Hosting Issues and SEO
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The document discusses the critical importance of website uptime for maintaining SEO rankings, revenue, and brand reputation. It offers strategies for avoiding downtime, such as monitoring website status, duplicating server setups, and outsourcing non-core services. The presentation emphasizes proactive measures to mitigate risks and enhance website performance.
![Monitor your status
The site is online, but the hackers stuffed their links?
pontifex:~ # lynx -dump "http://www.tradebit.com/" |grep "http:" |grep -v tradebit.com
[45]http://platform.twitter.com/widgets/follow_button.html?screen_name=
9. http://www.tradebit.de/
10. http://www.tradebit.es/
11. http://www.tradebit.it/
14. http://www.secretsites.de/joblog/
45. http://platform.twitter.com/widgets/follow_button.html?screen_name=trabit
46. http://feedproxy.google.com/~r/SoftwareChannels/~3/_wiwrchIi6U/
58. http://www.thefind.com/store/about-tradebit
59. http://www.merchant-safe.com/trusteseal/?i=1097313086408481
64. http://www.tradebit.info/downloads.php
65. http://www.tradebit.info/downloads/wordpress.php
pontifex:~ #](https://image.slidesharecdn.com/320-ralfschwoebel-1-120315154832-phpapp02/85/Hosting-Issues-and-SEO-5-320.jpg)
Hosting Issues and SEO
- 1. Hosting Issues and SEO -Avoiding Downtime - Presented by: Ralf Schwoebel, CEO Tradebit, Inc.
- 2. When your are down • Your rankings are in danger • Your revenue is gone • Your brand burns The longer it takes, the worse the impact! If it happens more often: the impact gets permanent!
- 3. Shoestring Budget? • Monitor your status • Duplicating yourself • Divide and conquer • Outsourcing side-services
- 4. Monitor your status Eg. livewatch.de (not affiliated with speaker)
- 5. Monitor your status The site is online, but the hackers stuffed their links? pontifex:~ # lynx -dump "http://www.tradebit.com/" |grep "http:" |grep -v tradebit.com [45]http://platform.twitter.com/widgets/follow_button.html?screen_name= 9. http://www.tradebit.de/ 10. http://www.tradebit.es/ 11. http://www.tradebit.it/ 14. http://www.secretsites.de/joblog/ 45. http://platform.twitter.com/widgets/follow_button.html?screen_name=trabit 46. http://feedproxy.google.com/~r/SoftwareChannels/~3/_wiwrchIi6U/ 58. http://www.thefind.com/store/about-tradebit 59. http://www.merchant-safe.com/trusteseal/?i=1097313086408481 64. http://www.tradebit.info/downloads.php 65. http://www.tradebit.info/downloads/wordpress.php pontifex:~ #
- 6. Duplicate yourself • Have your site twice • Backup = Active • Makes it faster and more secure
- 7. Duplicate yourself web Web Server Web Server Database Database VPN
- 8. DNS fun Server1 VPN Server2
- 9. Now: this is good! Dallas, TX Houston, TX Web Server Web Server Database Rsync, Database MySQL Rep. • Both servers are live • You can take double the load • If one fails, let the other jump in • Add a third, fourth, etc. to scale
- 10. Ease your life: Outsource • If your main business is/are website(s) • Do not host eMail services (gmail, runbox, sendgrid, etc.) • Do not host nameservers (have at least 4 external)! You have enough on your plate already: Get the traffic up!
- 11. Thank you! Ralf Schwoebel, CEO Tradebit, Inc. puzzler@tradebit.com www.tradebit.com Twitter: trabit pontifex @ wmw