovery company in
  four months timeframe

• New Application Development using Windows
  and SQL Azure for creating a reference
  architecture tool for a fortune 500 client
  [Sponsored by Microsoft]

                                               19
https://partner.microsoft.com/40111488
Next Steps
                 LEARN MORE AT OUR WEBSITE:
1
                     www.HanuSoftware.com




        LET US ASSIST YOU WITH YOUR CLOUD ADOPTION:
2        Ed Nerz – Ed@HanuSofwtare.com - (609) 945-0820
      Anil Singh – ASingh@HanuSoftware.com - (609) 514-5112




        VISIT THE MICROSOFT WINDOWS AZURE WEBSITE:
3               www.microsoft.com/windowsazure


                                                              21

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Hanu cloud computing expertise

  • 1. Helping ISVs and Enterprises Adopt Windows Azure Accelerate your Cloud Success with Hanu
  • 2. Today’s Discussion Points • Cloud Computing • What is Windows Azure? • Scenarios • Microsoft Partnership • Hanu Azure Delivery Methodology • Success Stories • Next Steps 2
  • 3. Industry Transformation Today | Cloud 2000s | Web 1990s | Client / Server 1970s and 80s | Mainframe 3
  • 4. Cloud Computing Taxonomy The Windows Azure platform fits here Traditional IT IaaS PaaS SaaS You manage Applications Applications Applications Applications Data Data Data Data You manage Runtime Runtime Runtime Runtime Managed by vendor Middleware Middleware Middleware Middleware Managed by vendor You manage O/S O/S O/S O/S Managed by vendor Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking
  • 5. Platform-as-a-Service PLATFORM TODAY PLATFORM-AS-A-SERVICE SERVER, VM, NETWORK, APPLICATION STORAGE, APP PATCH, SERVICE RELEASE, NEW MAINTAINED FOR YOU VERSION ASSEMBLY REQUIRED READY-MADE SERVICES CUSTOM, INCONSISTENT STANDARDIZED STATIC DEPLOYMENT FOR ON-DEMAND SCALE PEAK SCALE BUILT TO AVOID AND BUILT TO EXPECT AND RECOVER FROM FAILURE WITHSTAND FAILURE IT’S ALL ABOUT THE APPLICATION 5
  • 6. The Windows Azure platform is an internet-scale cloud services platform, hosted in Microsoft data centers around the world, that provides a simple, reliable, and powerful platform for creating web applications and services. Compute Storage Management CDN Relational data Data Sync Connectivity Access control
  • 8. SQL Azure Cloud Applications Windows Azure Windows Azure AppFabric On-Premises Applications Windows Others
  • 9. How can Azure Platform help? • Focus on just your project, not infrastructure & DC’s • Buy what you need when you need it • Put power in the hands of your most creative people - Developers • Enable business - without blowing your operational budget • Instantly have a GLOBAL presence • Can move from CAPEX to OPEX - rent rather than buy and warehouse
  • 10. Workload Patterns Optimal For Cloud “On and Off “ “Growing Fast“ Compute Compute Inactivity Period Average Usage Average Usage Time Time On & off workloads (e.g. batch job) Successful services needs to grow/scale Over provisioned capacity is wasted Keeping up w/ growth is big IT challenge Time to market can be cumbersome Complex lead time for deployment “Unpredictable Bursting“ “Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Services with micro seasonality trends Sudden spike impacts performance Peaks due to periodic increased demand Can’t over provision for extreme cases IT complexity and wasted capacity
  • 12. Microsoft, Hanu, and YOU A Three-Way Partnership For Cloud Adoption
  • 13. Microsoft Partnership Hanu has partnered with Microsoft to help you adopt the Cloud platform. Why Hanu?  Proven Azure Expertise  Microsoft Gold Certified Partner + Preferred Azure SI Partner  Pre-built, Reusable Cloud Accelerators to help you reduce development cost and improve time-to-market.  Network of Microsoft Cloud Architects and Evangelists  Founded 2002; Offices in Princeton, NJ and India Hanu is your Windows Azure authority. 13
  • 14. What can Hanu do for you? • Cloud Awareness and Assessment Workshops – Help you understand how you can use Windows Azure. – Identify applications and databases for Cloud migration. – Help you analyze cost benefits of moving to the cloud. – Develop a migration strategy and Cloud roadmap. • Architecture Design Sessions (ADS) – Help you validate your cloud technology approach and accelerate your technical decisions. – Ensure Business and Technical Requirements are aligned. – Discuss the main architecture benefit and risks. • Develop Azure PoC • Build new Cloud based applications • Migrate existing applications to the Cloud 14
  • 15. Hanu Azure Accelerator Methodology • Project identification & execution • Best practices • Test & get • Migration roadmap & customer planning feedback *Possible Microsoft Funding 15
  • 16. Faster Windows Azure Adoption The Hanu Azure Accelerator methodology enables ISVs to rapidly transition their applications to Azure by quickly and easily dealing with the challenges of: • Understanding the cost & complexity (Assessments, Envisioning, Sizing Workshops) • Building in innovation to maximize the cloud model (Architecture Design Service) • Sourcing qualified expertise (certified developers) • Increasing capacity for transitioning to Azure while continuing current projects (on/off shore resources) • Managing the cost of development, testing and training (Project Management) • Managing risk through phased deployment (POC)
  • 17. Extended Development Center • Microsoft certified developers • Proven expertise on Azure, .NET, SQL Server, Silverlight • Transparent & Collaborative Project Management • 4 Tier Communication Structure with • Best practices • Windows Azure, SQL Daily, Weekly, • Agile methodology Azure Monthly & • Manual & automated • .NET, Silverlight, WPF Quarterly testing • SQL Server Meetings • Sharepoint • Cloud Accelerators • Automation tools • Reusable architecture 17
  • 18. For Clients Adopting Azure Innovative Differentiation • Our experience enables you to design a flexible, sustainable cloud based applications architecture. • We apply best practices through our proven methodologies. • We enable you to envision, plan, build and deploy more innovative applications faster. • Our development expertise enables you to differentiate with more innovative functionality. • Our broad exposure to diverse projects enables you to innovate with new technologies. Business Model • Pay only for the resources needed for any length of time. • You can scale up and scale down resources rapidly as needed. • You can maximizes development capacity while minimizing costs. • No project delays or additional costs due to searching and recruiting in-house staff. • We help to reduce risk of delays and missteps in projects.
  • 19. Success Stories • Migration of a .NET application to Windows Azure for a CA based eDiscovery company in four months timeframe • New Application Development using Windows and SQL Azure for creating a reference architecture tool for a fortune 500 client [Sponsored by Microsoft] 19
  • 21. Next Steps LEARN MORE AT OUR WEBSITE: 1 www.HanuSoftware.com LET US ASSIST YOU WITH YOUR CLOUD ADOPTION: 2 Ed Nerz – Ed@HanuSofwtare.com - (609) 945-0820 Anil Singh – ASingh@HanuSoftware.com - (609) 514-5112 VISIT THE MICROSOFT WINDOWS AZURE WEBSITE: 3 www.microsoft.com/windowsazure 21

Editor's Notes

  • #4: (Top Level - Computing has made significant changes over the past 40 years. Today we are witnessing another major shift as the industry embraces Cloud Computing. You should elude to Microsoft’s and your partner company’s part in each of these transformations)MAINFRAME 1970s and 1980sFirst, let us take a look at the past 40 years and how IT has evolved. In the 1970s and 1980s, IT was a large compute device, the mainframe, in the datacenter with terminals on employees desks to retrieve data from the mainframeDuring this time, there was no concept of having computing power on an employee’s desk, applications, or even employees using technology at home. The consumers of these machines were large corporations, financial institutions, and healthcare organizations that were required to store large amounts of data. CLIENT/SERVER 1990sWhen we moved into the 1990s the PC revolution was in full swing. More and more people began to purchase PCs for their home in order to use technology to help with their personal livesAs these people began to have PCs in their homes, they wanted to have the same experience at work as they did at home. Businesses also began to feel the increasing costs of buying, supporting, and maintaining these large computers.IT used PCs as a solution to give employees more power to be more productive, have better access to data, and deliver better and more strategic results. The back office changed to support this shift by writing better applications that had a client component on each employee’s PC. This was very much one of the first instances of self service to dataWEB 2000sAs we approached and passed the year 2000, the Internet was becoming more prevalent in business and at home. More people began to use dial-up access to the Internet through companies like AOL, Netcom, or their local Telco. We even began to see the seeds of high speed internet access moving from business to the homefrontBusiness better adopted the idea of getting increased productivity from users by giving them access to corporate assets while outside of the office. Email, files, internal LOB tools for example. As we moved into 2003-2005 business began using the internet more and more to increase their revenues. Developers began moving away from writing client/server applications to writing applications for the web. Banks began providing online access to account information. Billpay services begun to flourish while online shopping was gaining more and more adoption.The world was moving more towards transacting their lives on the web while business were increasing their productivity and bottom line using the WebTODAY/CLOUDToday, I want to introduce you to a new transformation that is on our doorstep, The CloudThe Cloud is a natural build off the shift to the web, moving more of the tools we use on a day to day basis to someone else to run/support for us.Moving away from worrying about what runs the tools we need, but worrying about building the right toolsThis shift isn’t 1 or 2 years away, it is now.
  • #5: For WAPU: This slide shows how the various options compare, then explicitly illustrates where the Windows Azure platform fits in. It’s meant to make clear in the audience’s mind the exact place in this broad area that we’re about to dig into more deeply.
  • #6: Platform as a Service is an evolution in the way businesses will consume IT. There are a number of ways that PaaS improves on the way platforms todayFocus – Todays platforms are not focused on the app, they are focused on the infrastructure. PaaS is focused on the app and where it runsServicing – Todays platforms need to be continually updated by the owner of the platform. PaaS updates the platform automaticallyDeployment – Today’s platforms require assembly, then deployment. PaaS requires only deployment of the app or physical deployment of an applianceConsistency – Today’s platforms are higly custom and inconsistent with each other. PaaS is standardized and consistentResiliency – Todays platforms are built to avoid and recover from failure. PaaS is built to expect and withstand failurePlatform as a Service – It’s all about the App!
  • #7: Key point: The Windows Azure Platform is a set of cloud computing services that can be used separately or together.Windows Azure is hosted in Microsoft data centers around the world. Windows Azure provides compute power, storage, and automated service management, as well as easy connectivity to other applications and access control to provide secure authorization and authentication of access to cloud resources. Also hosted in the Windows Azure platform is Microsoft SQL Azure, providing relational database services and automated management of relational service. SQL Azure can help reduce costs by integrating with existing toolsets and providing symmetry with on-premises and cloud databases. Windows Azure AppFabric helps developers connect applications and services in the cloud or on-premises. This includes applications running on Windows Azure, Windows Server and a number of other platforms including Java, Ruby, PHP and others. Windows Azure AppFabric provides a Service Bus for connectivity across network and organizational boundaries, and Access Control for federated authorization as a service.