Hotspot parking overview lite
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Hotspot Parking offers a mobile app solution that facilitates easy parking payments and enhances local commerce by keeping more people downtown. The system uses existing parking meters and integrates local business promotions, providing benefits like automated session reminders and VIP services for customers. Currently successful in several cities, the platform is supported by Salesforce and reports increased parking revenue and business engagement.
Hotspot parking overview lite
- 1. HotSpot Parking Convenience & Commerce with Mobile Efficiency HotSpotParking.com
- 2. A Simple Solution Expect More From Your Meters 1. Mobile App lets parkers easily pay AND get alerts with any phone 2. Increase parking income using the city’s existing infrastructure 3. Businesses pay to treat more of the right customers like VIPs
- 3. Our Promise • More people downtown staying longer • Optimize convenience and commerce • 12 week no-cost pilot
- 4. The Whole Picture Simply add a sticker to any meter Easy payment thru App Alerts and promotions inform and direct Beacons Confirm customer Is in-store and triggers VIP service
- 5. Summary For Drivers, the City, and Businesses HotSpot uses mobile phones to make paying for parking easier and more valuable to a community. The driver downloads the App on their smartphone and simply selects the desired length of the parking session, presses the park button and goes on their way. The App will remind the driver when their session is about to expire so they may remotely top-up their session to avoid tickets. The App is also a communication channel to send info about businesses, community activities, alerts, weather, etc. Hotspot is free to the city. The system is easy to setup and manage with only a sticker placed on any meter. Parking Authorities can monitor spaces through the Hotspot system on provided devices or integrated into existing methods at any time. Local businesses pay to participate and can offer services directly through the App, such as paying for their customer’s parking, offering deals, and “designated driver” solutions for bars. By providing businesses with forecasting of in store traffic, HotSpot helps businesses take action and grow. A private iBeacon network allows both automated and on-demand engagement with shoppers, making customers feel like VIPs. Hotspot is successfully serving several cities that appreciate; more convenient parking, optimized business marketing, and data reporting for performance and insights to better serve the community. Backed by Internet powerhouse Salesforce.com, Hotspot has developed the best practices for promotions and privacy that insure “smart city” services with “complete streets.” HotSpotParking.com
- 6. Consumer Driver Benefits • Easy mobile payments • Current deals around town – No hassle, opt-in only • In-store reminders • City info and alerts • Auto or manual “Top-Up” - Store pays for VIP parking • “HotSpot Defender” - Driver pays to prevent tickets
- 7. Municipality / Business Assoc Benefits • No cost implementation • No integration • Optimizes revenue • Activity reports
- 8. Parking Enforcement Benefits • Increased revenue – Less coin management – All pay for entire session • Decreased enforcement cost • Simple license plate system • Activity reports
- 9. Business Benefits • Time extensions and validation • Designated Driver promise • In-Store Top-Up for VIPs • Sales & Marketing solutions • Data Reports Beacons automatically acknowledge customers and provide VIP service
- 10. Business Development Solutions Powerful Customer Management • Segmentation of Customers • Custom Actions • Alerts
- 11. Works for all businesses • Restaurants + Bars • Professional Services • Retail and Boutiques Our Secret … A Hands-Free Solution Automated activation
- 12. Bars • Designated Driver • Time Extensions
- 13. Retail • Auto Top-Up • Ticket Defender
- 14. Professional Services • Validation on Entry • Peace of mind for meetings
- 15. HotSpot Current Status 4 active cities, 2 more launching now For example, in Fredericton/Saint John: • Over 6000 users. Dozens more per day • 100 PAYING businesses. 1/3 of all in the region • Parking revenue increases 15-30% • $1 in the meter = $30-$50 at retailers
- 18. THANK YOU! BeaconStreetPartners.co HotSpotParking.com David Cutler – BizDev 617-331-7852 dcutler@eatmedia.com Jim Morin – TechDev 978-210-5632 j.morin256@gmail.com