How does facebook retargeting work
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Facebook ad retargeting allows businesses to show ads to users who have previously visited their website, improving engagement and conversion rates. The setup involves adding a tracking code to the website to facilitate the retargeting process, which can be done easily through Facebook's audience manager. Additionally, businesses can create a lookalike audience based on their retargeting audience to reach users with similar interests, enhancing the effectiveness of their ad campaigns.
How does facebook retargeting work
- 1. How does Facebook Retargeting Work? www.buildingsocialproof.com
- 2. If you are using Facebook ads to grow your business then Facebook's ad retargeting is a must.
- 3. It is one of the most cost effective ways to get results from your facebook ads campaign.
- 4. In this video I will show you how it works.
- 5. How to set it up
- 6. and one really cool thing you can do with your new retargeting audience.
- 7. and one really cool thing you can do with your new retargeting audience.
- 8. What is Facebook ad retargeting?
- 9. Facebook's ad retargeting is a way to show ads on Facebook to people who have already visited your site.
- 10. Why would you even want to do this?
- 11. Let's say someone was ready to buy a new bike from your online bike store.
- 12. They got to your check-out page and got distracted.
- 13. Maybe the phone rang.
- 14. Maybe their kids needed help with something.
- 15. You would really be shocked to see how often this happens.
- 16. Well with Facebook's retargeting you would know that they they were on the bike check-out page.
- 17. You can then show them an ad for the bike
- 18. and get them back over to the checkout page to buy it.
- 19. You are not targeting a lot of people.
- 20. But your engagement will be sky high because all of those people are very interested in the bike.
- 21. Facebook gives you a great ad rate because you ad is so incredibly targeted.
- 23. How Facebook Retargeting Works
- 24. So how does all this black magic happen?
- 25. Well Facebook generates you simple code snippet to put on your site.
- 26. When someone visits a page with Facebook’s retargeting code snippet on it
- 27. they get a tracking cookie put on their browser from Facebook (not you or your website).
- 28. Later when they return to Facebook that tracking cookie gets found and Facebook shows your ad.
- 29. It is really pretty simple.
- 30. How To Setup Retargeting
- 31. Setting up retargeting is fairly easy too.
- 32. A lot of people (maybe even you) get a little freaked out because you have to generate some Facebook tracking code.
- 33. Then put it on your site.
- 34. I am going to walk you through it now:
- 35. First head on over to www.facebook.com/ads/audience_manager/
- 36. pick "Create Custom Audience"
- 37. Next Pick Website Traffic
- 38. Choose "Anyone who visits your site" and give it a name.
- 39. Next press the COG at the bottom
- 40. Now you have Facebook's tracking code.
- 41. Just copy & paste it to your browser.
- 42. How to Add Facebook’s Tracking code To A Standard Website
- 43. If you use a regular site (not wordpress)
- 44. then you just need to open up the Page's HTML and paste the code right below the <head> tag.
- 45. Every page should have one.
- 46. Here is an example:
- 48. How To Add Facebook’s Tracking Code To WordPress:
- 49. If you use WordPress it is the same idea.
- 50. You just have to do these steps to get to the Header file of your wordpress theme.
- 51. Select "Appearance" and "Editor":
- 52. Now find the link that says "header".
- 53. Every Wordpress theme has one so you should be able to find it.
- 55. Finally (just like we did before)
- 56. Find the <head> tag and paste the Facebook code right below it.
- 59. That's all there is to it.
- 60. Now Here is One Really Cool Retargeting Trick
- 61. One of the best retargeting tricks you can do is
- 62. use your website’s visitor audience (your retargeting audience) to generate a new lookalike audience.
- 63. With a lookalike audience Facebook will look at all your website visitors and see what they have in common.
- 64. Maybe they all like a certain TV show.
- 65. Maybe a brand of car.
- 66. The amazing part is Facebook finds out what is common between all these people
- 67. at much more detailed level than you or I ever could.
- 68. Next they take your audience and what they have in common.
- 69. Then apply it to everyone on Facebook.
- 70. Facebook finds you the top 1% of everyone on Facebook that match your audience.
- 72. Now obviously someone in the top 1% that matches people already visiting your website
- 73. will be a better fit than just anybody off the street.
- 74. You can use this new lookalike audience to get much more targeted ads than without it.
- 75. So make sure you use a lookalike audience after you have
- 76. 100 visitors through your remarketing campaign.
- 77. If you look under your custom audiences facebook will show you this.
- 78. Facebook retargeting is extremely powerful
- 79. and should be the starting point for your facebook ads campaign.
- 80. If you want more tips like this
- 81. Head on over to
- 83. where I show you
- 84. How To Create Your Own
- 85. Social Media Marketing Strategy
- 86. in 7 days or less