How does the product owner align with scrum master, stakeholders
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Abi Tiyoso is an Omni-Channel Head who has previously held roles including Software Engineer, Digital Marketing, Solution Architect, and Management Trainee. They have spent 2 years as a Product Owner and currently lead product teams to excellence in SERA. A Product Owner is responsible for maximizing the value of the product resulting from work the team performs. They represent the voice of the customer, are accountable for the Product Backlog, and ensure the Development Team understands the work. Great Product Owners develop and protect the product vision, match confidence with humility, know it's about the people using the product, ruthlessly self-improve, and understand that content and ongoing services are important.
![ Develop and Protect the vision [Hands off my Vision]
Match Confidence with Humility [Empathy, Humility Courage]
Know its about people, not software [Start with the humans]
Ruthlessly Self Improve [Learn Always Learn]
Know that Content is king [Words are the services]
Services are forever, not just now [Go Live is the start]
Mark of Greatness](https://image.slidesharecdn.com/howdoestheproductowneralignwithscrummasterstakeholders-181011061744/85/How-does-the-product-owner-align-with-scrum-master-stakeholders-10-320.jpg)
How does the product owner align with scrum master, stakeholders
- 1. How Product Owner lives Abi Tiyoso CIST Omni-Channel Head
- 2. HELLO! I am Abi Tiyoso Short Brief About Me : I was a Software Engineer, Digital Marketing, Solution Architect , and Management Trainee . I’ve Spent 2 years as product owner . Currently I am Omni-Channel Head and leading product teams to be excellent in SERA. CSPO (Scrum Alliance), CBIF (AAPM),Analytics & Adwords(Google)
- 4. Build Right Things Build Things Right Product Owner Teams Scrum Master Build it Fast Roles on Agile Development
- 5. Expected Benefit Product Owner Role Scribe Proxy Business Representative Sponsor Entrepreneur Product Owner is a … Not Scrum
- 6. Product Development Methodology Persona Development PD Customer Immersion CI Usability Study US Experience Benchmarking EB Ideation of Product ID User Journey UJ Information Architecture IA Wireframes Mockups WM Visual Design VD Content Strategy CS Prototyping PR Front End Development FE Application Development AD Copywriting CO Video Production VP Channel Analytics CA Digital Diagnostics DD Feedback Generation FG Usability Testing UT Conversion Optimization CR Discover Identifying customer needs and value propositions Design Designing seamless cross – channel experiences Develop Iteratively develop applications and contents Optimize Improving usability, engagement and conversions
- 7. BusinessStrategy Continuous Digital Product Management Agile (scrum) Software development Life cycle Product Strategy Product Roadmap Product Backlog Overall approach and path to the goal Actionable Plan and product journey Details, user stories, feature Product Vision Product Increment User, Customer, & Other stakeholders Gather data & feedback Validated Learning Analyze and Retrospective Reason why creating product on first place Discover Identifying customer needs and value propositions Design Thinking LEAN
- 8. What Makes a Great Product Owner ?
- 9. There are many good product owners There are few Excellent ones
- 10. Develop and Protect the vision [Hands off my Vision] Match Confidence with Humility [Empathy, Humility Courage] Know its about people, not software [Start with the humans] Ruthlessly Self Improve [Learn Always Learn] Know that Content is king [Words are the services] Services are forever, not just now [Go Live is the start] Mark of Greatness
- 11. Disclaimer : It’s simplification, Implementation is depends on organization structure and situation. Stakeholder Management
- 12. How Product Owner Scaled ?
- 13. Product Owner vs Product Manager
- 16. Q & A
- 17. CONCLUSION
- 18. We are Hiring !Send your CV to abi.tiyoso@sera.astra.co.id