How B2B Tech Marketers Can Increase CTR and Lower CPC in Google Ads
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Mary Anne Boyle, a PPC specialist at Kiwi Creative, shared her extensive experience in digital advertising focused on paid ads during a presentation aimed at B2B tech companies. She addressed several industry-related questions from the audience, including keyword bidding strategies, budget considerations, and common mistakes in Google Ads. The session also discussed the use of HubSpot for monitoring ad performance and the potential impact of AI on PPC marketing.
How B2B Tech Marketers Can Increase CTR and Lower CPC in Google Ads
- 1. Mary Anne Boyle PPC Specialist, Kiwi Creative
- 2. About Your Host… Kiwi Creative We are a HubSpot Platinum Solutions Partner for growing B2B tech companies. kiwicreative.net
- 3. About The Speaker ● 17 years experience in Digital Advertising ● Specific focus on paid ads on Google/Bing and LinkedIn/Facebook ● Florida native Mary Anne Boyle | PPC Specialist at Kiwi Creative 3
- 4. Questions submitted in advance Should we bid on our own company name?
- 5. Questions submitted in advance How many keywords should we focus on?
- 6. Questions submitted in advance What if our keywords are really expensive?
- 7. Questions submitted in advance What's the minimum $$$ you need to spend on PPC before seeing meaningful results?
- 8. Questions submitted in advance What's the #1 mistake you see B2B tech companies making in Google Ads?
- 9. Questions submitted in advance When would you recommend NOT doing PPC?
- 10. Questions submitted in advance When should we consider retargeting/remarketing?
- 11. Questions submitted in advance What are the best CTAs? The worst?
- 12. Questions submitted in advance What do the best converting landing pages have in common?
- 13. Questions submitted in advance How long should a campaign run before you make changes to it?
- 14. Questions submitted in advance How can you use PPC beyond lead gen?
- 15. Questions submitted in advance How should we be using HubSpot to monitor Google Ad performance?
- 16. Questions submitted in advance How will the AI revolution impact PPC?
- 17. Questions submitted via chat! Any other questions from the audience?
- 18. Questions? P.S. Save the date for our next HUG