"Crowdfunding" How to Crowdfund
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The document discusses the fundamentals and strategies of crowdfunding, highlighting its history and common misconceptions. It emphasizes the importance of community engagement and thorough planning over solely focusing on financial gain. Additionally, it offers practical advice on marketing, collaboration, and effective project execution to improve crowdfunding success rates.
"Crowdfunding" How to Crowdfund
- 2. Crowdfunding is NOT new. 1884, Joseph Pulitzer “Crowdfunded” $100,000 Took him 5 months Avg less than $1.00 “The World” Newspaper um Lorem ips Mini statues for backers
- 3. Crowdfunding is NOT …A get-rich quick scheme.
- 4. Crowdfunding is NOT …For the lazy.
- 5. Crowdfunding is NOT $7-million series A (2012) Led by Foundry Group …Just for unfunded companies.
- 6. Show me the (more) money 3 days in, as of Thursday, September 19
- 7. Even more money 2 weeks left
- 8. Crowdfunding is like the early days of the internet Larry and Me Dr. Larry Roberts Larry back in the day Chief scientist of APRANET Project Cold called Internet pioneer (not kidding)
- 9. Introducing… Mad Hatter An unconventional marketing agency focused on launching cool ideas “What the hell just happened?” public relations Abnormal advertising Social media strategy Growth hacking Influencer building Video production You’re limited only by your imagination.
- 10. About me Serial entrepreneur No college Harley rider 6 sisters Early at Service Magic Steve Wozniak and Me Met on Facebook (not kidding!)
- 11. How I got started in crowdfunding Marketing consultant for private business magazine
- 12. How I got started in crowdfunding
- 13. Two success stories $18K For A Straw! $183k for a toy Won't Melt in Coffee Control with iPhone RKET MA DATION VALI
- 14. Why this presentation? “There is nothing worse than pouring your heart and soul into something just to see it fail.”
- 15. Did you know? 60% of all projects fail. The average raise is less than $10k Due to no prelaunch
- 16. Everyone can fish. Some more so.
- 17. Everyone can crowdfund. Some more so.
- 18. My one thing “Crowdfunding is about building and connecting with your community. The money part comes AFTER you succeed with the connecting part.”
- 19. I’ll prove it.
- 20. media took note. No budget 100% volunteer We had something to say We involved people We had a plan!
- 21. don’t plan on the fly. common mistake: “I set the campaign length to 60 days so I could figure it out.”
- 22. What crowdfunding looks like RESEARCH BUILD BUILD Research/Plan Build, build, refine DO NOT SKIMP Seek Feedback HERE!!!! Involve People This is NOT Perfect LAUNCH IMPRESSIONS Impressions & Site Traffic Good campaigns convert 4-5% of the traffic that comes to the site
- 23. How To Do IT
- 24. Trello.com — get organized
- 25. build a team Vision FTA Research Social Utility (Other Skills) Video Copy “Teams with 4 or more raise 85% more money.”
- 26. don’t get overwhelmed with data. D-R-I-P
- 27. feasibility and research study
- 28. App Research
- 29. Develop Messaging What is your ONE thing? Is it STUPID simple? Are you SURE?
- 30. Focus on Blogs | Forums | “Pushers”
- 31. Blogger hack 1
- 32. Blogger hack 1 (con’t) DROP IMAGE HERE
- 33. Blogger hack 1 (con’t)
- 35. Blogger hack 2 (con’t) 10 pages of highly relevant results – Niche blogs drive more conversions.
- 36. Identify forums and join conversations
- 37. Social means nothing Without First identifying + connecting with inFLuencER s (a.k.a. pushers)
- 38. SocialBro.com — Get it.
- 39. MentionMapp.com — Get it.
- 41. Simple asks — BE BRIEF
- 42. Media Magnetism
- 44. Opt-In
- 45. Funnel Opt-In
- 47. Media Databases Save Time We have one Target by subject and/or outlet
- 49. THANK YOU