Content marketing in the age of crap
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The document discusses the importance of creating 'home run' content in marketing, emphasizing that such content achieves significant results, boosts overall performance, and reduces dependence on search algorithms. It provides eight strategies for producing impactful content, including studying successful ideas, borrowing creatively, and addressing timely issues with empathy. Ultimately, it warns that competitors are outpacing traditional content approaches, urging marketers to elevate their strategies.
Content marketing in the age of crap
- 1. Content marketing in the age of crap. Doug Kessler Velocity Partners @dougkessler
- 2. hosted by The fully-certified Hubspot Gold Partner
- 3. The B2C bastards are eating our lunch (again).
- 6. An over-reliance on competent, professional, intelligent, well-made, on-strategy content.
- 7. Great content brands are built on home run pieces.
- 8. Goodies It’s a home run game. Time
- 9. Why hit home runs? 1) They earn disproportionate goodies
- 10. Why hit home runs? 1) They earn disproportionate goodies 2) They improve the performance of all other content
- 11. Why hit home runs? 1) They earn disproportionate goodies 2) They improve the performance of all other content 3) They free you from the tyranny of search
- 12. The most beautiful chart in the world.
- 13. Home run content gives you a shot at overcoming your biggest obstacle.
- 14. Home run content gives you a shot at overcoming your biggest obstacle. Inertia
- 15. 8 tips for producing home run content.
- 16. 1) Swing for the fences.
- 17. Home runs happen in the brief.
- 18. 2) Become a student of home runs.
- 19. Most content marketers are studying the wrong things.
- 21. Originality is over-rated and creativity is totally misunderstood.
- 22. 4) Steal from far away.
- 23. Steal from: “ Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.” Gabriel Garcia Marquez 100 Years of Solitude
- 24. 5) Steal the right things.
- 25. 61 views 529 views 38 views 323 views 162 views 539 views
- 28. 7) Put your swag to work.
- 29. 8) ‘Follow the fear’.
- 30. Steal from the frog Follow the Frog Max Joseph for The Rainforest Alliance
- 31. Steal from decapitated gremlins. Metro Trains Dumb Ways to Die
- 32. Steal from aviation geeks. Paths of Flight GE Aviation
- 34. Steal from:
- 35. Steal from
- 39. Head x Heart = Home Run
- 41. The rant
- 43. Aim high. Be a student of home runs. Steal with abandon. Attack timely issues. Do it with empathy and confidence. Tap into emotion. Don’t forget to hate.
- 44. The B2C bastards are eating our lunch (again).
- 45. Time Goodies
- 46. hosted by The fully-certified Hubspot Gold Partner