How big data and analytics will help the world of charities
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This document discusses how big data and analytics will help the world of charities. It argues that the financial flows to charities, their operations, and government policy will all need to shift as data technology rapidly grows. Charities will need to address issues around who owns and manages the increasing data being collected. This data, from sources like charities, donors, news, and third parties, is currently being used by various stakeholders like funders, charities, and social enterprises to make funding decisions, identify opportunities, and drive impact. A case study is presented on how data was used in a hackathon event. The role of data in influencing estate planning and planned giving conversations is also discussed.
How big data and analytics will help the world of charities
- 1. How Big Data and AnalyticsWill Help TheWorld of Charities The Best of Analytics, Big Data & the Cloud II – May 15, 10:30am
- 2. Thesis Financial: The way that money flows into the charitable sector is changing due to the information available to donors and their advisors. Operations: The way that charities operate is going to shift significantly due to the rapid growth and shift in data related technology. Policy: Government is going to be required to address holes in legislation as the philanthropic industry evolves.
- 3. Philanthropic Industry Structure and Best Practices Academics/Peer Review Journals/Research Regulations/Standards/Benchmarks Support Platforms (online & offline) Data/Measurements Source: Lucy Bernholz
- 4. Information Flow Donor Advisor Charity
- 5. “Unlike in past eras, social sector organizations are now in direct control of a mass media communication medium, more powerful than any that proceeded it” - The Communications Network
- 7. “Heading for a Revolution...” Industrial Revolution Improved productivity Assembly Line Technology Steam power, shipping systems Raw materials Resource extraction Infrastructure Government Policies Information Revolution Improved productivity Social networks to leverage operational objectives (crowd-sourcing) Technology Internet Raw materials Ideas Infrastructure Government Policies, co-work space, social networks
- 9. What is the data?Who owns it?Who manages it? Image: Google Charity
- 11. Charities (annual reports, business plans, project plans, financials) Donors (testimonials, search patterns, profiles) News Aggregators – Google News, Social Media (Twitter, LinkedIn, Facebook, YouTube) 3rd party partners & public sources – CRA, Charity Intelligence, Katipult, Dexterity Consulting, Fraser Institute, Imagine Canada Place2Give
- 12. Charity Profiles Donor Type/Fit Score Operations Outcomes Risk Financial Management Community Engagement Maverick Steady Informed Psychographic Analysis
- 13. Place2Give Database API #1 API #2 API #3 Advisor Toolbox Data Resale Corporate Giving Portal ~1100 users/mo researching 2 charities ~$3MM transacted annually from data
- 14. What is the data used for? Funders Start conversations Find opportunities Make decisions Share stories Influence policy Drive impact Charities Building new businesses Identifying new solutions Source strategic partners Influence policy Drive impact Lead the conversation Identify market opportunities Understand competition Find opportunities Share stories Drive impact Social Enterprises
- 16. Digital Legacy Planning How data is influencing the estate planning and planned giving conversations Photo credits: kipling.com; myoklg.com; loganmanzer.wordpress.com
- 17. Contact information Gena Rotstein, Chief Conversationalist 403-860-7572 gena@dexterityconsulting.ca @Place2Give www.place2give.com
Editor's Notes
- #5: So in this new economy, who is influencing whom?
- #9: The fourth premise is that we are in the beginning stages of a revolution:To quote iGenTribe.com - “Skills have been replaced by knowledge. Attitude has replaced experience. Leadership has replaced management.”For a revolution to occur there needs to be: - Improved productivity - Technology - Raw Materials - InfrastructureThe current revolution sees the internet technology is improving productivity by generating more virtual people power. The raw materials are ideas, and the infrastructure is both the public policies and the use of the basic technology. What is resulting is a new definition of community.Just look at Facebook or Google +. In Facebook, you have friends and fans. You can unfriend a friend and unlike an organization just by clicking a button. Or in Google you can create online cliques of friends by cataloguing and categorizing as you see fit.This shift in how we define community is also changing how we raise funds. Technology is allowing us to crowdsource financing either through donations, micro-loans, micro-donations, crowdfunding projects and raising start-up capital for new ventures. Technology is allowing us to move back to a village capital model where all ships rise on the collective success. This is the new economy and one that is going to shape the way that charities raise funds for the next three generations.
- #15: Data cross licensing
- #16: Data cross licensing