Social Media Strategy: 3 Easy Steps to Brainstorm Social Media into your business

This document provides guidance on developing a successful social media strategy for a company. It recommends brainstorming the strategy using a three-part model that examines: 1) the steps and objectives of implementing a social media idea; 2) how to generate internal support and alignment with company culture; and 3) questions to evaluate the opportunity and select the best options. Key recommendations include reading the book Groundswell to understand social media planning, identifying stakeholders, designing conversations to empower users, and measuring performance to demonstrate business value. The overall message is that social media is about building relationships through meaningful conversations, not just technology.