hmv.com - Transforming a retail giant into a content creator
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The document outlines the transformation of hmv.com from a traditional retail giant into a content-driven platform over a seven-year journey. It focuses on enhancing user experience and driving engagement, resulting in substantial increases in user metrics and online revenue. The evolving strategy aims to establish hmv as a credible source of entertainment while expanding its presence in new territories.
hmv.com - Transforming a retail giant into a content creator
- 1. hmv.com Transforming a retail giant into a content creator Louis Georgiou louis.georgiou@codecomputerlove.com Dawn Williams dawn.williams@codecomputerlove.com
- 5. 7 year journey of UX and UI optimisation and enhancement
- 7. Helped developed the listening post pilot in-store kiosk and POS
- 8. In-store kiosk and POS
- 12. On a sad day in 2013…
- 13. Life in the old dog yet.
- 14. Life in the old dog yet.
- 15. The brief
- 16. “maximise audience engagement and drive new revenues” assert brand credibility find new audiencesand advocates maximisestore network buildcommerce links create new revenuestreams
- 17. The Home of EntertainmentAcontentplatformtofulfilmoreneeds,moreoften.
- 18. CREATIVE CHALLENGE Moving past the pile it high, sell it cheap commerce approach and establish hmv as a credible source of entertainment content. TECHNICAL CHALLENGE Becoming the gateway for a number of different entertainment offerings with slick elastic search at its heart.
- 19. our territory & self determination
- 22. quality expertise credibility point of view brand heritage genre specific exclusivity relevance local personalised volume of exclusives local depth peer/community genre/artist how do we deliver?
- 23. The solution
- 37. hmv.com shared codebase hmv.ca hmv.ie shared content database hmv.com content hmv.ca content hmv.ie content product catalogue product catalogue product catalogue rolling out to new territories
- 43. So far so good…
- 45. 4.6 million new users for 2015 (73% of their total users)
- 46. Downloads - 111% Plays - 324% Video views - 170% Newsletters - 156%
- 47. hmv.com has driven 40% of online store revenue
- 48. The story continues… Middle East expansion Single sign on Content APIPersonalisation
- 49. thank you Louis Georgiou louis.georgiou@codecomputerlove.com Dawn Williams dawn.williams@codecomputerlove.com