Hello Cupcake Presentation
- 8. Selling Downtown Louisville on a new generation of Cupcake Boutiques Business Concept
- 10. MissionTo provide the Waterfront area with delightful cupcakes with a twist, taking the traditional cupcakery to a whole new level.
- 11. The ConceptClassicCaffeinatedLiquorCake PopsSamplingClassicLiquorCaffeinatedGluten FreeMiniature cupcake samplesCake pops
- 12. Market NeedFar less messy than ice creamIt’s fast…Simple…Unique flavors
- 14. Location
- 16. Pricing$3 Classic Cupcakes$5 Caffeinated Cupcakes$6 Liquor CupcakesCake pops $2Wine $6+
- 17. Advertising & MarketingBillboardsFood and travel showsCouponsTravel GuidesWebsitesMultiple languages to cater to touristsLocal television commercialsSpecials vialFacebookBlogsTwitterTake advantage of being in the business district for catered lunches
- 18. Wait out traffic & get a sweet treatafter the gameCome try a free miniature cupcake!
- 19. Branding
- 20. FranchisingEasily codifiedAdaptableLocal Market Knowledge
- 22. Franchise Fee & Support ServicesFee$40,000Royalty 7%Vast Support Services
- 23. InvestmentSecurity deposit = $4,000 Construction= $28,250 Start-up Inventory= $3,000Pots & Pans= $2,500Permits= $255Total Start-Up Costs= $38,005Rent & Utilities= $2,800 a monthStaffing= $5,143 a monthInventory= $3,000 a monthInsurance= $700 a monthRough Monthly Expenses= $11,643 How many $3 cupcakes she needs to sell a day to break even=130
- 24. Projected SalesMonthly breakeven sales130/dayOnly 22 half dozen boxes
- 25. Forecast
- 26. Join us for a sweet treat after the game
Editor's Notes
- #2: Kirstin
- #3: Kirstin
- #4: Kirstin
- #5: Kirstin
- #6: Kirstin
- #7: Kirstin
- #9: Kirstin
- #10: Christine - Our explanation of what hello cupcake is, doesn’t exist, created to pitch the idea
- #11: Christine
- #12: Christine: Areas that are just entering the market: berlin, singapore, mexico
- #13: Nothing open late
- #14: Green A is the arenaHeitzman Traditional Bakery – poor reviews limited hours, small dated locationErmin's French Bakery & Café – mainly focuses on food only open for lunch. No cupcakes, just cakes
- #15: Lindsey
- #17: Christine
- #18: Lindsey
- #20: Christine: Areas that are just entering the market: berlin, singapore, mexico
- #21: Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
- #22: Lindsey
- #23: Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
- #24: Numbers are based upon an article in the NY times
- #25: Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
- #26: Researched the numbers
- #27: Lindsey