HCM vs Hanoi - values and characteristics
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The survey found that family and making efforts are the two most important factors for Vietnamese. Those in HCM valued business success more, while Hanoi valued hard work. HCM people saw themselves as open and easy-going, while Hanoi saw themselves as polite and emotional. Both HCM and Hanoi expected partners to care for family and be kind. The survey polled 500 Vietnamese adults in Hanoi and HCM in late October/early November about their values and characteristics.
HCM vs Hanoi - values and characteristics
- 1. Vietnamese value and characteristic survey - comparison between HCM vs Hanoi
- 2. Executive summary • Family (50%), making efforts(46%) are the two important factors for Vietnamese. People in HCM value more in the success in business • HCM people regard themselves as open (28%) and easy-going (22%), while Hanoi regard themselves as polite (25%). • HCM view of Hanoi is quite different from the view of Hanoi people. HCM see Hanoi people rather as hard- working, and care for the detail. • Both expects their partner to care family (48%) and kind (36%)
- 3. What is important in your life? 50% 46% 35% 35% 34% 31% 26% 24% 24% 19% 0% 10% 20% 30% 40% 50% 60% Family, effort are the two important factors for Vietnamese
- 4. What is important in your life? (HCM, Hanoi) 34% 36% 37% 47% 49% 0% 20% 40% 60% Promoted in business Be honest Be hard-working Make effort Take care of family HCM put more value in business promotion while Hanoi choose hardworking as more priority 33% 34% 37% 44% 51% 0% 20% 40% 60% Be honest Be hard-working Promoted in business Make effort Take care of family HCM Hanoi
- 5. What is important in your life? (gender) 31% 33% 36% 43% 47% 0% 20% 40% 60% Be honest Promoted in business Be hard-working Take care of family Make effort Male put family as No.1 importance while female put making effort 35% 36% 36% 46% 53% 0% 20% 40% 60% Be hardworking Be honest Promoted in business Make effort Take care of family Male Female
- 6. How are HCM and Hanoi people described? 17% 17% 17% 22% 25% 0% 10% 20% 30% Quiet Honest Open Emotional Polite HCM sees themselves as open, easy-going, while Hanoi regards themselves as polite and emotional 19% 20% 20% 22% 28% 0% 10% 20% 30% Hard-working Humorous Kind Easy-going Open HCM view of HCM Hanoi view of Hanoi
- 7. How are HCM and Hanoi people described? Polite Emotional Open Honest Kind Humorous Hard-working Reliable SeriousEasy-going Patient Cold Shy Cunning Stubborn Quiet Picky HCM view of HCM Hanoi view of Hanoi HCM Hanoi Open Kind Humorous Easy going Polite Quiet Emotional Picky
- 8. How are HCM people described? 17% 18% 18% 23% 23% 0% 10% 20% 30% Clever Easy-going Serious Humorous Open Open, easy-going, and humorous are the common words to describe HCM people 19% 20% 20% 22% 28% 0% 10% 20% 30% Hard-working Humorous Kind Easy-going Open HCM view of HCM Hanoi view of HCM
- 9. How are HCM people described? Polite Emotional Open Honest Kind Humorous Hard-working Reliable SeriousEasy-going Patient Cold Shy Cunning Stubborn Quiet Picky HCM view of HCM Hanoi view of HCM Same kind of view both from HCM and Hanoi people
- 10. How are Hanoi people described? 17% 17% 17% 22% 25% 0% 10% 20% 30% Quiet Honest Open Emotional Polite Polite is the common words. HCM view Hanoi as hard- working and serious people 18% 18% 18% 21% 23% 0% 10% 20% 30% Serious Stubborn Polite Hard-working Picky HCM view of Hanoi Hanoi view of Hanoi
- 11. How are Hanoi people described? Polite Emotional Open Honest Kind Humorous Hard-working Reliable SeriousEasy-going Patient Cold Shy Cunning Stubborn Quiet Picky Hanoi Hanoi from HCM View are quite different from HCM and Hanoi
- 12. Who had affected your decision makings in life? 46% 38% 36% 21% 19% 18% 11% 9% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Mother Father Husband / Wife Boyfriend / girlfriend Brother / Sister Grand parents Friend Teacher Father and mother are the most influential, followed by husband/wife
- 13. Who had affected your decision makings in life? (HCM, Hanoi) 49% 38% 34% 18% 17% 17% 10% 10% 44% 38% 37% 24% 22% 19% 13% 7% 0% 10% 20% 30% 40% 50% 60% Mother Father Husband / Wife Boyfriend / girlfriend Brother / Sister Grand parents Friend Teacher HCM Hanoi HCM has the higher ratio for mother, less for husband/wife
- 14. Who had affected your decision makings in life? (gender) 46% 38% 36% 21% 19% 19% 14% 9% 47% 39% 36% 21% 20% 14% 5% 7% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Mother Father Husband / Wife Boyfriend / girlfriend Brother / Sister Grand parents Friend Teacher Male Female Same trend regardless of the gender
- 15. What is important to be your partner? “Care family well” is the most important followed by being kind, and economical stability 48% 36% 29% 27% 27% 26% 23% 19% 17% 17% 13% 0% 10% 20% 30% 40% 50% 60%
- 16. What is important to select your partner? (HCM, Hanoi) 24% 27% 32% 34% 45% 0% 20% 40% 60% Good family background Same interests Good economical stability Kind Care family well Both put family care as No.1, kindness as No.2 27% 28% 29% 39% 50% 0% 20% 40% 60% Good economical stability Good academic background Good family background Kind Care family well HCM Hanoi
- 17. What is important to select your partner? (male, female) 25% 31% 32% 39% 50% 0% 20% 40% 60% Good academic background Good economical stability Good family background Kind Care family well Both put family care as No.1, kindness as No.2 26% 29% 29% 36% 46% 0% 20% 40% 60% Good academic background Good economical stability Same interests Kind Care family well Male Female
- 18. Survey information • Vietnamese value and characteristic survey - comparison between HCM vs Hanoi • 500 people above 18 years old, living in HCM and Hanoi • Conducted on Oct 27-Nov 1 • The figure in this presentation is the ratio who has answered “strongly agree” to 5 score questions