How An E Newsletter can Help You Grow Your Business
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This document discusses how e-newsletters can help businesses at different stages of the sales cycle. It provides tips for an effective e-newsletter campaign, including delivering valuable content regularly to interested audiences and linking back to the business website. Suggestions are given for content in different industries. The document emphasizes establishing expertise, building relationships over time, and consistency in messaging to boost sales and customer retention.
How An E Newsletter can Help You Grow Your Business
- 2. Agenda • What E-Newsletters are (and are not) • How they help you with your Sales Cycle • Keys to an effective E-News Campaign • Content Suggestions • Do’s and Don’ts • Takeaways
- 3. E-Newsletters are Easy, Affordable, Effective and Environmentally Friendly
- 4. Some people are still not yet comfortable with ‘Social Media’
- 5. Your E-News arrives in their Inbox
- 6. Much more affordable than Printing and Postage
- 8. Think of all the trees you will save!
- 9. Helping YOU at each step in your Sales Cycle
- 10. No matter what type of business you have…
- 11. Most have a Similar Sales Cycle
- 12. E-Newsletters can help with each of these steps
- 13. Who You Are & What You Do
- 14. Help People Find YOU
- 15. Become Familiar with You and Build Trust
- 16. So People will Choose YOU
- 17. Helps Incentivize Purchases
- 18. Stay on Client/Customer/Patients’ Radar
- 19. So they think of YOU when ready
- 20. Build an Ongoing Relationship
- 21. So they Come Back with Friends
- 22. An Effective Campaign will…
- 23. Deliver Professional Email Communication
- 24. To an Interested Audience
- 25. Containing Content of Value
- 26. Remember: Value is in the Eye of the Beholder!
- 30. Realtor
- 32. Cake Designer - Artist
- 33. Use an E-Newsletter to… • Establish yourself as an expert in your industry • Post a calendar of events • Introduce new products/ services • Solicit feedback • Build and nurture a relationship with your clients/ customers/patients
- 34. Do’s and Don’ts
- 35. Issue regularly
- 36. Make it easy to sign up
- 37. Be Consistent with Your Message
- 38. Link back to Your Website
- 39. Don’t Shout
- 40. Don’t make it too long
- 41. Don’t forget to hit SEND!
- 42. Takeaways
- 43. Provide content of value
- 44. To an Interested Audience
- 45. On a Regular Basis
- 46. Remember to Socially Share!
- 47. If you need any help… • Quick start to get you up and running TODAY! • Full E-Newsletter packages to create an effective E-News campaign • Optimization sessions to make your existing E-News more effective • Full online marketing packages to tie it all together
- 48. Call or Email to get started Today! LisaMarie Dias Effective Online Marketing Materials and Strategy LMD@LisaMarieDiasDesigns.com www.LisaMarieDiasDesigns.com www.facebook.com/LisaMarieDiasDesigns See my blog for more articles, tutorials and tips TEXT: LMDDCC to 22828 to join my e-newsletter mailing list Phone: 973.275.9497