Hardees presentation
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Hardee's is a major fast-food chain, established in 1960 and currently ranked as the 4th largest globally, with a franchise in Faisalabad, Pakistan, launched in 2009. The company aims to maximize profitability while providing high-quality products, leveraging a strong brand image and innovative offerings, although it faces criticism regarding pricing and service issues. Recommendations for improvement include better restaurant locations, enhanced customer delivery options, and addressing ethical concerns in their operations.
Hardees presentation
- 2. ARSLAN SIKANDAR 59 HASHIM WAHEED 28 EZAZ SOHAIL 06 Sajid Hussain 61
- 3. CONTENTS • Company & products • Why we select this company • History • Vision • Mission • Visit • Good Will • Core values • Market Position • Unethical Behavior • Rules & Policies • Suggestions
- 4. COMPANY AND PRODUCTS • Industry: Restaurants • Genre: Fast Food • Founded: • 1960 • Headquarters: • St. Louis. Missouri, US • Number of locations: • 1909 (2011)
- 5. COMPANY AND PRODUCTS • Founder: • Wilbur Hardee • Products: • charbroiled thick burger, French fries and scratch cookies • Ranking: • 4th largest food chain in the world • Website: • www.hardees.com
- 6. HARDEES FAISALABAD FRANCHISE: • Launched: • 9th July 2009 • Location: • Gate square satiyana road faisalabad, Pakistan • Famous for: • Known for thick charbroiled burgers and curly fries and cookies • Slogans: • Pleasure Beyond Measure • Eat like you mean it.
- 7. HARDEE’S FAISALABAD FRANCHISE • Founded by: • MDS foods is a subsidiary of Super Asia Group and operates its food division. Super • Asia Group was founded in 1975 by Mian Muhammad Din at a very small level. • Today, it is a conglomerate of companies with diversified range of businesses mainly • Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food • Burger Chain of “Hardees” . • Ranking: • Pakistan is the 14th country to host brand • Rent of land: • 100,000 per month • Investment to open the franchise: • 900,000,00
- 8. MISSION AND VISION • Mission: • To maximise profitability, improve shareholder value and deliver sustainable growth year to year & and provide the good quality of charbroiled thick burger to the customers. • • Vision: • To be the leading integrated food services group in the ASIAN region delivering consistent quality products and excellent customer-focused service. •
- 9. WHY WE SELECT THIS COMPANY • World 4th largest chain of fast food industry. • Growing very fastly all over the world • Very popular among people • Very good reputed • Using a large variety of beef • Products have very low fat
- 10. STRENGTHS Differentiated Product - Charbroiled Burger State-of-art technology for quality products Youthful Attractive Brand Image Premium Service and Delivery facility Edgy, "cut- through" advertisement WEAKNESSES No Breakfast options No Website for Hardees Pakistan No Price Listing on Brochures In-sufficient Parking space OPPORTUNITIES Nutrition description within menus Expansion in other cities Diversification Cost Leadership Product Development/ expansion THREATS Political-legal Unstability Economic slumps Force Majure Burger Kings Arrival New entrants with even facilities yet cost effective
- 11. GOODWILL • Hardees is very famous food chain organization among youngsters . • They use HILAL meat for their products ,Their burgers are very fresh . • They import meat from Saudia Arabia daily by air. • Develops innovative new premium products, such as the Buffalo Chicken Sandwich and Boneless Buffalo Wings dipped in Fench. • Good consumer engagement programs like tattoo free, winning tickets to music awards.
- 12. UN-ETHICAL APPROACHES • 1- Prices are very high according to the area .people have limited resources, they can’t buy enough things according to their taste. • 2- Cleaning instruments were present in the eating area. • 3- Employees were watching TV during working hours. • Ethically they should inform their customers or consumers about the on going promotions or deals ,instead they just sell it out without informing the customers (that was unaware of it ).
- 13. CORE VALUES DO • Wear a smile at all times. • Be courteous. • Exceed customer expectation. • Let your customer feel that you appreciate them. • Be punctual always. • Always follow chain of command. Don’ts: • Disrespect or argue with customer and colleagues. • Violate company rules and procedures. • Take personal in dishonesty. • Forget to smile.
- 14. CODE OF CONDUCT/POLICES • All employees must wash & sanitize hands • Keep all areas clean and sanitized. • Use Wash-Rinse-Sanitizer system at the sink. • Keep buckets of Sanitizer solution system at the drive thru, frontline, roast beef area, and on the each side of the dress table. • Path every 1 minutes.
- 15. CODE OF CONDUCT/POLICIES • Maintain circles of influence • Recognize good performance • Listen to guests. • Remain calm and do not become defensive. • Apologize without admitting your fault. • Thanks the customers while they are leaving.
- 16. SUGGESTION AND RECOMMENDATIONS: • They should chose a better location for their restaurant. • They should have their own parking area. • They should use meat from local area .It can reduce their prices • They should have strict security system at the entrance. • Delivery Service: Hardees should start a free home delivery service. This will add to the ease of customers. They have specific range in which they make deliveries ,And they should deliver to a more wider ranges to satisfy their costumers from far places. • Take Away: Hardees should open take away outlets in other parts of the cities. This will reduce the pressure from the main franchise, be of ease to customers living far away from the main franchise and would help Hardees wide product spread.
- 17. • Parking Space: · Hardees should work on their parking space. Being a fastest growing restaurant, their parking space for customers is quite undersized. Customers have to park their cars on road sides, at times. • Corporate Social Responsibility: · CSR is mandatory to spread good will of a company in the society. Hardees should indulge in CSR activities to pay back the people and also to appear as a responsible component of this society.
- 18. VISIT