Rapid Mapping for Sprints
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The document emphasizes the importance of starting with customer experience when mapping out product strategies, stressing alignment within product teams to effectively understand user needs. It highlights the role of various mapping tools, such as customer journey maps and service blueprints, in facilitating team discussions and uncovering opportunities. Additionally, it introduces a '5x5 framework' for rapid experimentation in design sprints, advocating for small, manageable projects to test ideas quickly.
![“[Mapping] will add context
to your project and highlight
opportunities you may have
otherwise missed.”
DESIGN SPRINTS](https://image.slidesharecdn.com/googlesprintrapidmapping-171204032631/85/Rapid-Mapping-for-Sprints-21-320.jpg)
Rapid Mapping for Sprints
- 1. RAPID MAPPING FOR SPRINTS
- 2. @JimKalbach
- 3. You’ve got to start with the customer experience and work back toward the technology – not the other way around. 1997
- 9. Customer Journey Maps Experience Maps Service Blueprints Mental Model Diagrams Ecosystem models … ALIGNMENT DIAGRAMS
- 15. “Diagrams are compelling documents that invite engagement by others.”
- 16. TEAM ALIGNMENT
- 17. If your product team isn’t first aligned around a well-defined story— that is, if the people who prioritize your feature backlog don’t have a crystal clear understanding about whose lives they’re trying to transform, how, and why— how can they build a great product? ANDY RASKIN, Strategic Messaging Consultant “What I’ve Learned Positioning 40 Companies” https://medium.com/firm-narrative/what-i-ve-learned-positioning-40-companies-21dbfddfca6d
- 19. CO-CREATING
- 20. ENVISIONING
- 21. “[Mapping] will add context to your project and highlight opportunities you may have otherwise missed.” DESIGN SPRINTS
- 33. BUSINESS VALUE EXPERIMENTS 5x5 Framework • 5 people • 5 days • 5 experiments • $5k • In 5 weeks (i.e., small bets…) @JimKalbach