This document discusses how to craft mission, vision, and value statements to become a high performance organization. It defines a mission as describing an organization's overall purpose and reason for existing. A vision is a guiding image of future success that inspires people to work together. Values are the shared beliefs that guide how an organization's members perform their work. The document provides criteria for developing effective mission, vision, and value statements, such as making the vision compelling and focusing on serving clients. It emphasizes that a systematic strategy development process including crafting these statements can help align an organization's environment, leadership, and employee behaviors to create value.