hexagon users guide
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The Hexagon User Guide provides comprehensive instructions on using the platform's dashboard, creating campaigns, managing profiles, and generating reports. Key features include a campaign optimizer to track KPIs, customizable user profiles, and automated report generation for active campaigns. The guide also covers FAQs regarding campaign supervision, pricing, and tools available to users.
hexagon users guide
- 2. HEXAGON USERS GUIDE 02 05 15 18 21 25 01 DASHBOARD CREATING CAMPAIGNS CAMPAIGNS OPTIMIZER REPORTS FAQS GLOSSARY
- 4. DASHBOARD 03 As you enter the dashboard, you will have a demo project active. It will provide you random data to show how it will look like when you have started your campaigns
- 5. On the left side, there is the Ads menu, where you will have the campaigns structured by platforms. In each button, you will find all the metrics, ads and other information of interest for each of your campaigns. DASHBOARD 04 ADS MY PROFILE Enter your profile by clicking on your name. In this section you will find your account details and the chance to adjust your plan subscription, add employees or customize your tool.
- 7. ADD A CAMPAIGN COMPLETE THE MANDATORY FIELDS OF MY PROFILE COMPLETE THE PAYMENT 1 2 3 4 CREATING CAMPAIGNS 06 INCLUDE ALL THE NECESSARY INFORMATION HOW TO CREATE CAMPAIGNS - STEP BY STEP
- 8. 1 The "plus" button of the dashboard, for adding a campaign CREATING CAMPAIGNS 07 Each campaign will be assigned to a client and a project. This dropdown, assigns the campaign to an existing project or client. If you don't have one yet, just creat it here.
- 9. Now that you've selected the platform, choose an option: 2 CREATING CAMPAIGNS 08 I WANT HEXAGON TO CREATE THE CAMPAIGN I WANT TO INTEGRATE ONE OF MY CAMPAIGNS
- 10. Hexagon will create an online advertising campaign based on the information received. Before launching your ad, a specialized SEM team will be in charge of supervise the campaign. This is not an instantaneous process, so when choosing your start date it will be necessary to apply a timeframe between creation and launch of 72h. CREATING CAMPAIGNS 09 I WANT HEXAGON TO CREATE THE CAMPAIGN
- 11. If you already have a campaign created on the platform, you can import the data from up to 30 days before, by logging into the platform. Thereby, you will have all your online advertising in a single dashboard, all analytics in an aggregated form and, over and above, take advantage of the creation of reports and the rest of the benefits. CREATING CAMPAIGNS 10 I WANT TO INTEGRATE ONE OF MY CAMPAIGNS
- 12. 3 In this step you will create your campaign, add name, an URL and include all the basic information that is usually ask within a briefing. CREATING CAMPAIGNS 11
- 13. 4 This step will be as simple as defining the period time of your campaign and which budget you are going to assign to it. What is My Fee? If you charge your client a % of his investment for the campaign management, you can add it here. When you give access to the platform to your client, he will see the total cost (CPC + % of campaign), he won't see your fee % If you only manage your own advertising, forget about this box, it will show zero. CREATING CAMPAIGNS 12
- 14. 5 CREATING CAMPAIGNS 13 If you still haven't saved your payment method, you will be able to do it from the campaign creation itself and avoid having to go out and fill it in your profile.
- 15. 6 CREATING CAMPAIGNS 14 The AI will give you title, description, keywords and images for you to use for your ads, based on the fields you've filled in. You can use the intelligence of ChatGPT and Dall-E to generate texts and images. Write the most detailed description possible about what you want the AI to generate for you and... ta-da!
- 17. CAMPAIGNS OPTIMIZER 16 We have developed a campaign optimizer as an alert manager, to follow up and control the evolution of KPI's and metrics of digital advertising campaigns. WHAT IS CAMPAIGN OPTIMIZER FOR HEXAGON?
- 18. 17 CAMPAIGNS OPTIMIZER HOW DOES CAMPAIGNS OPTIMIZER WORK? Each platform has a list of alerts, which can be activated or deactivated. Each of them will be configured to trigger an orange or red alert at a certain value. This way you can keep track of all campaigns without being scrutinying them 24/7, which is a huge time saver.
- 20. REPORTS 19 Perhaps the most tough part of a campaign is to collect all the data from each platform and merge them on a single document. From hexagon you will have an automated reports creation, yeah, just as you've read it. ONE click. We offer two types of reports depending on your needs:
- 21. REPORTS 20 CORE REPORT Brief report, summarizing the results of all active campaigns in the project. It is sent automatically, via email, and can be scheduled weekly or monthly. PDF REPORT Full report of all active campaigns in your project. It will be sent directly to your email when you need it. If it is for your client, you can add a moonback video and/or a summary text field to go along the report data.
- 22. FAQS 21 FAQS
- 23. FAQS 22 HOW LONG DOES IT TAKE UNTIL MY CAMPAIGN IS ACTIVE? Our specialized SEM team will be in charge of supervising everything before the launching of your ad. This is not instantaneous so, when deciding your start day, you will need to apply a time margin between creation and launch of 72h. CAN I ADD MY % AGENCY FEE? Of course you can! While creating your campaign, when you specify the budget, you will find the option to add a % fee to the budget. CAN I CUSTOMIZE THE TOOL? Yes, go to "my profile" and can add your corporate logo, change colors to match your corporate identity, customize the URL, by adding hexagon as a subdomain, or create your own domain.
- 24. FAQS 23 ENABLE ACCESS TO PEOPLE FROM MY TEAM? Of course, from "my profile", you can create an employee profile with its own data access, choose your employees authorization level, read-only user, or a standard user, who can create campaigns and projects. ENSURE CUSTOMER'S ACCESS TO ITS DATA? Of course! While adding a client, login credentials will be created so that they can visualize how their campaigns are going. WHAT CAN MY CLIENT VIEW IN THE TOOL? Client will be a read-only user, with some further restrictions, as it will not be able to access wallet data or fee percentages.
- 25. FAQS 24 AM I ALLOWED GENERATE AN INVOICE IN HEXAGON? Of course! In hexagon, thanks to the wallet functionality, a single invoice will be generated for you. The invoice will include all the digital advertising investments that you have made, even if they are from different platforms. DO I HAVE TO PAY EACH TIME I SET UP A CAMPAIGN? No, hexagon has the possibility to reload your wallet. Like this you will only have to assign a budget from wallet to your campaigns and we will supervise the rest of the work. However, if you prefer, you can also pay for each campaign as you set it up. WHAT TYPE OF TAXES ARE APPLIED? In our case, we apply the VAT corresponding to the Spanish tax system, i.e. 21%.
- 27. GLOSSARY 26 CPM "Cost per thousand impressions", is the amount you have to pay each time a thousand people are exposed to your ad. "Cost per click", is the amount you have to pay each time a user clicks on your ad. CPC CTR It stands for "Click Through Rate". It is the percentage that reflects the frequency in which users who have seen your ad have clicked on it. A high CTR is a good indicator that users find your ad useful and relevant. CLICK It represents the metric unit that measures the number of times a user has interacted with your ad.
- 28. GLOSSARY 27 Difference between your asset and the current spent of each campaign. REMAINDER PROJECT At hexagon, is a set of campaigns on which you might pack one or several campaigns, no matter their platform CAMPAIGN For us, it is the whole of one or more ads in the same platform, for the same purpose. IMPRESSION How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site. CONVERSION An action that's counted when someone interacts with your ad or fee product listing and then takes an action that you've define as valuable to you business, such as an online purchase or a call to your business form a mobile phone.
- 29. NOW, LET'S GET DOWN TO WORK! FREE SIGN UP