How do we define and classify services , and how do they differ from goods ?
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This document defines and classifies services and how they differ from goods. It discusses how services are intangible performances offered from one party to another without ownership transfer. Services are then classified into five typical offerings ranging from pure tangible goods to pure services. The key differences between services and goods are discussed as the intangibility, inseparability, variability, and perishability of services compared to the tangible nature of goods. The document was created by Eldhose Alias during an internship with Professor Sameer Mathur at IIM Lucknow.
How do we define and classify services , and how do they differ from goods ?
- 2. HOW DO WE DEFINE & CLASSIFY SERVICES, AND HOW DO THEY DIFFER FROM GOODS ?
- 3. “SERVICE IS ANY ACT OR PERFORMANCE THAT ONE PARTY CAN OFFER TO ANOTHER THAT IS ESSENTIALLY INTANGIBLE AND DOES NOT RESULT IN THE OWNERSHIP OF ANY THING”
- 7. HYBRID
- 11. EQUIPMENT BASED PEOPLE BASED AUTOMATED CAR WASH WINDOW WASHING
- 12. BASED ON PROCESS OF DELIVERY FAST FOOD
- 13. PRESENCE OR ABSENCE OF CLIENT…. CLIENT PRESENT CLIENT ABSENT
- 16. HOW GOODS DIFFER FROM SERVICE ??
- 17. INTANGIBILITY UNLIKE PHYSICAL PRODUCTS , SERVICES CANNOT BE SEEN , TASTED , FELT , HEARD ,OR SMELLED BEFORE THEY ARE BROUGHT
- 18. DISNEY IS A MASTER AT “TANGIBILIZING THE INTANGIBLE”
- 19. INSEPARABILITY
- 20. VARIABILITY “SINCE THE QUALITY OF SERVICE DEPENDS ON WHO PROVIDES THEM , WHEN AND WHERE , AND TO WHOM , SERVICES ARE HIGHLY VARIABLE”
- 21. PERISHABILITY “ THE RIGHT SERVICES MUST BE AVAILABLE TO THE RIGHT CUSTOMERS AT THE RIGHT PLACES AT THE RIGHT TIMES AND RIGHT PRICES TO MAXIMIZE PROFITABILITY”
- 23. CREATED BY ELDHOSE ALIAS , MEC ERNAKULAM ,DURING AN INTERNSHIP BY PROF . SAMEER MATHUR , IIM LUCKNOW www.IIMInternship.com