How design can add value and brand to a start up?
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The document discusses how design can add value and brand to startups. It notes that 80% of young companies fail within 18 months, often due to a lack of focus on design. Design is important for startups to discover the right business model for their innovation. Design thinking is described as combining creative and analytical thinking to solve problems, and should involve everyone, not just designers. The document recommends startups sketch many ideas, create prototypes to facilitate conversations, test before launching, and have designers involved from the founding stage.
How design can add value and brand to a start up?
- 1. How design can add value and brand to a startup?
- 2. Namaskaram, I’m Ganesh Burle Design Thinker UXindia Mentor Believes in Gravity @ganeshburle
- 3. Forbes says that… In 2013 a startling 80% of young companies fail within 18 months. Why? There’s no shortage of information online to advise on growing market penetration rates, brand loyalty and so forth. Nor is there a lack of able agencies and specialists to consult with.
- 4. “Design is a critical element of any business but it’s especially important for startups who have the unique challenge of discovering the right business model for their innovation.” - Erik Steeb, VP of Programs at LACI
- 5. What is Design mean to us?
- 7. It's an iterative process that evolves as our understanding of the problem space develops.
- 8. It's an iterative process that evolves as our understanding of the problem space develops.
- 9. It's an iterative process that evolves as our understanding of the problem space develops.
- 10. It's an iterative process that evolves as our understanding of the problem space develops.
- 11. What is Design Thinking?
- 12. It's a mindset of combining creative & analytical thinking and applying it toward solving a specific problem.
- 13. /Design Thinking
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- 23. Design Thinking in Technology & Innovation Artificial Intelligence
- 24. Artificial Intelligence Design Thinking in Technology & Innovation
- 25. How to make it work?
- 26. Understanding that design thinking is not just the designer's role; it’s everyone’s role.
- 27. Design Thinking is not about products; it’s about people. Think beyond Tasks.
- 28. Sketch as many as ideas possible. You don’t need to be a painter to do that.
- 29. Create prototypes because prototypes create conversations.
- 31. Add designers into the mix. Have designer in founders!
- 32. Let’s add designers into the mix. Have Designer in founders! Thank you and Good luck! Ganesh Burle