How can profit and purpose go hand in hand?
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This document provides an overview of Pukka Herbs, a company that creates herbal teas and wellness products. It discusses Pukka's mission to bring people, plants, and the planet together through high-quality, organic products. The document outlines Pukka's growth over 14 years, including expanding to 41 countries. It discusses sustainability initiatives like using renewable energy, offsetting emissions, and donating 1% of sales to environmental causes. Research on specific products like Wholistic Turmeric and Supreme Matcha Green Tea is presented, showing their high antioxidant capacities and therapeutic benefits. Pukka's values of benefiting people, plants, and the planet through herbal medicine are also summarized.
How can profit and purpose go hand in hand?
- 1. How can profit and purpose go hand in hand? 11 May 2016
- 2. We wanted to create a pukka quality company that would bring people, plants and the planet together. Adjective: excellent, proper or genuine ORIGIN from Hindi pakka: authentic, real. Puk.ka /pŭk’ə
- 3. Our intention is to create teas… That look as good as they taste. Taste as good as they make you feel and do as much good as they possibly can.
- 4. The Pukka tea revolution 38 delicious organic teasTaste Alive Feel Alive Green Revolution Speciality BlacksSuper Fruity Selection pack
- 5. Pukka Organic Wellbeing 40 supplements for everyday health
- 6. How it all started…
- 9. “Through the incredible power of plants we will inspire you to lead a more conscious* life. We will strive everyday to help create a Pukka Planet benefiting people, plants and planet.” (* to us 'conscious' means 'more alive to the wonder of life, more connected with your community, and respecting the beauty and power of nature's healing herbs') We are on a mission…
- 10. 2002 In Spring we launch our first three herbal teas. 2005 We update the ‘Pukka look’, reach 250,000 customers and move office to house our growing team. 2007 The Pukka tea selection goes up from 7 to 10. 2003 Many visits to India later, we formulate 20 Ayurvedic herbal remedies. 2008 Fairtrade chais and Green teas launch. 20 million Pukka cuppas are drunk this year. Organic supplements range created. 2009 ‘Three’s’ teas come out. Pukka is now distributed in 31 countries worldwide. 2001 Sebastian & Tim are inspired to spread the benefits of herbal health starting from Tim’s spare bedroom. 2012 Pukka celebrates 10 years of herbal health. Someone drinks our billionth cup of herbal tea. The Pukka family grows to 50. 2014 Pukka refresh the brand for tea and supplements & start working with WWF raising £230k in 2 years 2015 1 million cups of Pukka tea are enjoyed every day in 40 countries around the world. Pukka becomes a 1% for the Planet partner. The Pukka tea selection reaches 36. The Pukka family grows to 87. Our story - 14 years in the making
- 11. performance to date Annual growth of 30% for the past seven consecutive years 0 5 10 15 20 25 30 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 £m
- 12. Pukka distributed in 41 countries worldwide
- 13. international represents 55% of the business
- 14. focus on Germany and the US £60m total market (F&H)55% YoY growth <2% market share 90% YoY growth <3% market share
- 15. export sales = 55% of total sales & growing…
- 16. Pukka Tea makes it to China - 2014
- 20. Germany – Market Development 1. Field Resource Objectives Right range Right display Transfer of orders 3. Activation PR, experiential and social media to drive awareness and trial 2. Brand Visibility Window displays, secondary in- store displays, sampling activity.. Berlin Munich Hamburg Cologne Frankfurt Focus wholesalers: • Dennree (national) • Claus Pural (national) • Harderreform (national) • Phönix (nr Frankfurt) • Rinklin (nr Freiburg) • Bodan (nr Konstanz) • Ökering (nr Munich) • Terra (nr Berlin)
- 21. PROJECT BERLIN
- 24. Pukka’s values (Wisdom Seeds)
- 25. At Pukka we know that big journeys are made of small steps. We now give 1% of all we sell to environmental and social causes. It’s part of our own campaign for positive change - 1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet. .
- 26. FairWild is a scheme that helps protect plant species that grow in the wild and the beauty of their natural habitats, whilst also ensuring those who harvest them can maintain their livelihood. Pukka currently has 27 FairWild teas
- 27. Ensures fair and positive relations for everyone: between producers and their cooperatives; workers and their employer; sellers and buyers - whilst ensuring performance of standards. All of our 38 have been certified fair for life, which means they contain a minimum of 20% fair certified ingredients.
- 28. title
- 30. What is sustainability? Growing our business in ways that benefit people, plants and planet Overview
- 31. Climate Change We can’t make healing herbs on a sick planet. February 2016 was likely the hottest month for thousands of years. Even climate scientists are shocked. For agriculture this will mean: more flooding, more drought, more pests. All this could mean our suppliers find it difficult to grow enough herbs.
- 32. Managing Sustainability • Strategic Sustainability Group set our sustainability strategy • Sustainability Manager works across all teams to deliver our strategy • Annual sustainability report 32
- 33. Climate Change: What we do at Pukka • Our Climate change policy • We monitor our emissions • Avoid or reduce where possible • Use 100% renewable energy • Sequester carbon in soil: organic • Offset remaining We are a carbon neutral company
- 34. Our offset supports a Ugandan cookstove project We help over 200 families
- 35. Sustainable communities: what Pukka do Local and ethical sourcing Partnership projects Locally and in value chain Supporting tree planting in India and Bristol
- 36. Ethical practices: what Pukka do 36 Pukka wellbeing and development fund We donate 1% of sales (not profit) to environmental charities
- 37. Resource conservation Humans currently consume resources at a rate 50% faster than they can be regenerated by nature. By early 2030s we are projected to need more than two planets to meet demand!
- 38. Resource conservation: What Pukka do 38 Children's Scrapstore
- 40. We are organic! Conventional farming Input 10 Output 0.1 Organic farming Input 1 Output 3
- 41. Higher antioxidant and lower cadmium concentrations and lower incidence of pesticide residues in organically grown crops: a systematic literature review and meta- Organic herbs are better for people and plants 69% flavanones 51% anthocyanines 50% flavonols 28% stilbenes 26% flavones 19% phenolics
- 42. Described as the ‘Oscars’ of the food world, Pukka has been awarded the most UK Great Taste Awards of any herbal tea brand since 2005
- 43. From Tradition to Evidence-Based Medicine 4000 years back Evidence-Based Medicine confirms traditional knowledge Observation of efficacy and safety over time Adaptation & development based on experience Development of technology over time
- 44. FePO43− N2 UV RADIATION DAMAGE ANTHOCYANINS POLYPHENOLS FLAVONES ISOFLAVONOIDS PSORALENS PATHOGEN ATTACK ESSENTIALS OILS ISOFLAVONES STILBENES COUMARINS FURANOCOUMARINS ANTHOCYANIDINIS FLAVANOLS ATTRACT & REPEL INSECT ATTACK ESSENTIAL OILS OLEO-GUM RESINS COUMARINS PSORALENS POLYPHENOLS CHEMICAL SIGNALING ESSENTIAL OILS SALICYCLIC ACID VIRUSES DNA DAMAGE BACTERIA LOW IRON PHENOLIC ACID LOW PHOSPHATELOW NITROGEN FLAVONOIDS ISOFLAVONOIDS COLOURFUL FLAVONOIDS POLYPHENOLS ESSENTIAL OILS ENVIRONMENTAL HAZARDS HIGH-LOW TEMP. EXTREMES ANTHOCYANINS STEROIDALS ANTHOCYANINS Herbal Medicine is a Gardener Ecosystems Tissue quality Terrain Person based pathology Multi-dimensional networks
- 45. 45 The development of conventional medical science has been characterised by reductionism. - when applied too narrowly to medical conditions – leads to a focus on cellular and other micro-processes that tend to lose sight of the whole person - when applied to medicinal plants – leads to a focus on key active phytochemical constituents that risks losing sight of, or even misrepresenting, the activity of the whole plant
- 46. Effective medicine? Unknown effectiveness Known effectiveness Likely to be effective Harmful/unbeneficial 51% 11% 23% 15%
- 47. Projected Rise in Cases of Seven of the Most Common Chronic Diseases, 2003-2023 Cancers 62% Diabetes 53% Heart Disease 53% Mental Disorders 54% Hypertension 39% Stroke 29% Pulmonary Conditions 31% Why modern healthcare system is not sustainable NHS Increase from 3.5-10% of GDP last 50 years Labour intensive for medics needing rewards New tests, drugs & technologies cost more Ageing population (+1.8%/year) 75% of costs are on chronic diseases 1% investment in prevention The medical paradigm is broken Upton et al 2000, Noel et al 2004, U. Washington 2005, Clayton 2007
- 49. Research on Pukka Wholistic Turmeric
- 50. Anti-oxidative potential of Wholistic Turmeric µmol TE 2 capsules 2 portions BLUEBERRIES 2 Portions BROCCOLI ORAC 5.0 per serving 0 20000 40000 60000 80000 100000 120000 140000 Wholistic Turmeric 2 capsules (1.24 g) Blueberries 80g Broccoli 80 g ORAC HORAC NORAC SORAC SOACAnalysed by Brunswick Laboratories, US
- 51. Summary of Pukka Wholistic Turmeric Results COX-II by 60%- NF-κB key role in regulating inflammation 60% - ORAC of 130,000 µmol TC Nrf2 Multi-organ protector 76% + Enhanced Detoxification Reduction of Inflammation High anti-oxidative effects Reduction of Inflammation Reduction of Pain & Swelling
- 52. Pukka Wholistic Turmeric Vs Paracetamol 5.5 0 60 11 100 CURCUMINOID PRODUCT 1 (L) CURCUMINOID PRODUCT 2 (S) WHOLISTIC TURMERIC TYLENOL, 500 MG TABLETS POSITIVE CONTROL: DUP- 697* COX-2 Inhibition (%) Paracetamol (Acetaminophen) is the best-selling analgesic under the trade name Tylenol More than 10 times more effective 5.5 times more effective
- 53. The Range For joint pains and aches (inflammation) Turmeric for purists For protection against cell damage (anti-oxidant/ anti- aging)
- 54. 0 5000 10000 15000 20000 25000 30000 35000 40000 Turmeric Gold Tea 250 ml Blueberries 80g ORAC HORAC NORAC SORAC SOAC µmol TE Anti-oxidative potential of Turmeric Gold
- 55. Key therapeutic uses of matcha Cardiovascular protection Energy booster & rejuvenative Antioxidant Protection Enhancing cognitive processes L-Theanine Polyphenol is 5 x higher than green tea - works synergistically with caffeine to bring calmness & alertness Polyphenols; EGCG, Theaflavins
- 56. 0 5000 10000 15000 20000 25000 Supreme Matcha Green Tea 250 ml Broccoli 80 g Avocado 150 g ORAC HORAC NORAC SORAC SOAC ORAC 5.0 Supreme Matcha Green Tea per serving (Oxygen radical absorbance capacity (ORAC) is a method of measuring antioxidant capacities in biological samples in vitro.) µmol TE
- 58. Pukka’s values (Wisdom Seeds)
- 59. Our intention is to create teas… That look as good as they taste. Taste as good as they make you feel and do as much good as they possibly can.
- 60. At Pukka we know that big journeys are made of small steps. We now give 1% of all we sell to environmental and social causes. It’s part of our own campaign for positive change - 1% for the Planet’s mission is to build, support and activate an alliance of businesses financially committed to creating a healthy planet. .
- 61. Incredible organic herbs A Big Thank You from