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How a company may expand its share in the
student/university market segment from a sales perspective

Yomna Hassan
Overview



Products
Expanding sales
 Student

life (Consumer background)
 Current existence in the student/university market
 Potential ideas



Highlights
Questions and Discussion
products


Software
 Development

software
 Operating systems
 Editing and presentation tools



Gaming and entertainment units
Services
Expanding sales
Student life (Consumer background)
 Current existence in the student/university
market
 Potential ideas

Student life(Consumer
background)

Student life

Education

Entertainment

Preparation
for next step
Current existence in the
student/university market


Education


Student activities :







Discounts and offers.
Online and offline educational resources and community.
Cooperation with other entities such as : IEEE, ISIC.

Entertainment




Competitions: Imagine cup, Imagine us (for high school students).

Discounts and offers.

Preparation for next step





Competitions.
Events involving experts and leaders.
S2B program .
Potential ideas


Education








Entertainment





Educational sessions held on campus (additional: from students
to students).
School/ University curriculum (Offers on materials).
More press material for distribution (to be distributed online or inhand).
Competitions for juniors in schools.
Portable applications and gadgets related to education.
Presence in wide-scale events and places.
Competitions (Gaming, Music).

Preparation for next step



Continuous contact (especially with Alumni).
High-Level educational sessions to support software.
Highlights
Student life
Education
Curriculum
Competitions
Promotions
Sessions
Press

Entertainment
Wide-scale
events
Offers

Preparation for
next step
Competitions
Alumni
Leaders
High-Level
sessions
Questions and Discussion

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How a company may expand its share in the student/university market segment from a sales perspective