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“All This Game Cloning. What To Do
              Now ?”

         By Talat Fakhri.
          Pikplay.com
          @talatfakhri
Pong(1972)
Breakout(1982)
Arkanoid(1987)
Tiny Tower vs Dream Heights
Dream Heights(January 2012)
Tiny Tower(June 2011)
Corporation Inc (Nov 2010)
Sim Tower(1994)
Angry Bird(Dec.,2009)
Crush the Castle(July,2009)

    Blatant cloning harms the industry

    Decreases motivation of developers

    Gives hackneyed product to consumers
Cloning created the casual game business
              –   By Russel Carroll in Gamasutra.

    Problem with Originality
            •   Most that is different is not notable.
            •   Common becomes familiar.
            •   Most original ideas have to be copied before they
                get popular.

    Problem with Complexity
            •   Steep learning curve for hardcore gamers.
            •   Gentle sloping curve for casual gamers.Small
                variations.
One noteworthy property of Games:

A small delta in mechanics can cause a significant
  change in game play.
Diner Dash
Cake Mania
Some axioms we agree on.
1. Any practise should result in net benefit to the
  developers.
2. Any practise should result in net benefit to the
  ecosystem.
3. Any other way the relationship becomes
  exploitative.
4. A solution cannot be deemed proper without
  taking into account the side effects.
Some axioms we agree on.
1. Any practise should result in net benefit to the
  developers.
2. Any practise should result in net benefit to the
  ecosystem.
3. Any other way the relationship becomes
  exploitative.
4. A solution cannot be deemed proper without
  taking into account the side effects.
Two most talked about solutions.


1. Stronger IP Protection.


2. Naming and shaming the cloners.

    Naming and shaming the cloners has a HUGE
    side effect.


    Biggest enemy of creativity : FEAR


    EVERY game borrows from somewhere in
    some way.
Two steps towards a solution
It should be part of your games!
Include Ludography in the game
          (Like Bibliography)

      PS: Ludo is latin for play
Thank You
Pikplay.com
@talatfakhri
Bibliography
1. Opinion: 'Cloning Created The Casual Game
  Business' -by Russell Caroll
   Link: http://www.gamasutra.com/php-
     bin/news_index.php?story=16426
2. Casual Game Design: Designing Play for the
  Gamer in ALL of Us – by Gregory Trefry.
  Link: http://tinyurl.com/79d8wyo
3. Challenges for Game Designers – by Brenda
  Brathwaite
  Link : http://tinyurl.com/74txaue

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All This Game Cloning? What To Do Now?

  • 1. “All This Game Cloning. What To Do Now ?” By Talat Fakhri. Pikplay.com @talatfakhri
  • 5. Tiny Tower vs Dream Heights
  • 12. Blatant cloning harms the industry  Decreases motivation of developers  Gives hackneyed product to consumers
  • 13. Cloning created the casual game business – By Russel Carroll in Gamasutra.
  • 14. Problem with Originality • Most that is different is not notable. • Common becomes familiar. • Most original ideas have to be copied before they get popular.  Problem with Complexity • Steep learning curve for hardcore gamers. • Gentle sloping curve for casual gamers.Small variations.
  • 15. One noteworthy property of Games: A small delta in mechanics can cause a significant change in game play.
  • 18. Some axioms we agree on. 1. Any practise should result in net benefit to the developers. 2. Any practise should result in net benefit to the ecosystem. 3. Any other way the relationship becomes exploitative. 4. A solution cannot be deemed proper without taking into account the side effects.
  • 19. Some axioms we agree on. 1. Any practise should result in net benefit to the developers. 2. Any practise should result in net benefit to the ecosystem. 3. Any other way the relationship becomes exploitative. 4. A solution cannot be deemed proper without taking into account the side effects.
  • 20. Two most talked about solutions. 1. Stronger IP Protection. 2. Naming and shaming the cloners.
  • 21. Naming and shaming the cloners has a HUGE side effect.  Biggest enemy of creativity : FEAR  EVERY game borrows from somewhere in some way.
  • 22. Two steps towards a solution
  • 23. It should be part of your games!
  • 24. Include Ludography in the game (Like Bibliography) PS: Ludo is latin for play
  • 26. Bibliography 1. Opinion: 'Cloning Created The Casual Game Business' -by Russell Caroll Link: http://www.gamasutra.com/php- bin/news_index.php?story=16426 2. Casual Game Design: Designing Play for the Gamer in ALL of Us – by Gregory Trefry. Link: http://tinyurl.com/79d8wyo 3. Challenges for Game Designers – by Brenda Brathwaite Link : http://tinyurl.com/74txaue