How Data Visualization Enhances the News
- 1. How Data Visualization Enhances the News The Briefing Room
- 2. Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com Twitter Tag: #briefr The Briefing Room
- 3. Mission ! Reveal the essential characteristics of enterprise software, good and bad ! Provide a forum for detailed analysis of today s innovative technologies ! Give vendors a chance to explain their product to savvy analysts ! Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
- 4. Topics This Month: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION Twitter Tag: #briefr The Briefing Room
- 5. Analytics My, how the news and reporting industry has changed Twitter Tag: #briefr The Briefing Room
- 6. Analyst: Robin Bloor Robin Bloor is Chief Analyst at The Bloor Group robin.bloor@bloorgroup.com Twitter Tag: #briefr The Briefing Room
- 7. Tableau Software ! Tableau develops software for data visualization, business intelligence and analytics ! Their stated mission is to help people see and understand data ! Tableau Public is designed to allow users to create visually compelling and interactive graphics that can be embedded and shared Twitter Tag: #briefr The Briefing Room
- 8. Guest: Ben Jones Ben Jones is the Tableau Public Product Marketing Manager for Tableau Software in Seattle. Previously, Ben was a process improvement specialist at a medical device company in Los Angeles, and he has a background in mechanical engineering and business. Ben also blogs about data analytics and visualization at http://dataremixed.com, and he can be reached at bjones@tableausoftware.com or on twitter at @DataRemixed. Twitter Tag: #briefr The Briefing Room
- 9. How Data Visualization Enhances the News BEN JONES bjones@tableausoftware.com @DataRemixed
- 10. 1. Captures the Imagination Which story are you more likely to read? http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/
- 11. 2. Illustrates Trends The explosion …and the response h#p://www.guardian.co.uk/news/datablog/2013/apr/16/data-‐store-‐boston-‐marathon-‐explosions
- 12. 3. Facilitates Comparisons We saw it happen Was it the biggest? the Deadliest? h#p://www.newscien@st.com/blogs/shortsharpscience/2011/03/interac@ve-‐graphic-‐japans-‐dea.html
- 13. More Comparisons A movement underway http://www.lanacion.com.ar/1595734-el-mapa-del-matrimonio-igualitario-en-el-mundo But how widespread is it?
- 14. 4. Hits Close to Home Is my pension in “peril”? http://www.cnbc.com/id/100929269 Is my county more “lush”? http://host.madison.com/ct/news/local/data-only-states-have-more-barsthan-wisconsin/html_1a7a0e58-b732-11e2-99a0-001a4bcf887a.html
- 15. 5. Stimulates Dialog LaNacion visualized the suspicious expenses of VP Boudou on social on comments http://www.lanacion.com.ar/1568445-sospechosos-viajes-de-boudou-el-senado-pago-viaticos-por-destinos-que-no-visito#comentar
- 16. 6. Aids Memory Which are you more likely to remember tomorrow? This? Or This?
- 17. What is FREE Windows software to quickly create and share interactive data graphics on the web. Coming to Mac soon!
- 18. How does it work? Data Data in Excel, CSV, Access Connect Visualize Publish Point Tableau Public to data Create interactive dashboards Embed in your website and share via social media
- 19. Award Winning Data Journalism Ref: http://www.globaleditorsnetwork.org/dja/
- 20. Summary: How Data Visualization Enhances the News 1. Captures the Imagination 2. Illustrates Trends 3. Facilitates Comparisons 4. Hits Close to Home 5. Stimulates Dialog 6. Aids Memory BEN JONES bjones@tableausoftware.com @DataRemixed
- 21. Perceptions & Questions Analyst: Robin Bloor Twitter Tag: #briefr The Briefing Room
- 22. Is a Picture Worth a Thousand Words?
- 23. The Options For data, there are two possible approaches: REPORTS VISUALIZATIONS Lists Groupings Summaries Verbal comment Illustrations Graphs Charts Diagrams Photographs Animations Of course, they are not mutually exclusive. They can be combined.
- 24. Beyond the Spreadsheet Most of the time you do not just VIEW data, you INTERACT with it: u Anatomically – via drill down and summary u Mathematically – via algorithms u Exploratively – via a variety of perspectives u Topologically – through its visual appearance
- 25. The Nature of Learning LEARNING: u The VISUAL CORTEX is the largest neural system in the brain and hence often dominates learning u Differences noticed by the senses draw attention and have GREATER IMPACT u Words and pictures are inevitably cross-bred; there is logic, but also INTUITION u EXPLORATION promotes learning; ARTICULATION promotes learning; TEACHING promotes learning
- 26. News & News Analysis Analysis Soundbites Videos Photos NEWS ANALYTICS: Why & How What is happening? NEWS: Headlines Statistics Graphs Photos
- 27. The “Democratization” of Technology Technology adoption – DRIVEN BY PRICE: u The military u Large companies u Medium-sized companies u SMB and SOHO u Joe Public – often led by youth (16-25)
- 28. u What led Tableau to develop this type of visualization service? u Is Tableau Public completely free? If so, what does Tableau gain by providing this? u Does the illustration capability include any kind of exploration/drill down? If not, then could it? u Who this? are the users you expect to make use of
- 29. u Data journalism? Is this a new kind of journalism? u Are there commonly available sources of data that can be used to effectively illustrate the news? If so what is available? u Is there a “data market?”
- 30. Twitter Tag: #briefr The Briefing Room
- 31. Upcoming Topics September: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
- 32. Thank You for Your Attention Slide 5 Image Source: http://en.wikipedia.org/wiki/File:New_Orleans_Item_Newsroom_c_1900.jpg Twitter Tag: #briefr The Briefing Room