Harnessing the Crowd
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This document discusses strategies for harnessing the crowd and engaging readers in the news gathering process through social media. It defines community engagement as listening, joining, leading and enabling conversation with readers to elevate journalism. It outlines three types of engagement - conversation, collaboration and outreach. It provides eight rules of engagement for social media and discusses specific tools and strategies for live chats, crowdsourcing, collaborating with readers, and connecting with readers both online and offline.
Harnessing the Crowd
- 1. Harnessing the Crowd Social Media Summit November 2012 Mandy Jenkins @mjenkins
- 2. What is Community Engagement? Listening, joining, leading and enabling conversation with our readers to bring them into the newsgathering process and elevate our journalism.
- 3. What it isn’t Promotion/PR Distribution of content An online-only effort Steve Buttry, Digital First Media
- 4. 3 Types of Engagement Conversation Collaboration Outreach Joy Mayer, Reynolds Journalism Fellow, University of Missouri
- 5. 8 Rules of Engagement 1. Respond to replies, comments and questions (especially questions) everywhere 2. Be transparent in all you do 3. Ask for help when you need it 4. Be thankful
- 6. 8 Rules of Engagement 5. Make corrections quickly and publicly 6. Address criticism without spats 7. Be consistent in timing and content 8. Don't just push your content out
- 7. Let’s Chat Get readers’ input on your work Get them in direct contact with newsmakers and experts Ask them what they want to know from those you cover More info on chats
- 8. Live Chat Tools CoveritLive/ScribbleLive Your existing writing/commenting platform on your site Twitter
- 9. Video Chats
- 10. Collaboration: Bringing Readers In to The News
- 11. What is Crowdsourcing? When you call on your readers/followers to contribute to a story Calls for content, news tips and story sources Can be breaking or long-term Involve a little or a lot of information
- 12. It’s as simple as asking…
- 13. Search.Twitter.Com/advanced Search by keywords, location, time Search quickly - before the stream is taken over by reaction
- 14. Google Docs Gathering info privately Get results Results flow into a shareable spreadsheet
- 15. Collect and Share Sources
- 17. Crowdsourced map: Google Maps
- 22. Storify: Add Readers’ Voices Into Your Story Can pull in tweets, public Facebook comments, photos from Flickr & Instragram Pulls in video/audio Can import from other Storifys Reaction stories, Twitter fights, tell a dramatic story through others' words
- 24. Remember Real Life? Connect with your readers Have sources meet one another & readers Get story ideas Get feedback on your work
- 25. Getting Out of The Office
- 26. Hosting Meetups Planned “meetups” for those interested in your beat Maybe a happy hour or coffee meetup May consider online invites Could be about a certain topic, or an open forum
- 27. Bring Readers Into the Newsroom
- 29. Bring the Newsroom to Readers
- 30. So, how will you engage?
- 31. THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins
Editor's Notes
- #5: We’ll go over aspects of all 3 today
- #8: YDR: Weekly chats with experts, CPAAt YDR, a chat with a local job recruiter ended up getting one reader a job
- #9: YDR chat with a saffing agency actually got one reader a jobCan do Twitter chats, formally or informalyHashtag or just Rting and answering questions
- #16: ProPublica
- #24: This is a big part of our focus at DFM
- #26: Lauren Boyer’s meetups and office hours. Hanging out at local markets, convenience stories (w/permission). Usually makes a video, curates or writes a story from it
- #28: Ypsilanti, MI newspaper’s community media labTorrington, CT newsroom café – actual coffeehouse w/ free computers, archive access, reporters work from thereOne has a deliOffering classes for the public and bloggersRenting space for eventsMovingout of old suburban newsrooms into smaller downtown, foot traffic spaces
- #29: York Daily Record livestreams both daily meetingsNew Haven liveblogsMany other have these and/or public budgets (show new haven)
- #30: Mobile media labsPioneer Press’s TC Rover – wifi, generator, big screen TVVikings training camp, had Madden gamesTweets, live videoGoes to events, teaches classes on blogging and social media. You can request itALSO Opening newsroom in downtown storefontsOpening satellite office on college campus