Harm Olde KPN
- 1. Big data is not about technology Harm Olde 25 November 2017
- 2. The importance of data & analytics for KPN 2
- 3. Doing good with data – making the lives of our customers more free, fun and easy 3 Our ambition: Becoming the best data driven service provider in Europe by 2020 Our strategy: • Centralize all relevant data in one platform & bring all people together • Create a “state of the art” data value chain • Develop best tooling and talent • Start with in-house development to enable external monetization KPN Sources Data IT Platform Data Integration Operations Analytics Reporting Data driven actions and improvements Data Value Chain 3 Data & Analytics department Data & Information Analytics Customer Interaction Data Science Lab Capability Center
- 4. Programmatic Marketing Ambition Programmatic Marketing Data driven optimalisation results in increased conversionAmbition Programmatic Marketing Value driven campaign process Next Best Actions in CS, online & shop 4
- 5. Data Science Lab Real time analytics: The most relevant offer to the right person at the right moment and time Single source Real time smart monitoring (Anomaly detection) Single source Real time models Omni source RT smart monitoring Omni source RT models Real time usable platform Real time Analytical Engine -cutting edge technology- • Flexible (open source) • Latest functionalities • Scalable • Inexpensive • Data Service Hub proposition • Real time advertising • Netwerk monitoring • Security CS workforce management (see next slide) Best in class Programmatic Marketing
- 6. KPN Data Service Hub 6 Our mission is to ensure our clients full control over their generated data and data connectivity, making collaboration as easy to use as plugging in an appliance into a wall- socket for power, allowing for easy onboarding for both data producers and consumers 6 Empowering the digitization of the Netherlands by enabling trusted information exchange
- 7. Technology is our (data) foundation, but it takes our people to do good with data. 7 Developing and attracting best-in-class data scientists, analists and engineers Continuous focus on learning & development Blended Learning @D&A Learning Lab Working together with start-ups and universities @D&A ecosystem Devotion to being a great place to work for data scientists from all over the world @D&A fantastic team
- 8. KPN Data & Analytics has a continuous focus on learning & development 8 Develop both business teams and D&A teams in tailored programs for capability building Data Analytics Foundation for business teams
- 9. KPN is part of a Data & Analytics ecosystem of universities and start-ups JADS/KPN strategic partnership Smart Buildings Smart Cities Start-Ups KPN GreenspaceResearch Education 6 projects
- 10. Become part of the team! 10 Go to jobs.kpn.com Speak to our colleagues at the KPN stand
- 11. Q&A time!
Editor's Notes
- #2: Deep Learning, Big Data, AI.Allemaal mooie termen die in steeds meer bedrijven zorgen voor grote vraagstukken. Wat kunnen we met onze data, welke technologie hebben we nodig, moeten we een datalake hebben? Wat doen we met een Bot. Het echt datagedreven worden in een organisatie gaat echter niet over technologie. Hoe een grote corporate als KPN als geheel een datadriven organisatie wordt zal Martijn in deze lezing uiteenzetten. (en natuurlijk ook ingaan op de mooie dingen die ze daarmee bouwen en bereiken)