Monetize PaaS Windows Azure and Implementation Models
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The document discusses monetizing Platform as a Service (PaaS) and the implementation models within the context of Windows Azure, highlighting trends in collaboration, cost reduction, and operational challenges in cloud computing. It emphasizes the importance of innovative business models and data-driven decision-making, featuring examples like disaster response systems and partner platforms. Additionally, it addresses common concerns regarding security and compliance in Azure services.
Monetize PaaS Windows Azure and Implementation Models
- 1. Monetizing PaaS and Implementation Models Sachin Sancheti Principal Architect – Windows Azure 13-Apr-2012
- 2. IT Responsibility Matrix Collaboration, New Markets, Strategic Research, New Business Models, Process Optimization New Cost Models Monetization Vision Demands, Competitions, Innovation, Time to Market Tactical Keep the lights on, Global Access, Maintenance, Infrastructure Device Integration, Optimization Disaster Recovery Scope Internal External
- 3. Challenges and Trends New way • Give me more for less of operating • Innovation is not a choice • Keep up the business growth • Cost - Reduction and Optimum utilization • Competition and Time to Market • Operational Challenges Better Online New Experience Business Models
- 4. •
- 5. Cloud Workload Patterns On and Off Growing Fast Compute Compute Inactivity On off Period Average Usage Average Usage Time Time • • • • • • Unpredictable Bursting Predictable Bursting“ Compute Compute Average Usage Average Usage Time Time • • • • • •
- 7. Cloud Computing Taxonomy The Windows Azure Platform fits here Traditional IT IaaS PaaS SaaS You manage Applications Applications Applications Applications Data You manage Data Data Data Runtime Runtime Runtime Runtime Managed by vendor Middleware Middleware Middleware Middleware You manage Managed by vendor O/S O/S O/S O/S Managed by vendor Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking Higher Cost, Less Agility Lower Cost, Agile
- 8. Monetization - Implementation Models ISVs targeting new customer markets through SaaS Solution SaaS • • Develop the multi-tenant SaaS solution on Azure Manage and operate • Business consulting - licensing, pricing Gather data from multiple sources at a central location to enable decision making Solution Data Hub • • Azure as a “data hub” Provide real time data to drive decision making, thereby resulting in operational efficiency improvement A disaster response system with humongous scale in the wake of a disaster Second largest Disaster Solution • Identified an open-source CMS (Umbraco). Nuclear Power Response • • Extended CMS’ functionality to auto-provision & auto-scale Minimal cost during peaceful times. Ability to scale within minutes, when needed Generator Compress time to run complex data intensive operations Solution High Compute • • Utilized Azure storage for input and output files Integration with on-premise systems • Cost saving of over 50% in 3 months Infrastructure to onboard partners Solution Partner Platforms • Partner portal site on Azure providing the ability to handle heavy traffic (predictable burst) & high compute in the cloud with permanent data storage on-premise • Developed SDKs for multiple products to enable partners to develop applications on Azure Seasonal + unpredictable spikes in traffic & bandwidth Solution: Burst for Online • Home page on Azure. On-demand provisioning of compute instances • Hybrid Azure to handle peak capacity. 8
- 9. Depth Of Experience Across Verticals SAAS DATA HUB SURGE COMPUTE MOBILE MANUFACTURING ENERGY / HEALTHCARE FINSERV RETAIL ONLINE EDUCATION UTILITY
- 10. Azure Adoption Cycle BUSINESS ADITI/CUMULUX ADITI/CUMULUX TECHNOLOGY 10
- 11. Common Concerns? • Security Aspects • Physical • Application • Data • Compliances • Windows Azure • Windows Azure ISO 27001 Certification • E.U. Data Protection Directive within ISO/IEC 27001:2005 • Trusted Data Services – Coming Soon
- 12. Thanks
Editor's Notes
- #4: Free up the money more or less
- #8: Paas is Building blocks
- #11: Why Why Cloud Computing ?Customers are asking for SaaS ( Analysts estimates, CIO Surveys ) versions of ISV apps Reduces time to market ( 3M ) Enables new innovations ( Aspect ) to be tested at a low cost Efficient cost/ pricing models What What are the business considerations for moving to the cloud ? Internal / Engineering / Sales / Support Costing / Pricing model SLAs Cloud Models Best workloads for moving to the cloud What is Azure and how does it fit ? Azure – PaaS How How do I determine the best app for cloud ? Cloud Fit Framework Examples How can I preserve my existing investments ? Public – Always Public Hybrid Sometimes cloud Private Cloud