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CHAPTER 12:
DESIGNING AND MANAGING SERVICES
How Do We Define Ans Classify Services?
How Do They Differ From Goods?
Services
ACT or PERFORMANCE that one
party can offer to another that is
essentially intangible and does not
result in the ownership of anything.
It may or may not be tied to a
physical product.
NARAYANA
HRUDAYALAY
Shahnaz HUsain Group
How do we define and classify services, and how do they differ from goods
SERVICES
EQUIPMENT
BASED
PEOPLE BASED
CLIENT’S PRESENCE OR
ABSENCE
PERSONAL
SERVICES
BUSINESS
SERVICES
OBJECTIVES
OWNERSHIP
GOODS
VS
SERVICES
Goods are something that you can use or consume.
Goods are owned by the purchaser and can be used
once or repeatedly. Goods are always tangible
property.
Services are actions or an action that someone does for
you. Services are intangible property since you don’t
receive anything solid and you don’t obtain ownership
of the actions taken.
Services constitute a part of the goods.
Made by Sakshi Upadhyaya, RKGIT GHAZIABAD,
under the internship of Prof. Sameer Mathur, IIM
Lucknow.
THANK YOU

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How do we define and classify services, and how do they differ from goods