How does Graham Mcinnes work?
Download as PPTX, PDF0 likes417 views
The document outlines a systematic approach to the marketing function, beginning with the determination of measurement units specific to an industry. It emphasizes the importance of mapping process flows to gain insight into business operations and identifies customer touchpoints for evaluation. The final step involves evaluating and refining these processes to achieve marketing effectiveness.
How does Graham Mcinnes work?
- 1. How DoesGraham McInnes Work?http://www.flickr.com/photos/17258892@N05/
- 2. 1Determine The Units of MeasurementThe Marketing function begins with the determination and discovery of the units you will be using for measurement. Each industry places particular value on differing units of measurement and although those differences are important, the process of determination and measurement is quite similar. http://www.flickr.com/photos/tudedude/
- 3. 2Map Out Process FlowEach business can be mapped into a series of process flow diagrams each outlining a fundamental transaction. Mapping out process flows is an eye opening discovery for most people and allows them to see their own business in a way that they have never seen it.
- 4. 3Manipulate TouchpointsThen, with maps outlining the fundamental processes, the next step is to create a list of the relevant 'touch points' that the business has with their customers. When the touchpoint list is complete, the next step is to inventory and evaluate each point for effectiveness relative to the overall goal of manipulating our units of measurement.
- 5. 4Evaluate, Learn, RefineFinally, the last step is where the real fun begins. Evaluate, Learn and Refine.
- 6. LinkedIn Profile- Click Herewww.graham-mcinnes.comInspired by Tom Peter’s WOW! Project