Harnessing Your Product Manager Superpowers with Trello, Confluence, and Jira
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The document outlines the roles and responsibilities of a product manager (PM) at Atlassian, emphasizing the importance of defining project scope, managing team dynamics, and maintaining clear communication with stakeholders. It provides practical tips for utilizing tools like Trello and Confluence to improve project management processes, such as creating project posters, managing feedback, and developing roadmaps. Additionally, it highlights the significance of documenting decisions and fostering collaboration through effective meetings and rollout plans.
Harnessing Your Product Manager Superpowers with Trello, Confluence, and Jira
- 1. PHIL OYE • PM • ATLASSIAN • @PHILOYE Product Manager Superpowers Trello, Confluence, and Jira
- 2. © DC Comics
- 3. Professional meeting (goer)? Product owner? Product manager?
- 4. The product manager is responsible for defining why, when, and what to build. A DEFINTION
- 5. What do PMs do? Rollout plans Researcher Cheerleader Stakeholder management Sprint planning Sprint planning Competitor analysis Manage budget Product marketing Interface design Roadmap Firefighter Firefighter Customer support Inspire the team Estimating Define scope Documentation Requirements Timeline Shield the team Decision maker Strategy
- 6. Product managers do whatever is not being done by the rest of the team. UNKNOWN, MAYBE ME
- 7. Mix and match There is no one right way to do things. Use what works, leave the rest. What I’ll talk about today Cloud or Server* Most tips will work in either Cloud or Server (except Trello!) Super practical Will focus on tips & tricks using our tools that you can use on Monday
- 8. Mechanics of agile Scrum vs Kanban, how to plan a sprint, do retros, standups How to become a PM There’s plenty to talk about, but this isn’t that talk What I’m not talking about
- 9. INSPIRED: How to create tech products customers love Marty Cagan Silicon Valley Product Group
- 10. Let’s do this
- 11. Leads & inspires PM mastery Delivers outcomes Great communicator Atlassian’s pillars for product managers
- 12. Leads & inspires PM mastery Delivers outcomes Great communicator Atlassian’s pillars for product managers
- 13. FALL IN LOVE WITH THE PROBLEM CREATE A PROJECT POSTER
- 14. Leads & inspires / Project posters THE SITUATION • Hard to get everyone to agree on the problem you’re solving? Arguing over solutions? • Research, docs, ideas are scattered? No single point of reference? YOUR SUPERPOWER Use the Project Poster play: atlassian.com/team-playbook/plays/project-poster Grab the “Project Poster” Confluence template for Cloud or Server.
- 17. Leads & inspires / Project posters TIPS & TRICKS • It is a living document Update it as you explore the problem space, challenge assumptions, gather feedback, and learn. • Involve the whole team Confluence comments are your friend • Identify what you aren’t doing What problems are you not solving? What solutions are not providing?
- 19. YOUR IDEAS ARE PROBABLY WRONG TRY A LEARNING BACKLOG
- 20. PM mastery / Learning backlog THE SITUATION • Most startups, features, ideas fail Except for your own, obviously. Or not. • Figuring that out after shipping is the worst time to find out Fail fast, spend time on the winners • Most “MVPs” are neither minimal nor viable They build too much and are just a guess YOUR SUPERPOWER Instead of backlog of features, it should be a list of hypotheses, assumptions, and risks. Then test those. Create a Jira project or a Trello board that outlines the build / measure / learn loop.
- 21. Build MeasureLearn PM mastery / Learning backlog Experiment / Test Results Idea / Risk / Assumption
- 24. PM mastery / Learning backlog TIPS & TRICKS • Be honest with your risks, and assumptions, hypotheses What do you hope to be true? • Force rank these What is the biggest risk? • Do the smallest possible thing You are not building products, you are building experiments • Find a way to test it Paper prototypes? Click tests? Landing page?
- 25. The Lean Startup Eric Ries
- 26. YOU HAVE CUSTOMERS, RIGHT? COLLECT FEEDBACK
- 27. PM mastery / Collect feedback THE SITUATION • Flying blind It can be hard to get insight from customers • Finding research participants is tricky Do you have permission to contact them? How do you know they use your feature? • Support tickets can be slow Can they find support? Can support find you? YOUR SUPERPOWER Create a Service Desk and insert a Widget in your app. Or use the Jira issue collector.
- 31. PM mastery / Collect feedback TIPS & TRICKS • Insert the widget contextually in your app • Get a bug report? Move it to your Jira project • Talk to your customers! Do research!
- 32. EVERYONE WANTS A PONY, TRACK YOUR FEATURE REQUESTS
- 33. PM mastery / Feature requests THE SITUATION • Feature requests comes from many channels How can you keep track? • Tracking non-roadmapped items How can you share with others? • People keep asking for the same stuff? YOUR SUPERPOWER Create a simple Trello board and share it!
- 35. PM mastery / Feature requests TIPS & TRICKS • Include instructions! Set expectations • Make sure you have an “Inbox” list for new requests That way un-triaged requests are clearly separated • Consider adding the voting power-up Be wary! This isn’t a popularity contest… • Encourage subscribing They can be notified of the status of their request
- 37. THERE CAN BE ONLY ONE TOP PRIORITY BUILD YOUR ROADMAP © 20th Century Fox
- 38. Delivers outcomes / Roadmaps THE SITUATION • Everyone asks, when will ___ ship? No one is aligned • You have a 1000 competing priorities Backlog is a mile deep YOUR SUPERPOWER • Create your Roadmap in Trello, or build your own! bit.ly/trello-roadmap-template • Jira Power-up for Trello bit.ly/trello-jira-powerup • Confluence Power-up for Trello bit.ly/trello-confluence-powerup
- 44. Delivers outcomes / Roadmaps TIPS & TRICKS • Force rank everything Don’t cheat with multiple happening at the same time. • Link your to cards to Jira tickets and Confluence pages Use the power-up! • Aggressively share your roadmap Embed it everywhere. • Encourage subscribing People can sign up to be notified on a card, a list, or the entire board when there are changes. • Share what you’ve shipped Once you’ve shipped a card, move it to your “Shipped” board
- 45. BIT.LY / BUILDINGROADMAPS “The art of building a roadmap” TALK
- 46. PRODUCTS ARE A COLLECTION OF DECISIONS A LOT OF THEM
- 47. Delivers outcomes / Decision making THE SITUATION • Hard decisions are, well, hard Delaying, deferring is dangerous • One-way doors Paralysis! • No record keeping Why/when did we decide that?? YOUR SUPERPOWER Use the DACI play: atlassian.com/team-playbook/plays/daci Use the built-in “Decision” template in Confluence to drive decisions.
- 51. Delivers outcomes / Decision making TIPS & TRICKS • Decide something in real-time? Consider creating a DACI after the fact for record keeping. • Close. Off. Your. Decisions. Indecision is the enemy.
- 53. WHAT IF EVERYONE IN THE BIG MEETING WAS ON THE SAME PAGE?
- 54. Great communicator / Pages over presentations THE SITUATION • Important information is conveyed via PowerPoint presentations Easy for presenters, hard on the audience • Decisions are being made without data Bullet points over data • Detail is just skipped over Attendees have more questions than answers YOUR SUPERPOWER 1. Create a page in Confluence 2. Write a multi-page narrative explaining your ideas/PoV Use. Actual. Words. 3. Present the page itself
- 56. Great communicator / Pages over presentations BEFORE THE BIG MEETING • Write down your narrative using complete sentences. Provide data, link to resources for more detail. • Team should collaborate on the page Comments! Sharing! Real-time collab! • Share it ahead of time Forget the big reveal, get questions early if possible. • Let people read it in silence Not everyone has read it? Give people time to read it and jot down questions. • Ask “What are your questions?” Instead of talking through stuff everyone agrees to, you can skip directly to the hard stuff. DURING THE BIG MEETING
- 57. MEETINGS ARE UNAVOIDABLE MAKE THEM AWESOME
- 58. Great communicator / Awesome meetings THE SITUATION • Useless meetings No agenda, no outcome • Nothing is captured Miss the meeting? Too bad. • No accountability Action items lost to the wind YOUR SUPERPOWER Use the built-in “Meeting Notes” template in Confluence.
- 61. Great communicator / Awesome meetings TIPS & TRICKS • Link the agenda from the invite Encourage people to add to it beforehand • Recurring meeting? Aggressively cancel if there is no agenda • Open the page on the big screen Capture in real-time • @mention the attendees Everyone will get an email at the end of the meeting.
- 62. SHIPPING IS NOT EASY, YOU NEED A ROLLOUT PLAN © Hasbro
- 63. Great communicator / Rollout plans THE SITUATION • Understanding your blockers is hard • Releasing software is more than just shipping code or toggling a flag Docs, giving support a heads up, stakeholders • People are unaware when things are going out YOUR SUPERPOWER • Outline your plan using Confluence • Use the Jira macro
- 66. Great communicator / Rollout plans TIPS & TRICKS • Rollout plans are based on blockers Would you delay launch for it? Then yes, it is a blocker. • Breakup your plan into clear milestones Milestones should stack • It is a living document Learn something new, adjust your blockers • Keep state in one place Use the Jira issue macro
- 67. Leads & inspires PM mastery Delivers outcomes Great communicator Atlassian’s pillars for product managers
- 68. Suggested talks here at Summit Smart Silos: Behind the Scenes of Building the New Jira Thursday @ 10:30am, Oceanside C James Rotanson Product Designer Atlassian Concept to Launch: The Ultimate Confluence Guide for Software Teams Thursday @ 2:40pm, Oceanside C Sherif Mansour Product Manager Atlassian
- 69. PHIL OYE • PM • ATLASSIAN • @PHILOYE Thank you