HONS202 - Project Report: "ProGuidance"

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HONS202 - Project
Instructor: Ali Alawan
Founders: - Fatima Almohanadi
- Amira
- Reema
- Nishat

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“The Hardest task in the world is to think”
-Emerson
What Is ProGuidance?
A company that handles business-related thinking for you!

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1. Executive Summary
ProGuidance - Shaping the Future of Business Consulting in Qatar
ProGuidance, which provides comprehensive business consulting services to satisfy the changing needs of the
dynamic market, emerges as a catalyst for transformative change in the heart of Qatar's rapidly developing
economic environment. This executive summary covers ProGuidance's competitive advantage in the Qatari
consulting market, including the strong team, broad market reach, strategic industry landscape, and strong
financial projections.
Opportunity: Navigating the Business Horizon
The modern Qatari corporate scene is characterized by an extraordinary demand for creative solutions and
strategic direction. ProGuidance sees this as an important opportunity to reshape the consulting paradigm by
providing comprehensive services that include strategic planning, operational efficiency, and long-term growth.
This demand for a multifaceted strategy gives a once-in-a-lifetime chance for ProGuidance to become a forerunner
in guiding firms to unparalleled success.
Industry: Charting Success in the Qatari Consulting Landscape
ProGuidance enters the burgeoning Qatari consulting market, which is currently valued at $500 million and
growing at an impressive 8% per year. This industry is distinguished by the convergence of technology
breakthroughs and economic stability, creating an ideal environment for ProGuidance to emerge as a key player.
Using these industry dynamics, ProGuidance wants to exceed client expectations, cementing its position as a
trusted advisor in strategic business consulting."
Market: Diverse Segmentation for Tailored Solutions
ProGuidance deliberately targets a varied market segment by providing personalized consulting services to
firms in a variety of industries. The firm distinguishes itself from competitors by focusing on innovation, strategic
planning, and delivering concrete value. ProGuidance aspires to position itself as the go-to consulting partner for
organizations seeking transformative solutions and sustained growth by recognizing the particular issues that each
industry encounters.

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Team: Expertise Driving Excellence
At the heart of ProGuidance's success is a dynamic team of seasoned professionals from various countries
who bring a wealth of experience across various global markets, including an in-depth understanding of the Qatar
market." ProGuidance's professionals are set to deliver a broad variety of consulting services, guided by visionary
leadership. The aggregate knowledge of this team guarantees that customers receive individualized assistance that
is properly aligned with their unique needs. ProGuidance's dedication to excellence, along with a client-centric
strategy that incorporates insights from several worldwide markets, positions it as a trusted advisor capable of
navigating the complexities of the competitive consulting landscape.
Financials: A Roadmap to Sustainable Growth
ProGuidance's financial projections depict a landscape of enduring success. Our strategic market
positioning, coupled with cost-effective operations, guarantees not just profitability but also sustainable growth in
the long term. In addition to meticulous financial planning and astute investment strategies, our company benefits
directly from the services we provide, with profits scaling proportionally to the success of each project. By taking a
percentage from our clients' profits, coupled with forming partnerships with numerous new companies,
ProGuidance establishes a robust foundation for anticipated success, poised to make a lasting impact on the Qatari
business consulting market.
In conclusion, ProGuidance is poised to alter the consulting landscape in Qatar. A compelling opportunity, a
strategic industry vision, a diverse market approach, a formidable team, and robust financial projections position
ProGuidance as a leader and trusted partner, ready to guide businesses to unparalleled success in Qatar's
constantly evolving business ecosystem.

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2. Industry Analysis
 Industry Size and Growth Rate:
The Qatari consulting industry represents a substantial market valued at $500 million, with a notable 8%
annual growth rate over the past five years. The industry's growth is fueled by the nation's economic
stability, technological advancements, and an increasing demand for innovative business solutions.
 Porter's Five Forces Analysis:
1. Threat of New Entrants:
Moderate: The Qatari consulting industry presents favorable prospects, yet entry barriers exist for
newcomers. These barriers stem from the necessity for industry expertise and well-established client
relationships. Despite the time required for a new company to gain client trust, ProGuidance remains
undeterred in entering the business. Our commitment is rooted in offering unique, innovative, and
sustainable ideas and solutions, assuring a distinctive approach that transcends the challenges associated
with building trust in the initial phases.
2. Bargaining Power of Buyers:
High: Clients wield substantial bargaining power owing to the plethora of consulting services available.
ProGuidance's success pivots on delivering distinctive and high-value services to cultivate and sustain client
loyalty. Additionally, in Qatar, the burgeoning interest in initiating new businesses, fueled by the
considerable financial resources present, amplifies the significance of providing unparalleled value to
clients seeking our consulting services. This heightened demand for business ventures in Qatar further
underscores the need for ProGuidance to excel in delivering differentiated services and solidifying lasting
client partnerships.
3. Bargaining Power of Suppliers:
Low to Moderate: Consulting industry suppliers, such as trained professionals, have a variety of
possibilities. The number of experienced specialists in Qatar, on the other hand, allows ProGuidance to
negotiate favourable rates.

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4. Threat of Substitutes:
Low: Because Pro-Guidance consulting services are unique and tailored, direct alternatives are limited. The
focus of ProGuidance on innovation and specialized solutions mitigates the threat of alternatives even more.
5. Competitive Rivalry:
Moderate to High: Established firms such as [Mazecs] and [Just creative agency] are battling for market
share. ProGuidance intends to distinguish itself by providing a comprehensive service offering and strategic
positioning.
 SWOT Analysis:
1. Strengths:
- (Comprehensive Service Offering): Strategic planning, operational efficiency, and longterm growth are all
part of ProGuidance's consulting services. Our company is strengthened even more by the wide range of
services we offer in besides consulting. In addition to our main services, we specialize in company
advertising and connecting our clients with other businesses for supplies, products, and skilled employees.
- Skilled Team: The team consists of seasoned professionals who have various field skills, guaranteeing that
our clients receive full guidance on all aspects of business.
- ProGuidance intends to capitalize on growing trends by providing creative solutions to address changing
client needs. Our distinct strength is our ability to go beyond typical consulting by providing ancillary
services such as advertising and cultivating key contacts within the business ecosystem for our clients. In
addition to these capabilities, we provide comprehensive social media services, including account
management across many platforms. Our expert photographers create strong visual representation by
capturing appealing images and videos of the products or services our customers' new businesses will offer.
Furthermore, we specialize in website creation, offering a comprehensive strategy to improving our clients'
online presence and market visibility.
2. Weaknesses:
- New Market Entry: As a newcomer, creating brand recognition and client trust might be difficult at first.
- Limited Industry Recognition: ProGuidance may find difficulties in competing with established firms with
a strong industry presence at first.

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3. Opportunities:
Growing Market Demand: As the demand for innovative business solutions rises, ProGuidance sees
numerous opportunities for market penetration and expansion. Notably, the government of Qatar provides
extensive financial assistance to those beginning new firms, resulting in a large influx of prospective
entrepreneurs. In light of this, the demand for a consulting firm like ProGuidance that provides unique
ideas and solutions is especially strong.
4. Threats:
Intense Competition: ProGuidance's market share is threatened by established competitors. To stand out in
a crowded market, a strategic response is crucial.
 Competitors Analysis:
Competitors: [ Mazecs]: Known that they are specialized in specialized in offering consulting and solutions services.
Mazecs company holds a notable market share. [ Just Creative Agency]: Excels in digital transformation solutions
and competes for clients seeking advanced technological guidance.
• Comprehensive Solutions:
- ProGuidance's holistic approach, which includes strategic planning, operations, and long-term growth,
distinguishes it as a one-of-a-kind and comprehensive consulting partner.
- A commitment to innovation distinguishes ProGuidance, guaranteeing clients obtain cutting-edge
solutions adapted to their individual needs.
- Being in a competitive environment within the frame of our business plan assures a dedication to ongoing
development. The dynamic nature of competition forces us to strive for excellence on a consistent basis. We
regularly collect and respond to client feedback and needs, using it to improve our services. Engaging with
other competitive organizations also serves as a learning opportunity, allowing us to pick up best practices,
creative ideas, and market trends. This dedication to change positions our company to adapt quickly, always
striving for the highest levels of service quality and client pleasure.
Finally, ProGuidance enters the Qatari consulting industry with a strategy plan to capitalize on possibilities,
overcome industry hurdles, and emerge as a leader in redefining Qatar's future of business consulting.

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3. The Company
Mission Statement
To support entrepreneurs and business leaders in their quest for success by offering individualized and
strategic guidance from professional business consultants, encouraging creativity, and promoting long-term growth
in a changing business environment.
Company description
ProGuidance is a progressive company that provides specialized consulting and expert support, aiming to
be the compass for businesses. We provide a carefully selected network of seasoned consultants and professionals
with a wealth of industry-specific expertise from all over the world to guide independent entrepreneurs, small
business startups, business leaders, and anyone interested in creating their own business with no restriction. Our
platform acts as a committed partner for our clients at every stage of their company's journey, helping them to
overcome obstacles, take advantage of opportunities, and succeed over the long term.
Company ownership
ProGuidance is a privately held company, owned by our Founding Team: Reema, Amira, Nishat, Fatima
Almohanadi. We are driven by a passion for fostering business excellence and contributing to the success stories of
our clients.
Describe your product and services
ProGuidance is a comprehensive business consultancy platform designed to be your personal business
companion. Our service connects you with seasoned consultants who bring a wealth of industry-specific
knowledge to guide through various aspects of your business journey. The platform prioritizes transparency,
expertise, and flexibility to ensure a tailored and efficient consultancy experience. The company offers an
application service, and it works the same way for face-to-face consultancy if the client wishes to do so.
How it works?
The application and face-to-face consultancy work similarly. The app only offers comfort services for those who
want in-pocket consultancy where their consultants are always within reach, and the face-to-face services offer a
more professional setting. The process is as follows:

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1- The matching process: Through a questionnaire to match you with consultant
2- Pay: charging clients for expert advice. You can select either normal model or premium model which
charges more for clients who want a consultant with more experience.
3- Consultancy process: is a comprehensive process that includes:
- Strategic planning with client using cutting edge technology.
- Consultant sessions
- Photography team and marketing services when consultant sees fit.
For simplicity, we explain services through application, and it works as follows:

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Features:
 Tailored Guidance: Client answers Questions in which an AI algorithm matches them with the
perfect consultant based on the unique needs, budget, and challenges of each client.
 Use of Machine Learning: Our AI algorithm is constantly improving based on customer
feedback/success levels, ensuring errors/failures of client-consultant pairs minimized, and that
clients are truly paired with consultants that unlock their full potential.
 Long-term Partnership: Consultants follow clients throughout their business journey, providing
continuous support and adapting strategies as needed.

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 Diverse Expertise: Access to a network of consultants with extensive experience across many
different industries from all around the world.
 Emphasis on Planning: Our commitment to planning starts with our tailored consultation plans.
Through the questionnaire, we gather detailed information about your business, goals, and
challenges. This data forms the basis for a strategic plan crafted to address specific needs of client,
used by client and consultant to return to.

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 Advertising Specialty: We offer consultant-client pairs marketing plans and advertising resources
including photography team, and can connect you with a marketing agency if necessary.
 Comfort: Client can perform consultation sessions in the comfort of their own home, and in case
of small questions, client can directly message consultant through text feature.
 Transparency and honesty: Clients can review consultant profiles and CVs before committing to
a subscription, and they can choose to cancel their consultant if the client is not satisfied.

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4. The Marketing Plan
Market analysis
ProGuidance segments the Qatari consulting market strategically, identifying key areas for targeted services. This
includes tailoring offerings to the specific needs and challenges of startups, small businesses, and independent
entrepreneurs.
Based On Expertise:
- Young Entrepreneurs: Younger individuals with business ideas that need guidance.
- Established Professionals: Looking for extra advice or growth opportunities.
- Senior Executives: Seeking extra consultants/resources for their business
Based on Income:
- A young skilled motivated individual: perhaps seeking management services for online product.
- Small Business Owners: Operating on moderate budgets for cost-effective consulting solutions.
- Corporate Clients: Higher budget for specialized and experienced consulting services.
Marketing Strategy:
The marketing strategy focuses on developing a strong online presence, implementing digital campaigns,
and forming partnerships with educational institutions. This strategy is intended to increase
ProGuidance's market visibility and outreach. Social media, targeted advertising, and influencer
marketing will be used to highlight the platform's notable features, such as AI-driven guidance and
flexible pricing.
Component Brief Description
Product Offers a comprehensive consultancy platform with AI-driven
guidance, including both app and face-to-face options.
Promotion Utilizes social media, targeted advertising, and influencer
marketing to showcase expertise and success stories.
Price Employs a flexible pricing model based on consultant experience
for fairness and accessibility.

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5. The Operational Plan
• Location:
A centralized headquarter for administrative and operational purposes. This will be chosen based on
factors such as business convenience, cost-effectiveness, and access to workforce. Additionally, we will
have Virtual Presence by leveraging technology for a worldwide reach using a user-friendly website, mobile
app, and fostering the access to consultants and clients globally.
• Facilities and Equipment:
a. Technology Infrastructure:
by investing in numerous IT systems such as communication tools, soft wares, databases for enhancing
the interaction between clients, data security and project management.
b. Consultant Resources:
Establish a hub of industry-specific resources, databases, and analytical tools that will be made
accessible to consultants.
c. Office Space: Based on the team size and needs of the administration.
 Operation Strategy:
Production:
1. Consultant Acquisition: specialized consultants worldwide.
2. Matching System: pairing clients and consultants based on compatibility.
3. Training and Development: Continuous skill development program
Supplier Management:
1. Resource Procurement by identifying and managing important suppliers.
2. Maintaining strong Vendor Relationships
3. Hours of Operation:
4. Define global operational hours to determine Service Availability and Customer Support hours.

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6. The Team
Organization structure:
Leadership:
• CEO/Founder: to set strategies of the company.
• COO: to manage daily operations.
• CFO: to check financial planning.
Management:
• Operations Manager: To handle acquisition of consultants.
• HR Manager: recruitment and development of network of consultants.
• Tech Manager: development of platform.
• Client Relations Manager: interact with clients.
Consultant Network:
• Specialized Consultants
Support:
• Admin Staff: generic administration
• Customer Support: client assistance.
• IT Support: manage technicalities.
Hiring Working Team:
Advertisement:
• job portals like LinkedIn, Indeed.
• social media (LinkedIn, Twitter, Facebook) for job postings.
• industry events networks
• referral incentives.
• Collaborate with recruitment agencies and colleges.
Assessment:
1. Determine assessment criteria.

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2. Use performance feedback.
3. Carry out skill assessments.
4. performance reviews.
5. Recognize training needs
Training:
1. Industry-specific training
2. Platform and technology training.
3. Soft skills training
4. Customer satisfaction training.
5. Continuous learning
6. Mentorship programs.
7. Feedback based improvement.

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7. The Financial Plan
Capital requirements:
ProGuidance anticipates an initial capital requirement of approximately $1,500,000 to launch and establish a
robust presence in the Qatari consulting market. The allocation of this capital is strategically distributed across key
areas essential for our successful entry and sustained growth. The largest share, approximately 40%, will be for
technology development, ensuring the creation and maintenance of a cutting-edge platform that facilitates
seamless interactions between clients and consultants. Marketing and branding efforts, critical for building brand
recognition in the competitive consulting landscape, will receive about 30%. Additionally, a portion, approximately
20%, is dedicated to comprehensive training and onboarding programs, ensuring our consultants are well-
equipped to deliver high-end services. We care about the quality of the services we will provide our clients with, so
we have to keep in mind the high-end level of training our consultants need. The remaining 10%, equivalent to
$150,000 covers other initial expenses, providing a financial backup for unforeseen challenges during the initial
phase and ensure a resilient launch for ProGuidance in the dynamic Qatari consulting landscape.
Allocation % Allocation Breakdown Area Amount
40% 25% Maintenance Technology Development $600,000
75% Platform Development
30 60% Strategic Marketing Marketing and Branding $450,000
40% Brand Building
20 60% Comprehensive Training Training and Onboarding $300,000
40% Onboarding program
10 Other Initial Expenses $150,000
Total $1,500,000

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Source Funding:
ProGuidance's funding strategy combines internal contributions, external loans, and potential partnerships
to secure the necessary capital for a successful launch in the Qatari consulting market. The founding team is
committed to investing $800,000, representing approximately 53% of the required initial capital. This internal
investment not only showcases the team's dedication to the venture but also provides a substantial foundation for
ProGuidance's financial stability. To complement this, we are actively exploring partnerships with financial
institutions for a potential loan, with an anticipated loan amount of $500,000, constituting around 33% of the total
capital.This external financing option allows us to optimize our capital structure and leverage available financial
resources for technology development, marketing initiatives, and operational scale-up.
Moreover, ProGuidance is exploring collaborative opportunities with marketing and advertising agencies.
Potential partnerships with these entities could yield mutual benefits, including sponsorships or joint marketing
campaigns. This would bring in an estimated $200,000, contributing approximately 13% to the capital.
This comprehensive funding strategy is in sync with ProGuidance's dedication to financial success.. By using
our own investments, seeking external loans, and considering potential partnerships, we aim to create a strong
financial foundation.Through this integrated approach we position ProGuidance to stand out in the competitive
Qatari consulting market.
Overall Financial Performance (3–5 Years):
Revenue:
Consulting Fees:
Year 1: $500,000
Year 2: $800,000
Year 3: $1,200,000
Year 4: $1,500,000
Year 5: $1,800,000
Premium Model:
Year 1: $150,000
Year 2: $250,000
Year 3: $350,000
Year 4: $450,000
Year 5: $550,000

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Expense:
Salaries and Benefits:
Year 1: $300,000
Year 2: $400,000
Year 3: $500,000
Year 4: $600,000
Year 5: $700,000
Technology Costs:
Year 1: $200,000
Year 2: $250,000
Year 3: $300,000
Year 4: $350,000
Year 5: $400,000
Marketing and Advertising:
Year 1: $100,000
Year 2: $150,000
Year 3: $200,000
Year 4: $250,000
Year 5: $300,000
Training Expenses:
Year 1: $50,000
Year 2: $70,000
Year 3: $90,000
Year 4: $110,000
Year 5: $130,000
Net Profit:
Year 1: $200,000
Year 2: $300,000
Year 3: $400,000
Year 4: $500,000
Year 5: $600,000

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Assumptions:
Market Growth: Assume a 10% annual growth in the Qatari consulting market.
Client Retention: Assume a 90% client retention rate.
Economic Stability: Assume stable economic conditions in Qatar.
Effective Strategies: Assume successful execution of marketing and operational strategies.
Sensitivity Analysis:
Review variable impacts on financials for strategy refinement.
Risk Management:
Identify and mitigate financial risks like competition and tech delays.

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8. The Supporting Documents/Reports

HONS202 - Project Report: "ProGuidance"

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