High Volume, Rapid Turn Around Localization: Lessons Learned
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The document outlines the efforts of the Johnson & Johnson Human Performance Institute to localize its Corporate Athlete training program into seven languages within four months, aimed at reaching a target of 18,000 employees by the end of 2015. It details the project scope, timeline, methodologies, and outcomes, including successful participant feedback and exceeding the employee target. Key learnings emphasize the importance of in-country reviews, language nuances, and collaboration in achieving localization goals.
High Volume, Rapid Turn Around Localization: Lessons Learned
- 1. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. High Volume, Rapid Turn-Around Localization: Lessons Learned © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
- 2. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Agenda • Johnson & Johnson Human Performance Institute • Project Scope • Localization • Lessons Learned
- 3. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Johnson & Johnson Human Performance Institute • Built on more than 30 years of proprietary research and training with elite athletes, business leaders, military and rescue workers • Corporate Athlete® training is a 2½-day intensive training program focused on expanding and managing individual energy capacity to perform at their personal best • A division of Johnson & Johnson Health & Wellness Solutions, Inc. • Headquarters: Orlando, FL Helping leaders expand their energy and perform at their personal best.
- 4. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. In 2014 alone, 25 of the Fortune 100 companies participated in Corporate Athlete® training. In addition, this training was delivered in 32 countries, in over 500 sessions. Global Results
- 5. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Aspiration & Goals Energy for Performance in Life Mission Provide high quality training experience so that every J&J employee knows how to access the energy they need to be their best self every day! Overall Goal: 2015 Gap to Goal: 50% worldwide reach through courses and keynotes by end of 2015 • 18,000 employees by December 2015 • The only way to hit this target was to penetrate non-English speaking markets
- 6. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Project Scope Request: “Corporate Athlete” training materials… …translated into 7 languages… …in 4 months. French (France) Portuguese (Brazil) German (Germany) Chinese (Simple) Italian Japanese Korean 1 2 3 4 5 6 7
- 7. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. SCALABLE SOLUTIONS Energy Management for High Performance Product Portfolio
- 8. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Energy Management for High Performance Prioritization: Localize Only the Client-led Course Materials
- 9. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Estimated Timelines / PhasesEstimated Timelines / Phases 2 - 4 Weeks 2 – 5 Weeks 4 - 7 Weeks Request & Initiate Phase 2: Translate Primary Materials & Review Wrap-Up & Finalize Phase 1: Set-up, Plan, Glossary • Final changes provided to SDL • Changes made to Manual and online assessments; All additional materials translated • Final manual, online assessments, and workout manual provided to HPI; HPI provides to Principle Reviewer • Principle Reviewer to review all items and provide final approval • Final files distributed & Go to print • Initial translation of full manual and online assessments • Review completed by Principle Reviewer • Consult/Align with HPI Content Expert • Edits provided to Project Mgr, SDL • Edits made by SDL • Identify principal reviewer and in-country focus group • Translate and align to glossary/ food list
- 10. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Project Management • Online assessment (surveys, communications, reports) – no documents all online tool • ~39 files for translation (print-ready, electronic files) – Various formats: PPT, Word, InDesign, Excel ~39
- 11. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Online Assessment Tool
- 12. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. SDL Services / Products Translation Memory Alignment Work – InDesign to TMX Translation / Design / QA In-Country Review Online Tool (TMS System) & Export Translation without any reference, TM (custom request: online assessments) Quality Evaluation Services (QES) – 3rd Party Review (Korea, Japan) Account Management / Project Management / Business Development
- 13. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Teamwork: The SDL Team Frank Raco General Manager Sanja Bozovic Operations Manager Ava Gulriz Bikmen Sr. Project Manager German Team: Nicole Kusche, Anja Nalbach, Martin Hörschelmann, Isabella John, Mirco Fleßner, Lena Reitzle, Alexander Boubon,Tanja Konopic, Gisela Möckel-Palm, Katharina Schmidseder Chinese Team: Candy Liu Tracy ZhouKorean Team: JongChang Kim MinJoo Jang JaeRyung Japanese Team: Mieko Garon Tomoko Niina Yuzuru Usui Italian Team: Sonia Falcidi Pier Paolo Iannici Francesco Cieri French Team: Estelle Matias Annabelle Jorland Anne-Laure Girard Brazilian Team: Priscilla Barreira Edenize Victorino
- 14. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Critical Acculturation AreasCritical Acculturation Areas
- 15. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Critical Acculturation Areas Some foods do not “translate” across markets: • Empanadas • Biscuits • Pound cake • Vanilla wafers • Etc.
- 16. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Critical Acculturation Areas Brenda G. > I want to be more engaged with friends & extended family.
- 17. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Examples: • Energy management technology • Spiritual • Story/stories • Rituals • Fitness Exercises (ex. Bird Dog, Hammer Curl) “Energy Management Technology” Original Translation (JP): エネルギー管理技術 Final Translation: エネルギー管理法 Reviewer’s Comments: Paraphrase it as “method” instead of “technology” or “system”: エネルギー管理法 “Spiritual” Original Translation (KO): 심적 Final Translation: 심리적 Reviewer’s Comments: Recommend an alternative that is more natural, less religious: 심리적 Localization Glossary: The Importance of In-Country Review
- 18. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Final Product
- 19. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome
- 20. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome
- 21. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome • Continue to work with SDL to leverage TM for future projects • 7 languages completed in 5 months • Client feedback all very positive • Participant feedback very positive with minimal updates for improvement 7
- 22. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Outcome 2015 Goal: 18,000 Employees Aug 2015: 20,671 Employees End of 2015: 34,362 Employees
- 23. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Best Practices / Lessons Learned • Lessons Learned – Find the right in-country review team – Language nuances (French Canadian vs. European French) – Consistent linguistic team vs. time/speed – Consistency checks – Write for a global audience • Best Practices – Prioritization (of language and material) – Terminology database key – In-country review – Teamwork/collaboration
- 24. © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc. Q&A / Thank You © Johnson & Johnson Human Performance Institute, a division of Johnson & Johnson Health & Wellness Solutions, Inc.
Editor's Notes
- #8: Human energy is the most critical resource businesses have. But in today’s 24/7 environment, the constant pressure to perform means organizations are asking more of their employees than ever before. The problem is that without the right training, the demands on energy inevitably exceed capacity, resulting in suboptimal performance, disengagement, health issues, and poor work-life balance. The Johnson & Johnson Human Performance Institute’s energy management training helps empower individuals to manage and expand their most critical resource for high performance, their energy capacity, to meet the ever-increasing demands and become more productive and effective under pressure without sacrificing their health and happiness.
- #13: Add org chart?
- #15: Key Content Terms – all found in the glossary Sample Missions – Ultimate Mission and Training Mission Sample Stories – Old Story and New Story Sample Rituals List of Foods – grains, proteins, fruits/veggies List of Foods – glycemic index Sample Snack List Sample Meal Plans Sample Movement Plans Sample Exercise Plans
- #18: Consider visuals to go along
- #19: Have physical copies in the room to show
- #20: https://www.youtube.com/watch?v=1M3Wzt3wb_Q&feature=youtu.be (2:23 – 4:53)
- #21: https://www.youtube.com/watch?v=1M3Wzt3wb_Q&feature=youtu.be (2:23 – 4:53)
- #22: Add flavor on true outcomes – The Impact of Energy Management The practice of energy management can produce employee engagement, resiliency and the potential for greater employee innovation, creativity and optimal performance. 74% Successful Management of Life Engagement 69% Improved Engagement with Health 68% Successful Management of Physical Energy 56% Improved Productivity Source: Self-reported data provided by Performance Programs, Inc. 2006–2008 (599 participants; 201 PARTICIPANTS at six months follow-up).